The Dark Horse In Apparel Industry: Semir Grabs The Market Like This.

"Roc starts with the wind one day." In the past twenty years, we have rushed out a "black horse" in the clothing industry of China: long-term cooperation and win-win development with the upstream and downstream suppliers and franchisees, and successively worked with nearly 500 manufacturers with strong production capacity, strong technical force and excellent product quality in the Pearl River Delta, Yangtze River Delta, Hubei and Shandong, and nearly 8000 sales outlets throughout the country have been distributed across 31 provinces and municipalities throughout the country. It is characterized by virtual operation and leading the trend of casual clothing. Semir Group.

In December 18, 1996, veteran veterans and Qiu Guang, who started their business venture sweetness, and on the basis of mastering the first-hand materials in a large number of clothing markets, researching, analyzing and capturing fashion trends, decided to locate the clothing categories in casual clothes, so that the "fashionable Semir" dress quickly emerged in the clothing market and quickly occupied the commanding heights of the market.

In early 2000, in the face of the wave of global economic integration, Qiu Guang and after deliberation set up a new concept of "virtual management", actively explore this new business mode, and promote the marketing network with brand culture. It changes the traditional production and operation mode, and reduces the capital cost of production workers, manufacturing workshops, machinery and equipment, and compressed manufacturing terminals. Through specialized division of labor and collaborative production, the "manufacturing chain" is transferred to specialized production enterprises, and the focus of business management is shifted to brand management, development and design, talent development and market development. By the end of 2000, the new karate business mode had made Semir clothing brand rapidly in the whole country. Its popularity increased rapidly, and its sales volume increased to 320 in all parts of the country. The total sales volume of the whole year reached 173 million yuan.

Semir further established the business idea of "first tree brand" to seize the market and create new brand name map, emphasizing the upgrading of product quality and the enhancement of corporate image, highlighting the connotation of leisure culture. To this end, "Semir clothing" has continuously developed nineteen series of casual wear covering nearly a thousand styles. The products pursue personalized and unique cultural taste, lead the fashion trend, show youthful vitality, and are deeply favored by consumers. Balabala created by brand extension Children's wear Brand and chain outlets all over the country. After that, the industry chain extended to shoes and accessories, covering 127 categories. In March 11, 2011, "Semir apparel" was listed in the domestic A shares, and its market value was among the top in the domestic apparel industry. Today, Semir's "Semir" brand is the second largest in China. Casual clothes Decorative brand, " Barbara "The brand is among the largest children's clothing brands in China.

In October 1, 2015, Semir group built a "dream town", the largest children's business complex with a total investment of about 250 million yuan and a building area of about 50 thousand square meters. It built a "children's cultural and creative town" for 1 million 300 thousand children in Wenzhou and 2 million 400 thousand children and children in the surrounding area.