China'S Apparel Industry Also Needs Designers To Closely Integrate With Fabric Suppliers.

In essence, the Internet can solve the problem of resource mismatch, and further gather idle social resources.

Abroad, many innovative Internet tools have appeared, trying to help designers improve productivity. For example, Design Archive, the location is " Fabric design "Online library" can be used for designers to upload, store and publish their own fabric design patterns, while providing thousands of fabric samples to search, and can simulate the real cloth effect, so as to provide inspiration for designers to find cloth. In China, there are some mobile terminals such as gifted materials and so on. App is also trying to connect designers and fabric suppliers directly.

In Faye Wong's song legend, the first lyrics are sung like this: it's just because you have seen a lot of people in the crowd and never forgot your face. How can designers and fabric providers break the information asymmetry and make use of the Internet to achieve a "more look" in the vast sea of people is a very important prerequisite.

Lu Pingyi, founder of excellent material treasure, said that after 11 years of development, its parent company has mastered nearly 95% of the garment enterprises and designers in China. The next thing to do is to further serve them, so that those designers who are still in a rising stage can find fabrics more easily on such an open platform and have the ability to compete with the big brands.

However, such a platform is also facing a challenge, which is how to make more. Supplier Adapt and cooperate. Because in thinking, some domestic fabric traders have not yet fully followed the pace of the market.

Independent designer Zhang Na has his own brand, FAKE NATOO, dedicated to providing independent and interesting women with design and clothing. In terms of fabric, she has been contacted by fabric suppliers both at home and abroad. In her experience, the matching degree of foreign fabric merchants is relatively higher.

"I have worked with Japanese fabric suppliers before, and I am very cooperative. In Japan, this small fabric workshop will be very good. On the one hand, this may be related to the form of China's processing intensive industries, and we are not accustomed to such a form. On the other hand, their ideas are still more traditional, more inclined vectors, and the greater the order, the better the creativity may be. Zhang Na said.

"Because the fabric involves a research and development cost. I would like to say that some fabric suppliers can support our development. And fabric providers actually need designers to guide and help them, and make clothes that can better reflect their fabric characteristics. This is actually a two-way demand. " Wang Ting Say.

Wang Ting has also contacted some functional fabrics suppliers before, but they are still relatively conservative in their research and development direction. At present, the common practice of fabric manufacturers is to recycle garment products made by designers. However, they lack the role of an application designer. They can display fabrics and make them into the market. And the B2B platform, such as excellent material treasure, can promote direct communication between the two sides, and strengthen cooperation and communication.

Looking at the present, a fashion for the world is most likely to be a showcase of global fabric technology. Behind this is the result of efficient collaboration between designers and fabric suppliers.

Such an example is not uncommon in fashion. In the 20s of last century, Ms. Chanel began working with William Linton, the inventor of twill fabric. Until today, tweed has become one of the classic elements of Chanel. Last year, Chanel Maison Lesage, a sophisticated custom embroidery workshop, even bought A.C.T.3 of tweed production workshop. The two sides have been carrying out in-depth design and cooperation in the development of special tweed fabrics for more than 10 years.