Why Did The Pathfinder Decide To Spend 800 Million Yuan To Build 10 Multifunctional Camps?

The public information released by the Pathfinder shows that its camping ski and outdoor multifunctional experience center project will build 10 multi-functional camps, two in Beijing and Chengdu, and one in Hangzhou, Shanghai, Guangzhou, Shenzhen, Zhengzhou and Nanchang. Besides the Shanghai, Guangzhou and Guangzhou, the other multifunctional camps will also have new ski resorts.

It is understood that the total investment of the project is 821 million 840 thousand yuan, and 10 camps will be built in batches in two years according to the plan.

What factors lead Pathfinder to heavy asset business?

Macro policy level:

In recent years, new tourism, outdoor camping, ice and snow sports and other industries are mainly developed and supported by the state.

After the completion of the multi-functional camp, multiple outdoor experience bases will be formed, providing more comfortable and convenient accommodation for self driving travel and RV travelers.

It also provides skiing grounds for tourists and ice sports enthusiasts, and stimulates the development of local tourism throughout the year.

The construction of this project can promote self driving travel and RV travel as a social trend, promote the popularity of skiing in mainland China, especially in the southern area, provide visitors with multi-level and deep outdoor experience, and are feasible in national and local policies.

Meso industry level:

Chinese camping sites have only begun to develop in recent years, far fewer than other countries, and facilities and system standards are not yet sound.

As China's per capita disposable income is about to enter the stage of 5000 US dollars, residents are interested in leisure and tourism.

The concept of vacation has changed radically. Outdoor sports have gradually become a part of the life of every class in the city.

The multifunctional camping site has enhanced many functions such as entertainment, leisure, business and so on. The free space can be used for undertaking foreign exhibition business, such as outdoor carnival, RV exhibition, outdoor products exhibition, business conference, group wedding and other special subjects, such as quality development, staff training, outdoor education, adventure and so on for enterprises, schools and other groups.

This shows that the project has adequate market demand.

Micro corporate level:

Pathfinder

And the accumulation of outdoor users is a guarantee for the smooth implementation of the project.

Pathfinder

And the travel sector has attracted about 10000000 of the users, forming a huge user base.

The project is an important measure to further extend the outdoor industrial chain. After completion, it can serve as a platform carrier for sports events and social activities in the future. It can obtain effective customers through the existing data for the camping site diversion, and develop it into a specialized marketing channel for outdoor products of Pathfinder.