Traditional Department Stores Add Children'S District Pformation And Upgrading To Welcome "Second Child"

The comprehensive two child policy will officially fall next year, bringing new business opportunities to the Wangfujing area.

The author recently learned from the Wangfujing construction management office that Wangfujing street has adjusted the layout of formats and increased the area of children's shopping and entertainment. As of now, the area of children's articles and toys is nearly 30 thousand square meters.

Some retailers have introduced the world's first high-end customized children's clothing brand, and also set up children's entertainment experience area, which has a strong atmosphere for children's consumption market.

Yesterday, I came to the five floor of Wangfujing department store, where there are more than 2000 square meters of children's articles.

It covers clothing, toys and daily necessities. In the corner of the shopping mall, there is also a children's entertainment and playground. Several children are laughing and playing on the slide.

"Here are high-end brands, both at home and abroad, with a total of nearly more than 200 brands."

Wang Jiaming, general manager of Wangfujing department store, said that from infants to 15 year old children, food and clothing can be met here.

In Beijing APM, the author found that the shopping mall has a new exclusive children's area with an area of about 4000 square meters. The most popular toy brand of the big toy brand "anti city" flagship store is also attracting many parents and children to come here. Shopping malls also specially introduce children's catering, low salt and less oil, which is suitable for children to eat.

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In88, the mall has introduced the world's first children's clothing brand dedicated to providing 3 to 12 year olds with advanced customization. This high-end customization mode belongs to the first in Wangfujing.

Then came to the new China children's products store as the largest children's goods store in Beijing and even the whole country. This is also adjusting the overall business layout of the shopping mall.

The shopping mall has increased children's books and cultural products, and added free interactive experience courses to form a one-stop, experiential style.

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"We will also introduce some well-known e-commerce providers, and some overseas purchasing commodities will also be introduced to supplement the shortage of electricity suppliers in children's products stores."

The person in charge of the shopping mall said that new models and new brands are being introduced in a timely manner and are expected to greet new faces in March and April next year.

"The comprehensive two child policy" is about to be implemented. In Wangfujing street, it is not only the increase or expansion of children's regional functions, but the overall adjustment and pformation of Wangfujing's commercial pattern, "the person in charge introduced, through the promotion of brand names, the introduction of the interactive experience area, the addition of creative practice and education experience, and the pformation of the overall format and business structure to meet the coming change of consumption pattern. At the same time, it also seized business opportunities, adjusted in time for the pformation of national policies, and seized the new opportunities of the development of traditional physical stores.

In recent years, many businesses have opened online shopping centers, that is, they want to conform to the trend of the times and keep pace with the development of modern society.

"Comprehensive two child" policy has been put forward, although it has not yet been implemented, many business opportunities have been quietly brewing in Wangfujing business district.

Wangfujing construction management office responsible person introduced, known as the "popular engine" children's format, get the attention of large shopping centers and department stores, especially in the entity business mode under the premise of the impact, children entertainment play area, children interactive experience zone, this kind of mode can only be realized through the physical store, can be regarded as a magic weapon to hold up the market popularity, will bring a new life to the traditional physical shopping malls.