The Electricity Supplier Has Received Too Much Praise And Has Been Questioned Too Much.

In the retail business, how much electricity supplier has played is really a question worth pondering.

According to the National Bureau of statistics, online retail sales of physical goods increased by 33% over the same period in 1-11, accounting for 10.6% of the total retail sales of social consumer goods, an increase of 0.6 percentage points from last month.

In addition, online retail sales accounted for only 1.3% of the total retail sales of social consumer goods in 2008, and by the end of last year, the figure had reached 10.6%.

There is no doubt that the share of electricity providers in the retail market is expanding and growing rapidly, but the proportion is still not high.

Recently, reporters saw jumei.com's experience shop on Wangfujing street. A billboard with two floors is wrapped up in the shopping mall. Customers can experience jumei.com's online products in the shop, and can also do skin analysis and consultation, cleaning care for skin and nail.

In fact, in the past year,

Jingdong and Dangdang, including many other e-commerce companies, have laid down the offline business in a low profile.

At the end of last year, Taobao opened its first Taobao Experience Hall in Guangzhou, where Taobao members can rest, eat, experience Taobao products and offer Wifi free of charge.

In February this year, the first comprehensive service center of Jingdong was officially put into operation in Taiyuan, Shanxi. In addition, Jingdong's first intelligent entertainment experience hall "JDSPACE" was officially opened in early May.

"At present, traditional retail businesses are facing the impact of e-commerce, especially books, electrical appliances and parts.

And other products that satisfy functional requirements and products with high price and high space.

The head of an electronic commerce platform told reporters that the closing of the traditional retail industry was on the one hand due to the impact of the electricity supplier, but the most important reason was the lagging behind of its own business mode and the continuous rise in its cost.

"Not the electricity supplier is too strong, but the traditional retail industry is too weak."

Guo Geping, President of the China Chain Store Association, once told the China Times reporter that the entity retailing enterprises should dig the advantages and return to the retail base to serve the changing consumers' needs.

For example, we need to enhance the core value of traditional stores, strengthen the store experience, give new functions to stores, and realize the perfect combination of stores and networks.

Shanghai Wan Qing Business Consulting Co., Ltd. CEO

It seems that it is not accurate to say that the electricity supplier damages or destroys traditional industries.

Overall, the impact of the electricity supplier on traditional industries is only for several industries, such as electronic products, and so on.

The so-called "electricity supplier impact" is only a "catalyst" for traditional retailing, allowing traditional industries to operate in a more efficient way.

The Ministry of Commerce has also made comments on this phenomenon: the Ministry of Commerce has noticed that with the rapid growth of online retail, the pressure on physical retail operations has increased, and the phenomenon of "closing off rent" has increased.

"From a positive point of view, this is not only the result of quickening the structural adjustment and pformation and upgrading of China's retail industry, but also the embodiment of retail enterprises' optimization of resource allocation and network layout, and enhancing their competitiveness, which is beneficial to the sustained and healthy development of China's retail industry."