How Can Traditional Clothing Enterprises Pform The Online Combination Line?

In the tide of "Internet +", as a traditional garment enterprise, how can we go against the trend?

Recently, Jiangsu FA Shi Fei Garments Co., Ltd. is located in the smart experience shop of Wujiang district.

Li Xinglong, chairman of the company, has his own view that clothing is different from other products, and that color and touch need to be experienced.

The reloading shop is to make use of "

"Through the PC terminal and the mobile phone end, the combination of" electric business "and" electric business "can be achieved, and online and offline interaction will not only open the market, but also expand the brand influence.

Online integration, offline purchase and purchase experience to achieve 1+1>2

Entering the French wisdom store, mobile phones will automatically search the store's wireless signals and invite them to join the WeChat public address.

After entering the micro signal, customers can choose the material, color and style according to their own size, and then they can live experience in the store, confirm the payment online or offline, and send it to the home in a few days.

This year, this way of sales has been opened in more than 480 stores nationwide.

In the era of "Internet +", traditional industries must be pformed, but how should they be changed?

Li Xinglong said that netizens share the same feeling. If the happiness index of picture shopping in online shopping is 100 points, the happiness index at the time of arrival is only half that because the lack of clothing experience.

Therefore, clothing enterprises can not rely solely on online stores, nor can they rely on physical stores.

1+1>2 can only be realized by combining online and offline, combining purchase with experience.

Now, WeChat has nearly 40 thousand fans.

At the same time, high-end customization also began to march toward "O2O".

Through remote "tailoring" platform, customers can choose the fabric, style, color and size on the customized interface according to their own requirements without having to go to the store, and you can receive your favorite garments within 20 days.

Li Xinglong said that the traditional clothing enterprises have tried their best to promote the pformation and upgrading of "Internet +", providing customers with more quality service experience and bringing new breakthroughs in sales.

_ueditor_page_break_tag_

50 new products are developed every week, and the whole process is automated.

Li Xinglong believes that in order to realize the smart pformation of sales mode, we must take quality products as the precondition.

In the exhibition hall of the enterprise headquarters located in Taoyuan Town, the dazzling clothes are very dizzying.

Li Hua, general manager of enterprises, said: "there are more than 1000 kinds of clothes in the exhibition hall, so customers only need to do multiple choice questions."

It is reported that the styles and designs of these garments come from the R & D design team in Shenzhen. They provide nearly 50 companies every week.

。

In addition, the company has also worked with designers in Italy and France for a long time to improve brand technology and enhance the quality of fashion.

At the same time, the product line was expanded in all directions to realize the pformation from the original single sweater to the four seasons clothing and from quantity to quality.

In particular, double faced overcoats, pure fleece coats, wool cashmere coats and other personalized products are popular among women.

In addition, we should increase investment in technological pformation, intelligentize the production line, and realize the automatic production of "machine replacement" and "raw materials and finished products".

"With the rising labor costs, the clothing industry is becoming increasingly difficult.

We should not only grasp the two sides of the smile curve, but also have to keep pace with the pace of the times and turn quickly to have a way out, "Li Xinglong said."

Follow suit is not good, conservative even less.

Since we need to take risks, we might as well take risks for innovation. "