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    Shopping Malls Are Entering The Dream Christmas Season, The Mall Opens The Christmas Carnival Week Ahead Of Schedule.

    2015/12/22 22:30:00 31

    Christmas SeasonCarnival WeekMarketing Strategy

    Last Friday, time department store launched a Christmas promotion featuring the theme of "Christmas with discounted broken bones for good Christmas", which opened the Christmas season promotions for Wenzhou department stores.

    It is understood that for shopping malls, one year apart from celebrates, another big highlight is the Christmas season.

    As the last one in a year, you can pass.

    Interactive experience

    To attract guests to enter the festival, businesses have invested a lot of manpower, material resources and financial resources, the plan is also a change.

    From this week, Christmas activities in major shopping malls are coming out.

    Yesterday, reporters visited the department store of Yintai, Kai Tai and other shopping malls, and found large Christmas trees full of colorful lanterns, large golden hat decorations and large dinosaur exhibitions with different shapes.

    The layout of shopping malls has entered the Christmas Fantasy season.

    Time store department official said, in the Christmas promotion season, some do not participate in the "double 11", "double 12" big foreign cards will also launch discount activities.

    The Christmas Carnival of intime department stores will last until December 28th.

    Last weekend, some shopping malls in Wenzhou have launched the biggest discount in advance, attracting those preparations.

    Christmas Eve shopping

    Citizens.

    "Since the Christmas discount is launched ahead of schedule, there is no need to wait until December 24th, so as not to be out of stock."

    Yesterday, Miss Yang in the mall saw her favorite coat forty percent off, and immediately paid the bill.

    "This year, the major shopping malls opened the Christmas discount season early, and the activity lasted for 7 to 10 days."

    Insiders said that in previous years, the minimum discount would only come from 24 to 25.

    This year, due to the impact of the electricity supplier, shopping malls launched the most powerful ones at the beginning of Christmas activities.

    Discount?

    "The discount now is the same as that at Christmas, and it has been broken."

    Time department store responsible person said.

    According to statistics, urban shopping malls such as Yintai department store, fortune shopping mall and so on have spent more than ten thousand yuan this year to dress up the mall and launch interactive activities.

    A Wenzhou department store manager, who has worked for ten years, said that the "electricity supplier" has been increasingly nibbling on traditional retail formats, and the phenomenon of homogenization of entity stores has become increasingly serious.

    Under such circumstances, simple discount promotions are no longer popular among businesses, and the pformation of the core of enhancing experiential consumption is rising.

    The department store in Wenzhou is undergoing such a change.

    "Customers need experience and need to communicate with people. This is the way electricity providers can't give consumers.

    In particular, parents like these interactive activities very much.

    Through these activities, shopping malls have also promoted popularity and stimulated consumption.

    Insiders think so.

    As Christmas approaches, shopping malls also use all kinds of skills to attract customers.

    "After the discount, the price is even more affordable than the price of the electricity supplier, and we are better at experiencing."

    More importantly, we have launched a series of interactive activities. "

    A shopping mall personage said, "this Christmas, we value the enjoyment of the consumers and create a fun and interesting Christmas for the consumers.


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