Banana Republic Decided To Join Buy Now'S Team.

Earlier, we once said that CFDA (American Fashion Association) pulled up the Boston consulting company, and they happily discussed whether to make epoch-making improvements to the details of the fashion week that had been handed over for a hundred years.

Among them is the need to speed up the sale and circulation of ready-made garments.

Recently, Rebecca Minkoff and Thakoon have been implementing the "Show now, Buy now" Fashion Week direct selling concept.

Banana Republic also announced on WWD that Banana Republic will display some clothes that can be purchased instantly at the New York fashion week in 2016 February.

perhaps

One day it will disappear, maybe not, but for Banana Republic, the meaning of Buy Now is more about seeking more consumer connections between brands and consumers, and expanding consumer groups.

It remains to be observed whether it can be used to save the year's losses this year.

about

For the industry, Banana Republic has indeed displayed bold behavior in the fashion week of New York, but according to WWD analysis,

The move is brand new.

All buyers can purchase a series of 2016 women's wear limited edition products through Banana Republic website at the scene.

Although Banana Republic claims that the aim is to make consumers "not in season fashion", such actions are more like a drastic solution to the Banana Republic, which has been looking for ways to re-establish contacts between customers.

According to the third quarter report released by Banana Republic parent company Gap group, in the three months before October 31st, the performance of Banana Republic was poor, and the global turnover fell by 12%. This is an apology, and creative director Marissa Webb has already removed the position.