Apparel Production Is Still Not Optimistic, And Inventory Should Be Customized.

Going out of stock is one of the important tasks of the supply side reform. What is the situation this year as a garment enterprise in the heavily damaged stock market? Yesterday, the seventh Guangdong discount trade fair was opened at Pazhou poly world trade exhibition hall. Many exhibitors sighed that the clothing industry still did not get out of the cold winter. Although the production was squeezed, the inventory situation is still not optimistic this year, and demand side is still in the doldrums.

Price reduction

Mr. Wu, director of fur factory in Haining, Zhejiang, sighed that clothing sales were bad this year, and the price of fur dropped by about 30%.

Last year, a mink could sell for more than 10 thousand yuan retail price. This year dropped to 10 thousand yuan, almost close to the cost price.

"Price cuts are aimed at reducing inventory pressure.

Although high inventory in the past two years has led many manufacturers to reduce production plans this year, sales this year are still worse than last year, which makes manufacturers still feel the pressure of inventory.

Mr. Wu said that many customers came to pick up the samples this year, so that they had little to replenish them later.

Mr. Wu sighed that although he knew that the net could clear the stock, the net must hit the whole distribution system. At present, the way to clean up the stock is to attend various exhibition fairs.

"The number of exhibitors has increased this year. Last year, I brought 2000 pieces over, bringing 3000 pieces this year. I hope that the 13 day fair will help clear up the stock."

Mr. Wu said.

Zhou told reporters from the manufacturer of Beijing, this year's sales fell 30% compared with last year, the retail price had to be cut, nearly half of the decline.

The clothing industry is still in the cold winter.

A garment industry insider told reporters that domestic demand was insufficient to export downward, and the average unit price of clothing imports and exports had been reduced.

International market demand reduced

The main reason for the decrease in orders and the decrease in the amount is that the global clothing market is plunged into a "cold winter".

Another department store believes that under the downturn of the industry, the impact of fast fashion brands abroad and more and more consumers are buying clothes from abroad. This is also the reason why clothing prices are hard to rise and sales remain weak.

Guangzhou one treatment

The boss of the enterprise Mr. Li told reporters that the last two years of the end of the goods are still many, and this year's tail cargo situation is not good prediction, the current sales season is the key, the key is to look at the sales situation of these two months, clothing enterprises should make good use of this sales season, reasonable pricing, promotion and sale, in order to reduce inventory pressure.