Beijing'S Commercial Sales Are Slowing Down The Downward Pressure On The Economy

Although Beijing has become the first city in the country to break a trillion yuan, it still needs to face the pressure of the downward economic environment.

In the three days of the new year's long holiday, 50 key business service enterprises monitored by the Beijing Municipal Commerce Commission realized sales of 1 billion 640 million yuan, an increase of 6.8% over the same period last year.

Compared with the 13.3% growth in the same period last year, the decline was obvious.

However, some new consumption trends such as online and offline promotions on New Year's day are noteworthy.

During the new year's day, sales promotion activities in retail stores increased significantly, and sales of tea and food products increased rapidly.

Sales of Wu Yutai and the urban and rural trade center increased by more than 10%.

Good at sales promotion

Naturally, we will not let go of the new year's day. Activities such as erect reduction, full gift, full reduction and 50 percent off activities have become the best dishes for the major e-commerce websites in the first promotional activities of the new year.

Although new year's holiday has brought more passenger flow and sales growth to many commercial enterprises, the growth rate of new year's sales has slowed down compared with last year.

Last year, during the three day holiday of new year's day, 40 key business service enterprises monitored by the city commerce commission realized sales of 1 billion 780 million yuan, an increase of 13.3% over the same period last year.

The Beijing social zero has already broken through trillion yuan, indicating that the consumption scale of the Beijing market has reached a new level. However, what can not be ignored is that the growth rate of the commodity consumption has obviously slowed down behind the trillions of yuan, and has increased from two digit growth to a single digit, and this year's growth rate is expected to further slow down.

Shen Jinsheng, deputy director of the Municipal Commerce Commission, held in Beijing last December.

The traditional growth point is generally weak, and the consumption growth point is in a critical period of power pformation and shift upgrading.

From the data point of view, service consumption is becoming the main force to stimulate consumption growth.

In 2014, the growth rate of service consumption reached 9.5%, which was 0.9 percentage points higher than the social zero, accounting for about 45% of the total scale of the city's consumer market.

In the 1-10 months of last year, the growth rate of service consumption reached 10.3%.

Structural adjustment has also been reflected in the reality of consumer behavior, and the trend of online and offline convergence has gradually increased.

Under the line

There are more and more interactive promotion methods with e-commerce enterprises.

The "Beijing import Shopping Festival" sponsored by the Municipal Commerce Commission was held at Zhuang Sheng Guang Guang Department store and Jingdong mall, bringing together 75 categories and 2020 commodities from 30 countries and regions.