Hongkong Retailing Department Stores Are Actively Changing Themselves To Save Themselves.

The retail market in Hongkong is in a state of panic. International famous brands have withdrawn flagship stores. The shops in Tongluowan's tourist boom area are rending again, and the retail industry has already started to boom.

However, the survival of the fittest, the retail industry every wonder to save the country, clothing companies and sales of ice cream, in order to diversify development, there are also famous brand "split price", swear "money for goods."

In the downturn of retail trade, there are

Quickly adjust the strategy for future deployment.

According to Ta Kung Pao, over the past year, a series of anti free movement operations have scared mainland visitors to Hong Kong, and the Hong Kong dollar linked to the US dollar has continued to be strong.

Retail sales value continued to drop in August.

According to the statistics of the Hongkong census and Statistics Department, the value of retail sales in Hongkong in October this year was about 37 billion 200 million Hong Kong dollars, down by 3% year-on-year. It has been declining for eighth consecutive months. The figures for November are the fastest, but the market is not optimistic about the retail sales scale, let alone the traditional Christmas consumption season.

In the winter of retail sales, luxury goods took the lead in the battle, but unfortunately they did not work.

Coach, the US luxury brand, did not compete with retail sales in winter. In August this year, it first took the lead to rent out the flagship store in Central China. International brands such as LVMH and GUCCI also showed that if the owner did not get the rent reduction, they would only be concerned with the store.

It seems that the owner can reduce the rent. It seems that the water can not save the near fire, and the product "split price" is more direct and effective.

Prada's Prada and Miu Miu brands slashed their prices to half off, and Burberry joined the chop camp.

Nowadays, the retail business is difficult to single business, such as CEC International (00759), the 759 Axin house, which sells snacks. In recent years, it has introduced personal care products and makeup business. It is necessary to expand the business sector under the premise of "small profits and quick turnover".

Most hurt in luxury industry

Local fashion dress

I.T (00999) has also joined the "corps", and has opened another corner of its 4 shops to sell the Sweet Monster, the founder of Korean popcorn ice cream, so as to increase the income channel of the group by taking advantage of the "Hanfeng" in Hongkong.

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Megabox general manager Wen Jingzhi believes that although the government has launched a number of measures to stimulate the economy, the high-end consumer goods market still needs to be restored.

She bluntly said that compared to the retail market after the SARS outbreak in 2003, Hongkong's overall economy is not bad at all. After all, local consumption is still strong.

"If the retail sales doubled before, and now it's only 20% to 30%, it's still profitable." Wen Jingzhi believes that the retailing industry should rebuild its brand image to meet future business opportunities in the current consolidation period.

Facing the retail market, the wind and the wind, the jewelry, gold and so on.

Be the first to bear the brunt.

Xie Ruilin, a local veteran jeweller, has begun adopting the method of "changing shops" in recent years, which has pushed individual shops from expensive tourist areas to more popular areas of livelihood so as to reduce the pressure of rent expenditure.

Some stores are expanding against the market.

Although the retail industry in Hongkong is in an icy period, many brands are not afraid of the wind and are expanding business in Hongkong.

The old Chinese Golden paving old Fengxiang took the high price to seize the front line of the gimmer Nathan Road, to prove that "the real gold is not afraid of the fire of the flood."

In addition, AMORE PACIFIC, a Korean skincare group with LANEIGE, snowflake and other brands, and Lipstick Effect, Shen Ming's economics, intends to continue to recruit more people to seize the skin care market in Hongkong.

Japan's "cross river dragon" and the East fashion group's fashion retailer SHIBUYA109, for the first time developing overseas markets, chose to settle in Hongkong.

Xie Ruilin, executive director and vice president Wu Qiqin, said that the retail market in Hongkong has certain uniqueness and is the focus of international brands.

"The reduction of free travel in the mainland does not mean that local consumption has not been compensated."

She believes that since the relaxation of the Hong Kong free trade in 2003, the retail market has begun to tilt, concentrating on the free trade business, and "how extremes are at stake".