The Seven Wolves Won The Prize In Succession With Their "Milan Show".

Seven wolves have won the prize wolf series products in a series of innovation.

Recently, the fourth annual meeting of Chinese leaders and media leaders was held in Beijing.

Chinese men's wear brand

With the brand pformation action of "going out for Milan show" and Internet crossover and entertainment marketing, it was selected to "affect China's brand contribution list" and was awarded the "2015 brand contribution - outstanding brand award".

Brand communication social networking + the first Wolf

The 2015 (fourth) annual meeting of Chinese business leaders and media leaders was held in December 13th at the Sofitel Hotel, Wanda, Beijing. On the current economic situation in China, we look forward to the prospect of Chinese brands in the future.

2015 is a year of change. Under this background, as the symbolic activity of cross boundary integration and communication between Chinese enterprises and communication circles, the theme of this annual meeting is "brand + Internet plus" under the new normal.

At the annual meeting, the list of China's "brand contribution list", known as "Oscar" of the Chinese brand communication circle, was also announced in 2015.

The seven wolves were selected to influence China.

And awarded the "2015 brand contribution: outstanding brand award".

It is reported that the "brand contribution list" has been elected for four months. It is not only a comprehensive and credible list, but also an influential wind vane of brand communication circles.

This award fully shows the industry's affirmation and recognition of this year's action of brand pformation of seven wolves, such as "going to Milan" and "Internet crossover".

As a guest speaker, Mr. Yan Jun, the deputy general manager of the seven wolves men's wear, shared the seven wolves' practice in brand + and Internet + aspects with the theme of "reconstructing Chinese fashion" at the scene.

In the future, Chinese clothing companies and clothing brands need to redesign their own design capabilities and competitiveness. "Connecting" from another point of view is not only the Internet, but also from China and the west, China and Europe, China and the United States.

Resource grafting.

"Continuously accumulating original design ability, integrating international resources and making star products are the three major strategic means to enhance the brand's international competitiveness, and also the key to build seven wolves' quality competitiveness."

A product line can not only create Star products, but also let a traditional enterprise take the pace of Internet thinking.

The wolf wolf culture series reconstructs the wolf culture unique to the seven wolves and integrates the essence of traditional Chinese ethnic minorities to create the brand DNA of the seven wolves.

The seven wolves launched the series of wolf culture from the spring and summer series in 2015.

From the beginning of MIAO, TIBET to TIBET, and to the "Dai wolf" (THAI), each season's products are combined with a Chinese nation to create a series of star products with core competitiveness.

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Cross border entertainment marketing wolf series "hard to play"

The fourth China Entertainment Marketing Summit Forum was held in December 20th in the southern media group.

The forum awarded many awards of the fourth China entertainment marketing effectiveness award.

China Entertainment Marketing Summit and awards ceremony has been successfully held for three sessions. In the first three sessions, nearly 1000 case works were registered, and hundreds of excellent cases were honored.

The fourth China Entertainment Marketing Summit Forum is guided by the Southern Newspaper Media Group. Nandu entertainment, China Entertainment Marketing Communication Research Center and Huayi Brothers Media Co sponsored the entertainment marketing forum. It is the most influential and professional forum in China, and is also the first platform for China to deeply study the interaction and integration of entertainment culture industry and brand communication.

In this entertainment marketing ceremony, the seven wolf wolf men's clothing brand has won the entertainment marketing effectiveness award with wolf culture series cross border entertainment marketing brand innovation.

Taking inventory of the seven wolves and wolf culture crossover fruits over the past year, they not only collaborate with the well-known DJ to hold the fashion wolf wolf T fashion fashion party, the luxury car beauty campaign, triggering the regional fever, but also cooperate with the music festival frequently, and launch the activities of wearing the wolf T to call the Uber special car, with a gimmick full of gimmicks.

At the same time, let the wolf wolf culture series is a collection of the domestic front-line male stars for its "concave shape", Huang Xiaoming, Ma Tianyu, Li Yifeng, Wang Kai and so on, wolf culture series has been the major fashion magazines popular collocation single product series.

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All the seven wolf wolves have been implanted in popular TV series, but how to play the new rules?

The answer is to go abroad and plug in popular Internet dramas.

In the recent "high character unrequited love", we can see the figure of seven wolves.

As a homemade Korean drama, "high character unrequited love" completely subverts the traditional mode of Korean dramas, no longer plight and abuse the plot of the heart, it is an innovative love and light comedy with ingenious role design.

The drama is on line with the double eleven bachelor's day. The seven wolf official micro-blog WeChat platform sync initiates the "single Manifesto" which is interactive with the drama series, and draining the VIP resources with the video platform, and promoting the Internet drama series to achieve the maximum effect.

In another hit drama, "he came, please close your eyes," the seven shirts were also favored and molded into a multi faceted male model.

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The nation is the world's "wolf culture".

In June 18, 2015, the seven wolves were the first Chinese men's wear brands invited by the official fashion week of Milan. In the fashion Hall of Milan, Italy, they released the series of Dai wolf products in spring and summer in 2016.

European fashion design circles are in an uproar.

The seven wolves also had butterfly effect in the brand activities of World Expo and fashion week in Milan.

On the one hand, the Milan show of seven wolves rushed to the top second micro-blog hotspots in China, covering more than 100 million people and creating 60 million visits by brand officials.

On the other hand, the seven wolves represent China's men's wear brand for the first time in the 2016 spring and summer trend of "Fashion Magazine" magazine.

On the day of the show, the social networking site Instagram was also seen by the fashion show, the fashion media, the buyers and the photographer. They were also interviewed by the Italy media in the three months after the show.

This means that the seven wolves have been recognized by the international fashion circle.

At the same time, it successfully opened the European market and landed Showroom in Milan, accepting the order from European fashion buyers.

The domestic price of 499 "wolf T", priced at 120 euros in Milan, received more than 300 orders, opened a new change in shopping scenarios and shopping patterns.

All this once again illustrates the truth that "the nation is the world".

The wolf wolf culture series of the seven wolves is not just a design series, which contains more humanistic significance.

The seven wolves have been innovating for many years, but have always been adhering to the brand mission of "let the fashion inherit classics". Starting from the Miao elements in the "epic" on the body, refining the essence of each nation's culture and combining the avant-garde geometric wolf head design, let the traditional culture glow with new fashion vitality.

As Yan Jun, deputy general manager of the seven wolves, said: "in the future, clothing is no longer a simple dress, and it is the king's way to build up its own fashion ecosystem.

The wolf culture series will also continue to generate many fields of innovation, becoming a beautiful and unique scenery of the seven wolf brand and the fashion circle.