2015 China Textile And Garment Brand Annual Work Conference Held In Shanghai

In December 31st, guided by the Ministry of industry and information technology, the China Textile Industry Federation and the China Textile and Garment Brand Strategy Promotion Committee were sponsored by the China Textile Industry Federation's brand work office. The 2015 China textile industry was organized by the Ministry of industry and information technology.

The annual working conference was held in Shanghai.

Wang Tiankai, President of China Federation of textile industry, vice president of China Textile Federation, Sun Ruizhe, President of China Garment Association, vice president of China Textile Association, Yang Jizhao, President of China Knitting Industry Association, assistant to China Textile Federation, executive vice president of China clothing association, Chen Dapeng, China Textile Federation Consultant Chen Shu and Zhang Li, deputy director general of China Textile Federation, Sun Huaibin, director of industry department, Deputy Secretary General of China Textile Federation, yuan Hong Ping, director of Foreign Affairs Office, and Shanghai economic and Information Committee inspector, etc.

Yang Zhaohua, President of China Household Textile Industry Association, Duan Xiaoping, President of China Chemical Fiber Industry Association, chairman of China Association of printing and dyeing industry, Chen Zhihua and other professional associations, nearly 300 people attended the meeting, including China brand building Promotion Association, local industrial authorities, industry associations, enterprise representatives and new media.

The conference received strong support from China Textile and clothing brand Park and Bosideng International Holdings Limited.

In the speech, Wang Tiankai, President of China Federation of textile industry, reviewed the 5 main tasks of the brand office in 12th Five-Year. The first is to carry out brand surveys and compile annual development reports of brands, two is to actively develop brand cultivation, three is to promote brand value evaluation, four is to carry out regional brand demonstration, and five is to carry out brand promotion.

Wang Tiankai pointed out that speeding up brand building in the textile industry is an important measure to promote steady growth and structural adjustment in the industry.

During the period, the textile industry will take the strategy of "three products" as the starting point for increasing the variety, quality and brand, and adhere to the principles of market orientation, innovation drive, structural optimization and green development. Through technological innovation, we can promote product innovation and brand differentiation, and better meet the new consumption demands of diversification, individuation and fashion, so that "made in China" becomes a symbol of quality products. "Chinese brand" will become a new competitive advantage and truly realize the pformation of Chinese products to Chinese brands.

_ueditor_page_break_tag_

At the meeting, Sun Ruizhe, vice president of China Textile Industry Federation, released the "2015 annual report on the development of China's textile industry brand".

In his report, he reviewed the status quo of brand work, the 3 important significance of brand work and 7 key words of brand development.

Sun Ruizhe pointed out that 2015 is the end of the 12th Five-Year plan, and it is also a year of economic innovation driven, quality and efficiency enhancement in China.

A key year for entering the new normal economic situation and comprehensively trying to promote industrial upgrading.

In the new era of "mass entrepreneurship and universal innovation", under the new situation of rapid development of the Internet, brand building in the whole industry presents a new look, new and high technology applications are deepened, innovative and creative capabilities are continuously enhanced, brand culture is continuously popular, product positioning differentiation and brand differentiation are becoming more and more obvious, and resource integration and capital operation have effectively enhanced brand competitiveness.

He also made a report on the brand cultivation experiment, regional brand experiment, brand promotion and Platform Construction organized by the brand office of China Textile Industry Federation.