Louis Vuitton Uses Virtual Characters To Release New Product Ideas.

Creative director of LV

A short video and two pictures were released on Instagram's personal account. The main character is Lightning, the first and second of Final Fantasy 13.

Nicolas said: "reality and fantasy have become one: Thunder as a real heroine is now the new protagonist of LV Series4 advertising."

Thunderbolts in pictures and videos are worn in LV 2016SS's clothes, and new handbags are also on hand.

At present, the three post points have been praised for more than three thousand times, and the number is almost the same as the rest of Nicolas, but apparently the number of comments has increased greatly. Even netizens say, "this is so cool! FFXIII can get so many favours in fashion circles, which makes me feel like a fan of LV!" but some people also say, "I think she should be wearing an armor with a sword, why she should wear these skirts with lace, and that bag, which is not like her!" but overall, optimistic reviews still occupy the majority.

It can be seen that the message is "true love powder", most of which are players in final fantasy.

The final fantasy series is one of the national PRG (role playing games) in Japan, and has become the most popular work with the dragon warrior.

Final Fantasy 13 was first launched in Xbox360/PS3, Japan, Taiwan and Hongkong in November 2013. It was launched in Europe and North America last February and is now scheduled for landing in January next year in iOS.

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In October of this year, when LV released the spring and summer series, Nicolas expressed its love for "heroines", "Digital Age" and "anime".

In the face of the interview, he mentioned some science fiction movies, such as his childhood favorite Disney movie "the electronic world competition", also referred to "my world", this is a video game.

"We live in a new dimension...

I want to integrate two dimensional information into a three-dimensional image.

The theme of the show is "Ajourney tothefron tiersof thedig italera". The first appearance of look is the modeling of the little rabbit in the beautiful young soldier.

At that time, Vogue commented that Nicolas Ghesqui re felt that the inner side of Nerd was running out.

Indeed, it has been a long time since the show.

Besides,

A short series of window displays called Digital Girl has also been released. It also uses a digital image.

I remember that in 2013, when Nicolas Ghesqui re re was just LV creative director, he told the media: "now is not the age for making good clothes, but also for women to dress up with self-confidence and personality. They can show their ability to do what they like to do."

Of course, we can also boldly guess that this 100 year old luxury brand also wants to cater to young people, especially young people in the Asian market (according to the 2014 earnings data, the Asian market accounts for 36% of its sales share).

"Final Fantasy 7" is the first 3D to play a more mature game, and the thunder character is also very appealing (Nicolas called it "heroine").

In fact, thunder is no longer the first time to cooperate with luxury goods.

In 2012, he had worked with Prada for cross-border cooperation and put on brand clothes.

Marc Jacobs has also cooperated with the otaku goddess.

Fashion and film are intersecting. In Japanese animation culture, fashion and animation industry are the same.