2016 Rio De Janeiro Olympic Games

Like a prolonged flu season, the "fashion movement" that has been on fire for several seasons has not tarted away the meaning of Jianghu.

On the contrary, it also expects to take another advantage of the 2016 Olympic Games in Rio De Janeiro.

The age of fashion and sports is long gone.

According to market research firm Euromonitor data, in 2014, sports related global clothing sales increased by 6% over the same period last year, reaching 220 billion US dollars (about 142 billion 660 million yuan).

In the past year, the fashion media have been competing to expose the popular trend in the past year, from the combing of fashion and sports, and introducing countless series of sports combined, to the marketing plan of Adidas.

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The high frequency words such as baseball shirts, netted fabrics and so on are all heard in the ears, but the Olympic Games in the near Rio are paving the way for the second spring of fashion movement.

For fashionable followers, wearing sneakers or sportswear does not mean that it is sweating.

The Mintel consumer survey shows that more than half of the buyers of fashion sports are not involved in any sport.

In most cases, they just go through the CBD business buildings with a sports breath, participate in various theme parties, and even go to fashion shows.

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However, the new wave of sports led by the 2016 Brazil Olympic Games in Rio De Janeiro may be another matter.

Compared with the previous street style, its sports competitive taste is more pronounced.

To say the fuse, it is probably the sportswear in France fashion house Chlo October this year in Paris fashion week.

"It looks so succinct.

But even selling 1000 pounds (about 9661 yuan) will not discourage brand customers.

"Now everyone wants to dress comfortably," said Justin O She, the buyer's director of luxury online retailer MyTheresa.com.

Gucci and Hillier Bartley have launched sportswear, and I can assure you that one day, Lord Buddha will wear them to the show models.

And this is not just the welfare of women.

Simon Chilvers, another styling director of luxury electronics business, said in an interview with the guardian: "men can wear light jackets or jackets outside, and fashion movement must be the hot spot of spring and summer."

France is famous for its crocodile sign.

In the past ten years, Lacoste has been making great efforts to pform from the tennis apparel brand to a new fashion image targeting young comfort.

As the design brand of the French team's team uniform, it is very dedicated to salute the Olympic Games at the show. Felipe Oliveira Baptista, the creative director of the brand, offers a series of men's wear from the Polo shirt and the super size jacket with the inspiration of the "national flag athlete".

No matter what is unique, the Stella McCartney, who designed the British uniforms in 2012, also turned the flag into a part of clothing, whether it was Polo shirt, swimsuit, or gymnastic clothes.

The British fashion designer has again taken full responsibility for the 2016 British uniform and will be announced in the 4 month of next year.

If we want to find out the trend of the latest fashion movement, we may be able to pay attention to the May LV holiday series.

This French

The company specifically selected the venue to be held in the Olympic Games host city of Rio De Janeiro, and less than 3 months from the opening time of the event.