How Can The Spread Of The World Become More Pparent?

In the July and August stock market volatility, Chinese customers' desire to buy luxury goods was severely hit, for example, sales of LV in China declined significantly.

However, during the good months of the stock market, sales of some high value luxury goods increased significantly.

In fact, Chinese customers who have a strong desire for consumption are still "proud" of the industry, accounting for 31% of the total sales of the global industry, but only 80% of them are overseas.

In the past year, the euro, yen, and the most critical luxury price gap at home and abroad have made customers think of Chinese stores as showrooms, and choose overseas channels when buying real objects.

"We are in a pparent world. Consumers are not stupid. They travel and go to different countries to find the best prices."

Imran Amed, founder of BoF, a British fashion business news website, said the interface news.

In order to save the outflow of consumers, Chanel first announced the balance of global prices in March - lowering the price of the Chinese market and raising the price of the European market.

The powerful bomb swept away the strong bunkers on the global gap of luxury goods, and the major brands also began to stand in line with the Tag Heuer, Dior, Cartier and other descending parties; the LV headed by the "no drop" faction; and the like Yu, Versace, Burberry and so on.

As for whether short-term profits will be damaged, Gao Ming thinks that it is not necessarily: "the brand is bound to give up part of its profit margin, which makes it possible for domestic and foreign prices to shorten their distance or consistency.

But if we can finally increase the sales volume, the total profit will go up. This is actually a dynamic accounting.

However, it may be that luxury brands have poured too much energy and hope into the Chinese market, resulting in the continuous loss of European tourists.

Bain partners D "Arpizio" observed in the survey: "(local) consumers have been overlooked negative emotions, even the rich Europeans and Americans will think," why should I buy the same goods, I should spend more money? "" the stronger dollar makes the situation worse, and the outlets are the ultimate customers of Europe and the United States. "

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In addition to planes, cruise ships and trains, the Internet is the other thing that has completely leveled the world.

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Surname is "Shang" instead of surname "electricity".

This is the view expressed by Wu Yue, President of LVMH group Greater China, at the high-end forum of Forbes in November.

"Market embracing digitalization is the trend.

But what is more noteworthy is that the industry has gradually developed from a "flea market" with weeds and fish in its eyes to the trend of health.

From blindly seeking quantity to pursuing quality, this should be an important trend of electric business. "

In this year's electricity supplier double eleven, we see a lot of new high-end fashion brands.

Tommy, Hilfiger, Rimowa, including handbags, clothing, luggage brands, as well as Swarovski, Cartier, IWC jewelry watches brand.

Tmall's relevant person in charge told the interface news that this high-end brand was much more active than before, and the promotion efforts also increased significantly, and some even reached the half off discount of the platform.

It is almost a global strategic direction for luxury brands to turn more energy into online. A recent McKinsey report says that since online sales are the trend of the times, luxury brands should be developed as early as possible.

So, Chanel, who once resisted the electricity supplier, quietly launched a set of jewellery on Net-a-porter this year. C line, a luxury brand in France, has also rejected online marketing before, saying that "trying on clothes and feeling clothes is very important". Now it has also joined the online branding camp.

Luxury brands may be waiting for what they call "maturity opportunities".