Inventory: 2015 TOP10 Electricity Supplier Failure Case

The year 2015 is over. Looking forward to the new year, we look back on last year.

There is a surge of wind and waves. Businessmen have become the wave makers of the waves, and businesses have been shot dead on the beach.

This paper takes inventory of TOP10 electricity supplier failure in 2015.

Recently, the Jingdong announced that it would stop offering C2C (personal to consumer) pat Network Platform Service in December 31, 2015 and complete the pat net in April 1, 2016 after the three month pition period.

According to the announcement, from now on, the pat Network will no longer accept the application of the new sellers. According to the platform service agreement between the pat net and the seller, the current service period of the seller of the platform will expire in December 31, 2015, and no longer will be renewed.

The official announcement of Jingdong is that the reason to stop the C2C business is to suppress counterfeit goods. Closing the pat is also an individual measure for Jingdong to reduce the situation.

Although Jingdong said that the main reason for closing and shutting down was because of the uncontrollable sale of goods, the real reason is that Jingdong has no intention of C2C business and is committed to maintaining its own strength to compete with Tmall.

Two, most of the car wash O2O are closed down:

From the market to easy to wash cars and quack cars to merge, to e car wash and Kung Fu car washing, one after another shut down the car wash business on the spot. Once the car washing business, which was once regarded as the entrance of the automobile market, is now in the "full line of death" situation.

Recently, another car wash O2O "I love to wash the car" closed down, compared with the previous few can carry out.

Or merge, I love to wash the car in the capital chain breakage, after looking for a tray hopeless, quietly closed: no statement, no formal company dissolution meeting, CEO Li Dongjin quietly disbanded the company QQ group, stop using the commonly used mobile phone number, leaving about 2000000 yuan debt.

I like to wash the car at the beginning of the rapid expansion stage, slow movement did not lay the market; in May after the car wash craze, already backward love I love to wash the car is still seeking independent financing, and missed the acquisition intention of many enterprises, so that the zero yuan pfer is no answer.

In September 1, 2015, Shenzhen platform capital of Hunan Province was suspected of illegally absorbing public deposits, involving a sum of 800 million yuan.

22 officers of the platform, such as the legal representative, were detained by the police.

In September 7th, Shenzhen's well-known P2P platform gold mining center was investigated by Shenzhen economic investigation department. Many executives were taken away by police. It was reported that the incident of self financing and capital flow to share capital business was exposed.

In November 6th, Silver Valley wealth branch was sealed up. In October, the chairman of Ningbo fusion letter lost contact. In November, only 3 months later, Xin Li Yuan ran off the road. The company was also known as the "lucky flower" runner.

Employment cycle factors have always been, the product deadline is more concentrated at the end of the year, the year is approaching, borrowing difficulties and other reasons, or lead to the end of the P2P platform to usher in the end of the year "life and death robbery".

The Lanting Pavilion has left the mass office on a large scale, and has only paid the basic salary for three months.

The first Lanting Pavilion of China's foreign trade business is in trouble.

The survey found that the company not only left a large number of employees, but also intensified the contradiction with suppliers.

Many Lanting Pavilion suppliers yesterday reported to the Beijing Business Daily reporter that Lanting Pavilion's potential is often in arrears with suppliers' money.

Over long accounts and charges for various names have been a big problem in the retail industry, and even once triggered disputes between supermarkets and suppliers.

In fact, these situations are related to giant Ali Jingdong and so on, that is, the involvement of e-commerce giant.

Prior to this, the state has also heavily punishing the supermarket involved.

Five.

One mu Tian dismissed the sales staff on a massive scale on Friday (August 28th) evening and dismissed the case as "a serious breach of the company's rules and regulations".

Later, the same colleague received a notice of layoff. Although the uniform mail notification was issued for different reasons, the reasons for the layoffs were different.

Even some employees broke the news, saying that some shareholders of one mu Tian have already divestment of funds and the capital chain can not keep up, so they can only choose layoffs.

At the beginning of 2015, red star Mei Kai Long's internal business was expected to leave only about 30 employees.

In addition to the already independent group buying, the other companies have "big moves": only 1 people remain in the operation Department, 2 to 3 people in the investment department, 50% in the technical department, and one in the marketing department.

"A number of directors and managers may have been left before or at the end of the year."

Those who pointed out that after this round of shuffling, the entire electricity supplier team will drop from 100 to 30.

"Layoffs on the eve of the Spring Festival will help companies lose weight, save money and cost, or prepare for the group's overall listing next year."

Dismissed employees revealed their own speculation, they further analysis, Hongxing Mei Kai Long electric business invested heavily, but very few, is the main factor in its strategic layoffs.

In October 10, 2015, hundreds of real estate websites were dismissed from the search room in Beijing and Shanghai offices.

Since September 28th, the number of search agents in Beijing, Shanghai, Chengdu and other places has received hundreds of brokers' text messages. The message shows that the staff had committed contract fraud during their search for the premises, and they were dismissed after investigation.

The act of scalping is only the trigger for the search.

More importantly, it is difficult to improve the financial report of the search room. In order not to allow Wall Street investors to vote with feet, they use layoffs to beautify the reports and cover up the setback.

The pformation of soufangfang is not easy.

Since the search room entered the brokerage business, its relationship with the offline intermediary companies has been deteriorating. The traditional revenue sources are gradually shrinking due to intermediary resistance. The new business is hard to bring considerable income to the company in a short time, and the real estate sales industry is also under downward pressure.

Vip.com was purchased by vip.com for $112 million 500 thousand in February 14, 2014, which accounted for 75% of the shares and became the largest shareholder of the company.

But the days after marriage are not so easy.

Original music bee net CEO Wang Licheng was replaced by Zhang Jing, general manager of vip.com Beijing branch.

According to the information on layoff, the number of top management posts has changed after vip.com took over the happy bee network, involving financial and human resources.

For the rumors of "layoffs" and "renewal of contracts only to June", claiming that the old employees broke the news, Yue bee network said that there were no layoffs now, and the current contracts were signed for 3 years.

In February 2015, Shang pin net was involved in the biggest layoffs since the establishment of the brand. At present, the number of layoffs has exceeded 200.

This is not the first large-scale layoff of Shang pin network. After losing capital, Shang Ping network has been pformed into a fashion and light luxury since 2013. It is no longer the traditional luxury electric business. However, the vitality of the luxury electric business that has taken a narrow line has become more fragile.

It is only two years since a large-scale layoff was made on Shang pin Internet. According to a person familiar with the matter, the large-scale adjustment of personnel is still taking place, and the number of employees will be reduced from more than 400 to 100.

For the sake of layoffs, Shang pin has issued a statement, pointing out that there are more than 450 employees in Shang pin net, not the "reduction of more than 100 people" mentioned in the report.

The company's core executives and middle level backbone teams are stable and the company operates in an orderly way.

Shang pin net acknowledged in the statement that the team carried out partial optimization and adjustment, but emphasized that this is the normal behavior of enterprise operation.

It is easy to declare that the number of layoffs has reached more than 100, and that the overseas business unit, which has been established for less than 1 years, has been disbanded to the shuttle bus department which was formed in January. All the executives involved in a large number of layoffs affecting the general manager and deputy general manager of the business department can be regarded as a major event that is easy to reach the earthquake magnitude of the vehicle.

Easy to lay off in June 20, 2015, it is easy to release micro-blog to the car at night, responding to rumors of layoffs.

Yi said that the "easy to big earthquake" report is seriously untrue. The so-called layoffs are the normal flow of personnel in the company's business.

The market share of easy to use vehicles is not high. After financing, the primary task is to acquire new users and pull back the customers who have been lost, but now it is late.

Drops, Shenzhou, Uber three feet of the pattern has been decided, there are few new car users on the market. At this time, it is easy to burn the money to rob users, and it can only be "food and clothing".

Comment: micro-blog electric business expert, big V Gong Wenxiang:

The selection of China's ten most failed e-commerce cases in 2015 is very objective and very accurate. It has great reference value to Chinese electricity suppliers, because the cases of failed businesses are more valuable than successful ones. So what can we get from these 10 cases of China's failed electricity suppliers?

1, C2C is already a declining electricity supplier mode. It can be seen from the closing of patting, from individual to individual business mode, more suitable for micro electronic business and social business.

There are 5 main categories of electricity providers: C2C, B2C, B2B, micro electronics, life services, o2o mobile providers.

(1) B2C is the trend of replacing C2C mode, just like the shopmall mode instead of the market mode.

(2) C2C is the old generation of the old business model. It is declining, and the development of Taobao C2C is limited.

(3) B2B and cross-border are being paid attention to. The problem of an acre farmland and Lanting Pavilion is not a problem.

(4) the top priority is mobile e-commerce and micro business.

(5) life service o2o electricity supplier and Internet finance are in a wilderness stage.

2, 2015, there are several business models are controversial and prone to problems, such as the P2P business model and o2o business model, experienced the baptism of ice and fire in 2015, the first half of the O2O mode and P2P mode is very popular, a large number of such projects get financing, but in the second half of this year, a large number of such model companies are closed down, such as the generation of this inventory can be seen, in 2016, the 2 business models will have a lot of rationality.

3, the traditional business enterprise is still on the road of trial and error. In addition to the above mentioned frustration of the Red Star Mei Kai Long's electronic commerce, there is still a long way to go whether Wanda electricity supplier or Suning electricity supplier and other traditional business enterprises.

4, from the point of view of electricity commodities: according to the above inventory, luxury goods business (Shang Pin), automobile category electric business providers (easy to use vehicles), real estate categories of electricity providers (Soufangwang) and so on have encountered major setbacks, are relatively difficult to do electrical goods category, business entrepreneurs need to be cautious.

In 2015, the development of e-commerce categories, agricultural products, e-commerce, cosmetics and health care products and other categories of commodities have been developing rapidly.

5, from the above inventory point of view, excessive capital operation of the electricity providers are prone to problems, such as Lanting Pavilion gathering potential, one mu Tian, Le bee net, etc., are the negative results of capital operation leading entrepreneurial operation. This reminds business entrepreneurs to deal with the relationship between venture capital and capital, not to maximize the financing, lose the right to start business, drag the company to the abyss;

The 10 biggest failure of e-commerce is that entrepreneurs can learn lessons from failure.

But overall, the overall trend of the electricity supplier is good. Look at so many negative things. Don't be too pessimistic. We should look at the good trend of the development of the electricity supplier optimistically.