Why Is The Economy So Prosperous? How Can We Solve The Quality Problem?

On the second day of the second world Internet Conference, vip.com, a well-known electricity supplier, quickly supplementation the sale of fake Moutai wine.

It seems that it is no coincidence that the "electric business holiday" has become the focus issue of the world Internet Conference for two consecutive years.

In fact, there is no more than one vip.com business platform selling scandal.

In the second half of 2014, the SAIC and the China Consumers' Association evaluated the 9 electronic business platforms. The results showed that 7 platforms were selling fake goods or having unqualified goods.

Objectively speaking, the electricity supplier is easy to sell.

Compared with physical shops, online sales can not be seen in real terms. Consumers are more aware of goods through pictures and words, and these pictures and texts are also subjective.

It is worth noting that compared with others

The sale mode of vip.com is easier to attract counterfeiting and selling group.

In the vip.com time sale mode, users can't find the brand that they once sold on the website, nor can they find out what brand is being sold.

To be precise, users are unable to get the specific agents and supply information from vip.com directly.

In this way, counterfeiting and selling fake products are more natural.

Merchants are frequently suspected of selling goods, which is incompatible with the invalid supervision of the electronic business platform.

Generally speaking, there are three reasons for invalid Supervision:

First, the electronic business platform and illegal business mix together, know the fake selling holiday, joint profits, cheat consumers.

Second, the supervision of the electronic business platform is not in place, and there is a lack of strict audit procedures, resulting in illegal businesses playing loopholes.

Third, there are various ways of fraudulent suppliers, and it is difficult to identify the electronic business platform.

Some bad suppliers formally authorize their company channels by scanning the authorization documents and customs documents of other companies, modifying the date and name of the company through the PS software.

It is understood that, like Tmall, jumei.com, Jingdong and other involved in fake storm.

They do not sell counterfeit products, and they sell the fake products into the platform in the form of "merchants entering".

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But why do the third party sellers have to sell the fake goods? This has to mention the operation rules of the current electricity suppliers.

Compared with offline shops, the shops on the operation line are relatively flexible and convenient, but this does not mean that online shops have no operational pressure.

At present, super high commission, settlement cost and promotion cost have squeezed the cost structure of online merchants completely and completely.

If a business wants to make money, it must make a fake, or make a false deal, and brush sales to attract consumers.

In addition, most of the ranking rules of e-commerce platform mainly depend on sales volume, while sales volume is high, and sales volume is low.

Relatively speaking, fake goods are lower than the real price, the price is low, the natural sales volume is high, and even the sellers of counterfeit goods are ranked higher than the genuine ones.

In the long run, a vicious circle forced many businesses to sell off to survive.