Wang Yong: How To Follow The Luxury Brand Of European Luxury Brands?

In fact, from the perspective of quality, Wang Yong believes that no matter Goldlion or other brands in China, it does not lose to a hundred years of luxury brands abroad, because many of the products of luxury brands are made in China, but Chinese brands lack historical precipitation.

In the future, luxury goods in China will also gradually lower their heads, change the original pricing structure, and face new customers at an ever lower price.

Next, Goldlion should work hard from the industrial chain to shorten the gap with luxury brands.

According to Wang Yong, it is also sold in China, luxury brands will be sent to Europe for packaging after half of China's production, which results in slow supply chain reaction and higher cost. But what domestic brands can do is integrate supply chain, shorten supply chain through fast logistics and centralized industrial chain distribution.

In addition, seeking global product supply can make up for the lack of quality.

For example, the production process of leather shoes and leather goods in Italy is the place Goldlion wants to learn from.

"The development of domestic business incubation generally takes 20 to 30 years. Enterprises are developing too fast, and some even surpass those in Europe and the United States.

But in the process of rapid development, there is a lack of mental attitude and lack of emotional elements. This is the gap between our domestic brands and those of Europe and the United States.

Talk about it.

Wang Yong told reporters that Goldlion's user positioning is between the 30 and 45 years old middle class, the consumption of this class has become more and more rational.

With the gradual improvement of information and education, the cost of brand will be more and more pparent. Such users will be more willing to agree with the value of brand building while pursuing practicality and product quality. They will not blindly add ten or twenty times the price.

To shape the pition from product to high grade lifestyle, get the approval of this class, not just sell products.

In response to the pformation of supply chain, Wang Yong explained that Goldlion is flexibly optimizing the supply chain.

The reasons are: first, most brands in China are

The company has to place an order six months in advance, such as the autumn and winter products in March, and the 2017 spring and summer products in August. However, there have been many changes in the past six months, including the prediction of fashion, the prediction of color and the prediction of fabric.

Two, some new social hot events will also affect popularity, and even the appearance of a certain star will change the popularity of the product.

The value of a flexible supply chain is that it can determine which fashion consumer products the consumer needs in the future, which may be met within a week.

"In the future, we will know exactly how many people will get married in October and how many singles have new life partners in the next 11 years after the establishment of user data from all channels and offline channels. Once consumption needs change, we need to quickly satisfy them, and the original half year's way is certainly not satisfied."

Wang Yong expounded this.