Wooden Tooth Technology -- "Catfish" To Relieve Clothing And Cold Winter

As the sales of clothing on the electronic business platform continue to heat up, the clothing brand under the asylum of our country is not very good.

In the past two years, news of some big brands closing, losing and pforming has become less "new".

"Shopping Festival" to sprinkle salt under the offline sales mode.

The arrival of mobile Internet has further promoted the consumers' right in China.

Demand.

Five consecutive years of double eleven, Tmall's clothing sales have broken the record of last year, China's per capita textile consumption has been increasing every year.

However, only online profit is obviously not enough. In recent years, a large number of textile enterprises have fallen down, which has made a wake-up call for China's apparel industry.

Garment Retailing is affected by factors such as rising cost of production factors, slowing domestic economic growth and so on. The market has continued to slump, and domestic sales growth has slowed down. Turnover and net profit have continued to decline.

According to statistics, as of October 30th, 30 clothing listed companies announced the three quarterly report in 2015, of which 18 declined in the same period last year, accounting for 60%.

Compared with last year, domestic consumer demand for textile and garment industry is still weak, and consumption of major overseas developed economies is still in the doldrums. The cost of cotton prices and chemical fiber prices fall to a certain degree of support for the industry's profits; the textile industry is relatively stable in the case of improved cost side; the clothing industry inventory has improved slightly, but is still facing greater business pressure due to the weakening of terminal demand.

The overcapacity of China's garment industry has become a common understanding. Going out of stock is also the top priority for deepening the reform of the garment industry in the next few years. With the increase of the supply side reform, the small and medium-sized enterprises of mass production of low-end products will not be able to survive. They will be faced with the cruelty of survival laws. Only the textile enterprises that cater to the market demand, timely adjust the product structure and grasp the market direction and trend can survive in this new round of competition.

"Double eleven" and "

"Became the carnival month of e-commerce. When the sales performance of cat and Jingdong was constantly refreshed, physical department stores were also" hot and shudder "in the cold winter.

Although stores and shopping centers have been playing "gimmicks" and "XX hours without shops", they still can not attract too many customers.

Every year this node, the "e-commerce impact" theory will be re mentioned, and "the end of the entity shop" sings even more.

Network mall, less shop decoration and rental, warehousing, packaging, logistics, promotion and human costs are also less than the traditional store.

With Taobao's increasingly competitive environment, business profits have been reduced to no lower level.

What is going on in the clothing industry? Where will the independent brand and the Amoy brand go? Industry segmentation, channel integration, competition between the traditional clothing brands and the Amoy brands, and accelerating integration.

In the face of more and more rational and fastidious eyes of consumers, how can the apparel brand of the offline industry pform and develop in order to maintain growth and pass the cold winter?

Traditional stores become "electric fitting room"

One of the biggest changes that Internet brings to people's habits is nothing but praise for speed and efficiency.

Fast fashion, which is characterized by "fast, ruthless and accurate", is rising rapidly. They always follow the trend of the season, the fast new products to the shop speed, and the price of the people, so that ordinary consumers who are not full enough can also have the latest "show money".

According to the Ministry of Commerce's monitoring information, since 2010, the growth rate of total retail sales of consumer goods has been declining. The sales growth of key department stores has declined more sharply, and only 3.7% in the first half of this year.

In contrast, the online sales of key retailers grew by 39.1%, an increase of 9.2 percentage points over the same period last year.

Clothing is now affected by two factors, resulting in a very bad situation, one is the impact of the big environment, the impact of the electricity supplier on the physical store and the impact of the financial crisis on exports.

The two is to blindly expand the sales front, making the retail terminal more and more difficult to do. Whether it is branding or bulk goods, it has not much profit, and the sale is not good, the price will be reduced. Finally, it will become a battle field for fighting hands. No one will want to get profits. This is the way out.

So we need new killer.

In the field of traditional costumes, a fresh force is needed urgently to stimulate the whole market.

In the overall downturn of the apparel retailing industry, "distinctive" has become an important criterion for consumers to choose clothing products.

At this time, the clothing market was born with a technology element "catfish".

Its appearance is completely

It brings a new pattern and new method to light a street lamp for the cold clothing market.

This is the "wooden tooth technology", which is the main smart clothing.

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(Chen Lijun's interpretation of wood tooth mode and marketing)

Wooden tooth mode to pry garment industry

In the first half of 2015, Aika AI family, a small celebrity in the field of intelligent hardware, worked together with traditional costume Parker to build wood tooth technology to work together on the development of children's smart clothes.

The first generation of wooden tooth products include intelligent assault clothing, intelligent sports shoes and intelligent waterproof mountaineering bag.

Wooden tooth products landed in the flagship store of Pathfinder and paramount in November 2015, and gained a sea level after listing.

It is understood that the first generation of wooden tooth smart clothing has excellent wear experience. At the same time, the WIFI+GPS+ base station +G Sensor+ Baidu eagle eye + self learning function makes the positioning of clothes more precise and less power consumption. The supporting App has a high degree of interaction, plus accompanying, sharing and monitoring of the amount of exercise, and applies low-frequency applications to high frequency applications, which makes wooden tooth clothing an artifact for understanding children.

The four major technical advantages of wood tooth clothing are precise positioning, sports management, electronic fence and accompanying technology with patent protection, which ensures the competitiveness of wood tooth products in smart clothing.

In addition to trained customers, online flagship stores are equipped with trained salesmen to explain in detail the advantages and usage of smart clothing for customers.

In the autumn of 2016, the second generation of wooden tooth smart clothing was released. Aika love family also plans to add "black technology" graphene into wood smart clothing, which not only enables traditional clothes to have the functions of temperature control and physiotherapy, but also can acquire user data through sensors.

Chen Lijun, the founder and CEO of Aika and the founder of wooden tooth technology, said in an interview: "the biggest difference between wood teeth and other smart clothes is the addition of graphene, biological electrodes and sensors to the suit.

Because graphene has the effect of thermal conductivity and superconductivity, the second generation of smart clothing of wood and wood will have the effect of temperature control and hyperthermia, and completely subvert traditional costumes.

Our core competitiveness in the field of graphene is not only the use of new materials, but also the combination of graphene materials and physics to produce commercially available materials. At the same time, we combine graphene materials with intelligent hardware to acquire data through sensors. After that, we can dig and analyze big data.

In this way, Aika has built up barriers to love homes and wooden teeth, and even if other large companies learn from our models, we are not afraid of failure.

It has not taken too long for the wooden tooth clothing to be shocked from listing, not only has aroused the attention of its peers, but also received the attention of the China Textile Industry Federation.

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(less than a year of wood tooth technology, with Bosideng, seven wolves, red collar and other popular brands win the prize).

Born less than a year ago, top brands are equally popular.

In December 31, 2015, the 2015 annual conference of China Textile and garment brands was held at the Kaiyuan Grand Hotel, Songjiang District, Shanghai.

This conference is about the most important year-end event of the clothing brand in 2015. The designers, designers and sales elites from all over the country are gathered together to discuss the hot topics and key topics of the three industries, including business model innovation, original design brand and brand internationalization.

At the meeting, Aika loved the family's brand name wooden tooth technology, and won the top ten brand story award in 2015.

The winning brands include Bosideng, seven wolves, red collar and other popular brands.

Wang Tiankai, President of the China Textile Industry Federation, delivered a speech after the award. "These ten brands are well deserved. Under the condition that the traditional garment industry is developing at a low speed, they have increased their brand reputation through Internet marketing, and they have been able to penetrate into the clothing industry through one story after another.

These ten companies give us a lot of inspiration.

I hope to move forward next year and bring more moving and miracles.

The important reason why wood tooth smart clothing has won favorable reviews in the traditional clothing market is more than that.

When Chen Lijun read the wooden tooth model at the meeting, he said: Wood teeth are recognized, and are closely related to in-depth marketing. Good products should be well used to familiarise consumers.

At the same time, Chen Li Jun also revealed that Mu Ya and Aika love family would not meet the small achievements. In the spring of 2016, Aika AI family will jointly launch a "find the best designer" activities by Jingdong.

Aika loves home and wood teeth, and is going to invite the best designers in the country to launch a graphene dress design competition. The winners will become the next generation graphene products and will appear in the Jingdong crowd raising platform.

This event is the first time for designers to create "public innovation" in the history of public funding. This is not only a carnival of designers, but also a feast for civilian use of graphene.

Chen Lijun invited all experienced designers to take part in the event.

And Aika love family, wood teeth together, witness history, rewrite history, create history.

After the Yangtze River, the waves pushed ahead, although the wooden tooth was still a very young brand, but in the field of clothing, it had already laid down its own "territory".

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(Chen Lijun represents wooden tooth science and technology to receive the top ten brand award of 2015 Clothing Industry Association).

Aika love home and set up weathervane for garment industry

Sun Huaibin, director of the China Textile Industry Federation Information Center, said in an interview: the success of the wooden tooth case still represents the strength of the traditional Chinese clothing industry. Although the environment is not optimistic, it is precisely because of this fact that the existence of the wooden tooth and Aika love the family has a better reference for the brand sword.

The award of wood teeth will promote the understanding of smart products by consumers and clothing brands, and will play an active role in promoting the brand building of China's textile and garment industry.

Although the establishment time is not long ago, the contribution of Mu ya to China's clothing industry is genuine and genuine. Thanks to Mu ya, thank Aika for loving the family.

It is foreseeable that the sales situation of traditional industries will be more subtle in 2016. This conference will set a new guiding mark for the clothing market next year, and will also give way to the development of the textile and garment industry in the coming year.

As a new member of the apparel industry, wood tooth technology, on the one hand, absorbs information from the industry exchange, and on the one hand, it can provide more market feedback for the industry.

Chen Lijun also expressed the determination of Aika to continue to make a difference in the field of clothing. He said: "unlike the same kind of start-up companies, Aika loves home to understand users' demands and pursuits, and can provide the most professional solutions for graphene and smart wear. At the same time, they are proficient in Internet marketing strategies and cross-border play. We can definitely create more sparks with the clothing industry."

In the interaction between nurturing and nurturing in 2016, Aika's love of family and wooden tooth technology is bound to reach new heights one after another.

Traditional clothing brands are trapped in sales and can only stagnate and plunge the market into stagnant water.

But wooden teeth will be destined to become the "catfish" that activates the market, and let the traditional brand of the traditional clothing burst into greater vitality in the year of monkey.

(Aika, founder and CEO of love family, Chen Lijun, founder of wooden tooth)