Promoting The Pformation Of Sports Footwear Industry To Sports Industry

On the strategic layout of sports industry,

There have been many big moves this year.

As early as the beginning of the year, the precious birds began to take advantage of the capital market and cooperate with tiger sports and Spanish football brokerage company BOY to set up the 2 billion sports industry fund. In May, the great bird bird again raised the sports industry in a big way, signed the framework agreement with the big body association and the Chinese Sports Association, and arranged the campus sports events resources. After that, the birds released another 1 billion 600 million yuan increase plan, of which 530 million yuan will be used for the construction of the sports cloud platform.

In recent years, the bird has continued to lay out the potential field of sports industry. Through independent management, investment in stock, strategic cooperation and other ways, it has laid out several subdivisions of sports goods manufacturing, sports competition through business and sports service industry, and the basic structure of the ecological circle of the big sports industry has been initially formed and accelerated.

Since 2014, you have upgraded the development strategy from the traditional movement.

"Sports industry" has been upgraded to "sports industrialization group based on the manufacture of sporting goods and clothing, and coordinated development of various sports industries".

On the basis of manufacturing, taking mass sports and national fitness as the direction, we actively seek for a clear profit model and merge resources.

"What we want to do is the first sports company in China."

Andy Chen, President of the expensive bird investment company, has said to the media before.

In October last year, the State Council clearly pointed out that the national fitness program should be upgraded to the national strategy, and the sports industry should be supported by the green industry and sunrise industry. By 2025, the total scale of the sports industry will exceed 5 trillion yuan.

In recent years, China's sports industry has developed rapidly and the market scale has been expanding continuously. However, compared with the developed countries such as the United States, China's sports industry still has enormous room for development.

Nowadays, capital and industry are colliding with each other. By the easterly wind of industrial policy, enterprises have long been eager to try.

Interpretation of the report: CEO, a sports brand expert and a key sports consulting company, pointed out that the sports industry is a sunrise industry. Besides the national policies, the market demand for sports marketing and content is also increasing. This also brings opportunities for the development of sports industry.

At present, China's market capital is relatively active, and it needs to find new fields with investment value and potential. This is also a reason why some funds and different sectors of enterprises are involved in the sports industry.

In the view of industry experts, the sports industry has attracted social forces from the original framework, which is very beneficial to promoting sports consumption.

The foundation of sports is leisure, entertainment and health. It is a sports spirit that allows ordinary people to participate. The involvement of social capital makes their contents richer and more diversified. The government should not only be good at guiding, but also make social capital profitable.