Liu Wen Hand In Hand With Zhao Lei To Deduce The Advertising Quality.

In December 8, 2015, Erdos held in Beijing. 2016 spring and summer new products The media preview will open a journey of spring and summer fashion in the winter. In order to highlight this season's fresh style, Erdos has changed its bright colors to the season, and has released a new pale pink color, white tooth, AI green, light lotus root powder and other light color chromatography throughout the series. Young and stylish, it's hard to believe that this is the cashmere country card that mom and Dad love best.

2016 in spring and summer, Erdos takes the theme of "FOLLOW YOUR INSTINCT from the heart and freedom" as the theme, conveying the core design concept of this season: the tide is changing, but the inner style is unchanged. This season's clothing style is dreamy, colorful and fresh, and the whole exhibition is consistent with it. It creates a sprightly atmosphere of spring and summer with the design concept and device of art space. The white line curtain hung from the entry hall created mystery for the exhibition area, and the soft white column and silk thread interweave, bringing the hazy mood of spring rain. The springy breath of spring sprites from the curtain of "rain curtain": "GillesMemory" is printed with long handled umbrellas, and the color of light powder, water blue and rice white make the white space more gentle. Advertising blockbuster The continuation of the style, the abstract tree device set off the elegant summer dress, and the concise artistic expression shows the vitality of summer.

Gile Dufour, director of Art (Gilles Dufour), expresses her inspiration from nature and life in the artistic style of transcendence this season. For the first time, she tried to cross border cooperation, put the hand drawn illustrations of artist Pierre Le Tan, and the irregular geometric printing into spring and summer design, seemingly random pattern layout and detailed treatment of details, creating a graceful and comfortable urban female image in the new light color department.

Pierre Le Tan, a famous French writer and illustrator, inspired by Gile Dufour (Gilles Dufour) to create a group of illustrations entitled "GILLES MEMORY". Du Fu's favorite little objects such as water radish, postcards, sunglasses and so on are all leaping in the light color. clothing On the other hand, it has awakened the elegance of spring and summer for a whole season with art forms close to life. Under the extension of the main series, the series of patterns are also full of the beauty of freedom that follows the intuition: the hand drawn diamond lattice and irregular geometry bring about a free sense of breaking the rules; and the natural elements such as pea flower, British embroidery, spring branch and new leaf convey the purity of life.