2016 Clothing Industry Conjecture And Expert Opinion

Guess 1 pressure will continue?

For the past 2015, many enterprises used "severe winter" to describe it.

Indeed, in the face of the pformation and upgrading of the industry and the deep adjustment of the environment, it is not easy to leave the fast growing garment industry in the face of the internal and external consumer market environment in 2015.

Since the beginning of this year, the growth rate of the industry has slowed down considerably.

From January to September last year,

clothing

The growth rate of export volume and export volume decreased by 13.31% and 12.78% respectively, and the growth rate of retail sales of clothing products above domestic quota fell by 0.9%, and the output growth of Enterprises above designated size decreased by 1.84%.

Continuing pressure, the future development of the garment industry will also show the following characteristics: the continued weak economic trend will make the export situation more severe; the pressure of RMB appreciation and the higher production cost will accelerate the pfer of international orders, and the small and micro OEM enterprises will face greater challenges of survival. The sluggish international market will lead more and more enterprises to focus on the domestic market. Through innovation, cater for the consumption demand, and seize domestic demand will become a new driving force for the development of the industry; the development of the industry will be further divided; the garment enterprises with superior industrial chain resources and strong innovation will continue to present a good development trend, and enterprises with insufficient creativity, low added value of products and weak comprehensive competitiveness will be eliminated by the market. Facing the development of the industry

In this regard, we should increase investment in innovation, restructure our core strengths and keep pace with consumption.

market

It will become a topic that garment enterprises should continue to focus on and deepen in 2016.

It is also a good opportunity for the garment industry to adjust its structure, optimize the allocation of resources, focus on product innovation, and rebuild competitive advantages.

From this perspective, the current development pressure is a good thing for the sustainable development of the industry in the future.

Conjecture 2 is social responsibility a burden or a competitiveness?

The deteriorating ecological environment has enabled functional organs, social organizations and the public to pay more attention to environmental issues.

In order to solve environmental problems, the state has launched a series of policies to increase the management of green production.

At the same time, the state has been increasingly strict in the formulation and supervision of environmental standards. Many NGO organizations have also conducted various research and social activities to increase their attention to environmental protection issues. The corporate social responsibility report released by NEO has not been reduced in public and media.

At the same time, with the continuous improvement of consumers' environmental awareness, consumers in recent years are also more inclined to choose brands and products that do better in terms of social responsibility and environmental protection.

The changes of social environment and consumption market bring higher demands for production to enterprises, but also bring new opportunities to the development of enterprises.

With environmental protection becoming a global topic, whether an enterprise can truly practice social responsibility and green environmental protection has become its new competitiveness based on the market.

In the middle of last year, Fan Sijiang, director of Asia's regional security division of WAL-MART group, said that in addition to cost, quality and other assessment factors, it also gradually increased the social responsibility of cooperative enterprises in terms of safety production and green environmental protection.

Social responsibility has clearly become the next focus of competition in the apparel industry.

In terms of social responsibility construction, compared with Southeast Asia and other emerging processing areas, China's clothing industry has obvious advantages.

Relying on good industrial foundation, advanced production management level and high labor quality, local garment enterprises have obvious advantages in implementing social responsibility, and have achieved initial success.

In many industry circles, social responsibility is not only consistent with the market's future consumption requirements, but also the next competitive advantage of China.

Guess 3 Internet + industry?

Last year, the State Council published the national strategic plan of "made in China 2025", which requires local manufacturing to reconstruct local manufacturing advantages and promote the upgrading of manufacturing industry through the optimization and integration of resources and the use of advanced technologies such as Internet +.

For the highly market-oriented apparel industry, it has already begun to cope with the changing business environment through "touches".

With the increasing popularity and continuous growth of online consumption in recent years, more and more garment enterprises are beginning to re examine the online channels, which have changed from simply digesting the stock through online channels to launching corresponding product lines for online consumer groups.

Now, the annual "double 11" online shopping festival has become an important period for many garment enterprises to pull the annual sales performance.

But Internet + is not a simple online shopping. How to use this new technology to help enterprises better close to the market and understand the consumption trend is the core issue of clothing enterprises.

In this regard, through online and offline channels of big data collection, customer structure analysis and product consumption survey, so that more and more enterprises begin to sort out and find their own product development and enterprise operation direction.

For example, the online brand of Gao fan, through in-depth analysis of its own customer data, interpreted product design and development, and achieved good sales results.

In addition to the collection and arrangement of big data, the use of Internet + pformation and efficient management of enterprise production lines has also become an important direction for the garment industry to make 2025 improvements in China.

A lot of men's clothing enterprises are making efforts to customize their business, while upgrading the original production process, and constructing an efficient customization of industry 4.

For the general garment processing enterprises, in the face of the comprehensive cost and the added value of products, many enterprises also increase the introduction of Internet technology, create a fast response supply chain system, respond to customer needs in a timely manner, and enhance the competitive advantage of themselves in the market through product R & D capability and quality improvement.

Reshaping the manufacturing industry is not only an important strategic plan for China, but also for the developed countries such as Europe and the United States.

Facing the current internal and external market environment, using Internet + technology to promote the pformation and upgrading of manufacturing industry and the reconstruction of advantages will be the development direction for the future development of the industry.

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Business Chapter

Conjecture that the 1 pattern reconstructs the electricity supplier and the enemy is also friendly?

From Ali to Su Ning, Jingdong began injections of Yonghui, and the major electricity suppliers, who were already at stake, joined hands to help each other with mutual benefits.

This pattern of becoming friends or enemies will become the new normal of 2016, and this change will also promote the reconstruction of the electricity supplier pattern.

From the future trend, Ali and Suning are expected to achieve remarkable results after hand in hand, that is, to achieve online traffic sharing and offline service collaboration.

In the short term, the contribution to Suning's value is more obvious, because Su Ning lacks online traffic.

But in time, the service increment for Ali will also appear, because Ali is relatively empty under the line.

The premise of all this is that Ali and Suning are very different companies that can truly achieve interoperability.

Meanwhile, Gome, Dangdang and small and medium sized businesses will also make a choice, thanks to the excitement of the business giants.

If they can not open their minds to find alliances, quickly and effectively achieve integration, in the future electricity supplier competition pattern, Jingdong + Tencent, Ali + Suning, enough to form a duopoly dominated competition pattern.

At present, it seems that business players who still have certain advantages will have difficulty in developing the future development of e-commerce.

Conjecture that the integration of 2 modes can help department stores to save themselves?

stay

Shopping Mall

Under the double attack of the electricity supplier, traditional department store mode is becoming more and more difficult to adapt to the new consumption patterns and consumption habits. How to get rid of the inherent thinking and mode is the main theme of 2016.

How to save themselves? The department store industry needs to take the road of integration. Without integration, there will be no future. On the one hand, it is the integration of multi formats. On the other hand, it is the integration of channels under the online and offline channels.

In the process of integration, we should pay attention to the needs of consumers and increase the services to consumers.

That is to say, future department stores need to turn from "managing commodities" to "managing customers".

Multi format integration is actually a trend that complies with the needs of customers. Customers need one-stop service, which promotes the integration of formats in department stores.

For example, the Wangfujing department, which just announced the new development project in 2016, said that the future development strategy is to integrate the supermarket formats, shopping center formats and outlets' formats, and no longer store one hundred orders.

As early as the pressure of the department store, Shanghai Bailian has shifted its focus to outlets and shopping malls.

At present, there are 5 Oteri J stores in Bailian, which are superior to department stores in terms of business growth and return on investment.

Guess 3 brand expansion only have the final say?

Starting from the successful listing of singer, today, "broadcast: broadcast", "DAZZLE (earth element)" and "La Chapelle (La Natsu Bell)" have also entered the pre disclosure process.

In addition, Taiping bird, an Zheng, Mass Phil, Xin He, Bi Yin Fei and other brands are queuing up in front of the IPO, plus the listed listings of Vigna S and so on. Several well-known companies in the domestic garment industry are expected to gather in the capital market.

In addition, some brands are planning the new three board listing.

In 2016, the clothing brand will lead to more expectation for consumers.

Take La Natsu Bell as an example, its high-profile strategic expansion plan has become the focus of the industry and has become a typical sales model in the domestic women's clothing market in a short time.

Only a year after returning to Hong Kong, we returned to the A share market, mostly to stabilize the domestic women's clothing market and continue to expand sales territory.

According to its prospectus, La Natsu Bell plans to land on the main board of Shanghai Stock Exchange and raise funds of 1 billion 640 million yuan.

Among them, 1 billion 560 million yuan is used for expansion of the company's retail network and the other 80 million yuan for the new retail information system project.

Some analysts say that with the expansion of the company's retail network and scale of operation, it is necessary for the company to further enhance its comprehensive management capability. The return to A shares will help La Natsu Bell do well in the management and control of the large-scale direct retail network, the management of the supply chain system and the coordinated development of the online and offline channels.

Landing on the A share market brings more portrayed grand blueprints for the clothing brand, even if it eventually becomes capital prey or capital hunter.

Brand enthusiasm for capital market has been increasing, because with the help of capital operation, brand pformation, cross-border and upgrading have become more emboldened, and the brand itself has also added some new hope.

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Cao Lisheng, deputy director of the China National Business Information Center:

Department stores are not dead

Expert opinion

The sale of goods in department stores from glory to low is affected by objective factors such as economic downturn, rapid growth of online shopping and obvious changes in consumption behavior, but the main reason is also based on the department store itself.

Its business model has not adapted to the market changes, service concept has not been able to meet the new needs of consumers, and business has been divorced from the essence of retailing.

Therefore, the department store industry must survive and develop well. It is necessary to accelerate pformation and innovation and return to the essence of retailing industry.

Transformation and innovation should be built on the basis of confidence in the development of China's department stores. We must firmly believe that our department stores will not die, and there is still a big market for development of our department stores.

From the international experience, the development of department stores and shopping centers is accompanied by the growth of the middle class.

At present, the number of middle class people in China is still low, but with the steady and rapid growth of China's economy, the middle class in China is accelerating.

On the one hand, this means the improvement of the overall consumption ability. On the one hand, it means that the increase of travel, culture, health and leisure time means that the demand for department stores and shopping centers will be increased.

Online shopping is just a channel for retail businesses and consumers. Online shopping can not represent all the retail businesses, nor can it satisfy all consumers' needs and experiences.

The rapid growth of online shopping in the past two years is not due to the strong advantages of online shopping, but because of the shortage of goods, prices and experience in physical stores.

The main channel for shopping in the future will still be a physical store.

At present, the growth rate of online shopping is dropping rapidly. It is estimated that the retail sales of physical goods will be reduced to less than 20% in 2016.

In order to develop healthfully, the department stores should innovate supply and experience.

The central authorities have proposed strengthening supply side reform, releasing new demand and creating new supply.

Although most of the consumer goods in China are in excess of demand, compared with the continuous expansion of the middle class and the continuous improvement of the living standard of residents, the problems such as insufficient supply of effective commodities, low quality of products, low cost performance, insecurity, inconvenient, and no green are still prominent problems.

For example, the clothing prices of department stores are too high, while the prices of online clothing are relatively low, but most of them are of poor quality.

Therefore, the top priority of the department store is to enrich the varieties of commodities, shorten the shelf life of new products, and provide effective commodity supply.

Reasonable prices and rich new products are the most fundamental and fundamental experience for consumers, and are the most essential factors to stimulate consumers' desire to buy.

While providing effective products, we should innovate experience and further enhance and expand the experience of consumers through selling lifestyle and selling experience.

To this end, the department store industry has changed from direct to direct brand, mastered the pricing power of commodities, and implemented the mode of joint operation with suppliers. The main purpose is to reduce commodity prices, enrich varieties, shorten the cycle of new product (paragraph), and enhance the experience.

The development of shopping centers should also solve the above problems, effectively converting the catering, cultural, entertainment and other forms of attracting customers into consumers of clothing and other commodities.

Yang Dayun, President of Cci Capital Ltd, the world's best brand, has won the world.

Expert opinion

The 2015 is the year of exhaustion and noise. The whole national economy is sluggish, and GDP continues to go down. It brings domestic demand and overcapacity.

If 2012~2014 clothing enterprises are struggling under the pressure of inventory in the year of 2015, it is the problem of survival in excess.

On the one hand, it is difficult for the traditional industry to take steps. On the other hand, the hot growth of the Internet is whether the Internet can save the traditional manufacturing industry, or whether the traditional industries can get on the fast Internet Express.

2015 brings more confusion and trouble.

The fast development of fast fashion tells us that depressed demand can also create a miracle of growth.

In the past, the extensive growth mode has become the biggest obstacle to development. We have been manufacturing capacity, but we have never considered this industry as a "creative industry" to create "lifestyle".

After 60 and 70, we can still deal with consumers. But what do we need to do to mainstream the mainstream group of "self and individuality" in the next 5 years?

Our clothing enterprises have lost the ability to seize the potential and forget the essence of the fashion industry.

If we can not grasp the change of market demand, we can not grasp the needs of customers.

China's customer demand has been satisfied from the "quantity type" to the "quality type" pition, and now is the era of "personalized and cost-effective" emotional needs.

The rise of ZARA, UNIQLO and other fast fashion is not accidental. It is the inevitable change of demand in the global economic downturn. The Internet has made it faster, but we have not seen or no interest in this trend, but simply imitate the result and become passive.

Returning to the essence of fashion industry and focusing on customer research, China's garment industry opportunities exist absolutely.

From manufacturing to intelligent manufacturing is a pformation of the way of thinking, and also a change of business mode. This is not only a technical problem that follows the trend of fashion, but a strategic way to change the way for enterprises to adapt to the future needs.

The Internet has changed the habit of shopping. For the clothing industry, in the past, the way of brand communication and distribution had to change at the same time. Social interaction and topics were completely different from simple spokesmen and CCTV advertising bombings in the past. Because the past era is a time of "selling" products, but now and then it is the era of consumers deciding to consume.

It is a new way of brand building to let customers actively communicate through interaction.

The Internet has not subverted the clothing industry itself, but the clothing industry needs to have a deep understanding of the Internet. With the help of the Internet, increasing the seamless connection with the demand is very difficult, but it is only a matter of time.

To sum up the future of 2016, we should not only grasp the ability of "trend", but also determine the opportunity to exist, as well as the ability to control the Internet and decide the value of brand existence.

In the future and now, who will master these two abilities will lead the future of Chinese clothing.

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Style chapter

Conjecture 1 from selling brands to selling lifestyles

In 2015, many luxury brands opened restaurants.

In December, the world's largest flagship store, MUJI, opened in Huaihailu Road, Shanghai, in addition to its products sold in China. In July, Gucci (Gucci) opened a 1921Gucci restaurant in Shanghai. In June, Burberry expanded a staggered space in flagship store in Regent Street, London, and built it into the first brand coffee shop. April, the first coffee shop in the world of Vivienne Westwood Caf was settled in Shanghai K11 shopping center; in March, Ralph Lauren (Ralph Lauren) opened a dining hall in New York central Fifth Avenue, called Polo Polo.

In 2015, almost every month, a luxury brand opened its own restaurant, and the business of these shops was also better than one.

It is understood that since the opening of the business, Gucci and Ralph Lauren's restaurant business is booming, and a few weeks ahead of time to make an appointment to taste their family's food.

Luxury brands have set foot in the Gastronomic and catering industry, with the aim of making customers stay in brand stores.

The restaurants and coffee shops in these luxury stores do play a role in attracting people. Customers will not only shop around for a while, but also have a reason to go shopping in the luxury stores.

More importantly, these restaurants have become brand new consumer experience stores under the alternative line, becoming a new landmark for selling the whole lifestyle.

In the future, it may also combine with more intelligent terminals to promote a new round of changes in the brand business model.

Guess 2 follow the trend and set foot on the road of intelligence.

The most intelligent product in 2015 is definitely Apple Watch.

It must be remembered that the famous model Liu Wen used to wear Apple Watch Watch to cover the cover of the Chinese version of Vogue, and fashion leaders such as Anna Wintour and Lagrange, also appeared on public occasions.

Since its listing in April 2015, Apple Watch has successfully entered the fashion industry from the technology circle, jumping from a technology rich watch to the most fashionable watch of the year.

This poses a great threat to traditional luxury brand watches, although many traditional tabulating operators do not care, but the threat is still not to be underestimated.

For example, Elmar Merck, the joint venture investor of Swatch group (Swatch), the world's largest watchmaker, said in a media interview that Apple Watch will exert great pressure on the existing traditional tabulation industry and related work in Switzerland.

In addition, LVMH group's tiger CEO said it had to combine Google's first smart meter to challenge Apple Watch.

Since the launch of Apple Watch, brands such as Wanguo, const, MontBlanc, Tissot and tiger Hoya have also launched their first smart watches.

But unlike Apple Watch, the smart watches released by these traditional luxury brands retain their traditional designs. Most of them just put technology into the strap to achieve intelligence.

As far as market sales are concerned, sales of other smart watches sold by other luxury brands are mediocre, except for the sale of the 1500 meter smart meter sold by tigers.

It seems that for traditional luxury brand watches to launch smart watches products, the purpose is not only to combat the threat posed by Apple Watch, but also to conform to the trend of the trend to develop a new product line.

Take tigers as an example, a smart watch with traditional luxury watches can still be accepted by consumers.

Guess 3 take the "Beauty Express" against the trend of growth

The impact of the slowdown in the economy and luxury goods on the main luxury brands of luggage, clothing and accessories is obvious, but the beauty of luxury brands can grow against the trend, which makes luxury brands' eyes invest in the field of beauty with higher profit margins and faster growth.

According to statistics, in 2015, many luxury brands began to overweight and develop the beauty market.

Chanel (Chanel) opened the first French perfume and beauty shop in Paris's most prosperous Mar District, Chanel.

In September, Herm s opened the world's first perfume shop in New York and digitalized it.

In August, Beauty Box, Burberry, settled in Hongkong and Shanghai in China, putting the concept of brand cosmetics and retailing into the Chinese market for the first time.

After the popularity of nail polish series first introduced last year, Christian Louboutin has launched lipstick products this year.

MiuMiu also released perfume products in August last year, and Dior added a lot of beauty shops.

The reason why so many big brands will get to the beauty industry is because they have great potential in the beauty market.

According to a report on the sales of the global cosmetic industry in Barcelona EAE business school, the total sales of cosmetic products in the world in 2014 amounted to US $36 billion 500 million. In addition to Spain and Columbia, the sales performance of cosmetic products in recent years has been rising.

The average annual growth rate of China in the cosmetic market is maintained at 13%~15%, especially in the make-up market. The growth rate of nearly 50% in recent years is undoubtedly the driving force to promote the development of the cosmetic market.

According to the analysis of the industry, compared with other categories of products, luxury brand's beauty products are generally priced relative to the people, and are regarded as the "entry-level" products of luxury brands, which have strong coverage ability and user cultivation ability.

Therefore, in 2016, there will be more and more big names in the cosmetics industry.

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Guess 4 luxury "electric shock" rush to save the market

In 2015, with Cartire (Cartier) officially opening its e-commerce platform in China, Coach (Coach) and Boboli entered Tmall for the two time. TAG Heuer was stationed in Jingdong. Chanel (Chanel) announced its cooperation with the electricity supplier in the sale of accessories, and Selene (Celine) also joined the online sell bag brand camp.

The luxury magnates who once sniffed at the electricity providers scrambled to announce their "touches". Their behavior, no matter the frustration of low performance or the early layout of the brand strategy, all showed that the electricity supplier will become one of the main battlegrounds for the future luxury brand competition.

For the Chinese consumers who can buy 46% of the world's luxury goods every year, the giants have enough reasons to covet, because 70% of Chinese consumers finish consumption through overseas tourism and cross-border electricity providers.

Despite the start of last April, luxury brands, led by Chanel and Gucci, set off an upsurge in domestic price hikes abroad, hoping to narrow down the price gap and crack down on purchasing agents.

However, according to the China luxury goods report, this year, the traditional luxury retail industry in China has been hit hard, and Oteri J and online shopping have become the biggest growth point.

The proportion of China's luxury goods market in the global market dropped from 11% in 2014 to 10%, but in 2015, 78% of Chinese luxury goods consumption occurred overseas.

According to the survey, 40% of consumers purchase luxury goods by buying friends and relatives while traveling abroad. 30% of consumers purchase online shopping platforms, and less than 30% of consumers choose to buy them in luxury stores in China.

The change of consumption channels, on the one hand, shows the end of the era of luxury conspicuous consumption.

On the other hand, luxury goods business in China is also benefited from the integration of traditional retail mode and online sales.

For example, Mulberry (Mulberry) began to strengthen online and offline sales channels last year, and launched online purchases and offline services, and revenue rose by 20%.

And Boboli relied on a series of digital and electronic business platform to return to New York Digital Marketing Research Institute L2 released the first list.

Guess 5 big cards return to true face

Fendi (Fendi) announced last year that its brand will return to "ultra high end" positioning.

At the moment of discount sales and fast fashion, Fendi's bottom line comes from its annual sales of 1 billion euro mark.

As early as in 2014, Fendi began to return to the positioning of the layout.

In July 2014, Fendi, which started with fur, held its first customized fashion show called "Fashion furs" in Paris.

Apart from giving prominence to handbag accessories and flagship fur, the brand also launched a plan to return to the birthplace and invest heavily in the Italy lineage of the brand.

Last October, its new headquarters near the Rome monument was officially opened.

Unlike Fendi's return to high end, the company, known for its high quality leather handbags, has tried to brand its high-end luxury line and launched a handbag priced at more than 1000 pounds, but eventually it was forced to return to light luxury because of its profit warning.

The same emphasis is placed on the manufacture of origin and Boboli.

In October last year, Boboli invested in a new factory in Liz, England, and moved some of the most classic brands of windbreaker back to Britain.

In addition, Boboli also plans to phase out the 3 series of high end low-end products by the end of 2016, and be absorbed under one brand.

This approach is to help consumers better understand the brand value of Burberry, and emphasize the design and research and development in London, which helps to strengthen the British roots of boboley.

A series of regression strategies of these big names are intended to clarify the brand positioning and emphasize the pure lineage of the brand.

These obviously inherited actions are undoubtedly effective and attractive buying reasons for today's consumers.

Of course, inheritance does not mean no innovation.

For the current growing electricity supplier and the era of self media, these brands that rely on the return strategy and are performing well are still challenging in the future.

Conjecture 6 fashion media pformation to find a way out

The famous fashion website Style.com was officially closed at the end of August last year.

In early September, Style.com was automatically connected to the VOGUE website.

After the merger, the two websites are also more clear: VOGUE.com sells advertising and Style.com sells.

The new Style.com will appear in the UK this fall and start selling products.

Its target consumer groups are loyal readers and website users of Kangtai Nash group's magazines such as Vogue, Vanity Fair and GQ, because they focus on fashion brands and other fields, such as beauty industry, tourism service and high-end brand of digital technology.

With the launch of the new website in the UK, the new e-commerce platform will continue to develop with the US market and gradually enter other countries' markets.

Obviously, it is far from enough for any media brand to rely on single media for development.

Major media brands are increasingly concerned about their websites and various digital devices, as well as social media.

Just like in recent years, due to the rapid development of technology, traditional sales formats can no longer satisfy consumers' current purchasing needs.

Website shopping is becoming more and more convenient, because it fits the fast-paced lifestyle nowadays, so that consumers can buy what they want without going out.

With the improvement of various means of payment, from fast payment to Alipay payment, convenient digital payment methods have made people get rid of the time spent on checkout and greatly reduced the amount of payment.

All these make consumers more and more inclined to online consumption.

It is not difficult to understand that in the days when Net-a-Porter and Yoox both want to warm up together, why does Nash group of Kangtai need to "test the water" in person and pform its fashion information website Style.com into an e-commerce website.

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Knitting section

Guess 1, who is the next hundred billion level cluster?

In recent years, China's knitting industry has developed rapidly.

In 2014, the export volume of the knitting industry amounted to 106 billion 100 million US dollars, accounting for 35% of the national textile and garment industry. It was the largest export pillar of the textile and garment industry.

The market demand for knitted garments has been increasing since the leisure and fashion market brought about by the leisure market. However, the number of knitted apparel exports has been showing negative growth since 2014. The export of knitted garments is facing many unfavorable factors in 2015, and the export situation is very grim.

Due to the extrusion of the knitting industry in emerging market countries, the impact on China's knitted apparel manufacturing industry is also coming. Meanwhile, low price consumption in European and American clothing market also has an impact on China's knitted apparel manufacturing industry.

These external factors promote the adjustment and pformation of the industry. Among them, the pformation of the knitting industrial cluster is the most important.

The scientific development of joint efforts will make the industry more vitality.

For example, Zhangcha, a famous knitting town in China, started from the processing of raw materials as well as most specialized towns in the Pearl River Delta, and gradually developed into a benchmark for industry. In 2014, the industrial output value exceeded 100 billion yuan for the first time, and became a hundred billion towns that are worthy of the name.

In recent years, some 10 billion knitted apparel industrial clusters are developing vigorously. Perhaps the next 100 billion knitted apparel industrial cluster will be born in 2016.

As a famous city of knitted garments in China, Jimo has the largest scale and number of knitting garments industry in the country.

Jimo has also become one of the 100 billion industrial clusters that the city has focused on last year.

Facing the double pressure of rising cost and decreasing export orders last year, China's textile and garment industry with huge capacity is facing great challenges in space breakthrough and mode innovation.

Jimo knitted garment manufacturers more than 2800, last year through the implementation of trademark strategy, Jimo only knitted apparel enterprises registered trademark has reached 1650, has 8 well-known trademarks in China, 11 famous trademarks, knitted apparel industry is gradually forming trademark brand cluster, steadily stepping onto the road of independent innovation development focusing on design and brand guidance.

With the brand Jimo becoming a new engine for technological innovation of enterprises, in the current context of deep ploughing the domestic market, road business has also become an important way to break through the textile and garment industry in Jimo.

In the first three quarters of last year, Jimo's textile and garment industry has achieved output value of 71 billion 200 million yuan, up 14% over the same period last year.

This means that by focusing on the whole year, Jimo will enter the opening year of 13th Five-Year in 2016 with its aura of 100 billion knitted apparel industrial clusters.

In addition to Jimo's almost no suspense industry cluster will be promoted to 100 billion mark, and some "potential stocks" will shine in 2016.

For example, according to the data of the first three quarters of last year, the knitting garment industry of Qingshan Lake in Nanchang, which has been awarded the title of "China famous knitted garment city" and "the national textile industry cluster over ten billion advanced units", has achieved 21 billion 650 million yuan in main business income, an increase of 9.7% over the same period last year.

In recent years, in the face of various pressures such as sharp increase in cost and order reduction, Qingshan Lake knitted garment industry has gained momentum through pformation, upgrading of electric power, brand creation, matching and extension of industrial chain, and so on.

In order to promote the pformation and upgrading of the knitted garment industry, Qingshan Lake area is trying to build up an upgrading platform, and has produced a combined boxing from the aspects of capital, technology, talent and marketing.

The public service platform of textile and garment industry is set up to provide testing services, product information, financing, recruitment and other supporting services for garment enterprises in the region.

At the same time, we set up a two hundred million yuan fund for industrial economic development and scientific and technological innovation to support brand cultivation and value-added expansion.

Last year, in order to further expand the "pillar industry" of knitted garments, Qingshan Lake area focused on promoting the construction of China (Jiangxi) knitted apparel Creative Industry Park, Jiangxi brand apparel industrial park and other industrial clusters, and made a solid platform for textile and garment industry to provide protection for more garment enterprises.

At present, China's Jiangxi knitted apparel Creative Industry Park, which has a total investment of 1 billion 500 million yuan, has officially started construction. After the completion of the project, the main business income of the knitted apparel industry in the whole year will exceed 50 billion yuan.

Qingshan Lake has become one of the powerful candidates for the knitting industry cluster of 100 billion in the new year.

The "one belt and one road" also makes the development of Xinjiang knitted apparel cluster worthy of expectation.

For example, Yuli County in Xinjiang has high quality cotton, convenient pportation, Darcy's reputation and good industrial advantages. On this basis, Yuli Darcy knitting home textile garden, one of the two major knitted apparel bases in Xinjiang, has been settled in more than 30 enterprises. It plans to form the industrial layout structure of knitted fabric area, knitted garment area, knitted sweater area, knitted socks area, home textile area, professional market area and public service center "six districts and one center".

Conjecture 2 Xinjiang relies on intellectualization to go out to "first person"?

As early as last year's national two sessions, some members proposed the pformation of the textile industry.

Among them, Yang Minde, chairman of Hongkong Yida group, who has worked in the textile and garment industry for more than 30 years, has proposed that the state should support the technology and textile and garment industry through the policy support for the automation and intellectualization of the textile and garment industry, and turn the demographic dividend into a technical dividend to help the industry improve production efficiency and international competitiveness and achieve sustainable development of the industry.

It is reported that the textile industry "planning for 13th Five-Year" is currently in the process of launching some key projects of intelligent manufacturing, and plans to form and promote 6 intelligent production lines.

If the 6 production lines can automatically realize automation, China's textile and garment production will basically say goodbye to the labor-intensive image.

Through these production processes automation, information technology, intelligent production line launched, truly achieve the goal of textile power.

In particular, the knitting industry has achieved a high level of automation. At the same time, manual flat knitting machines do not require high technical threshold for workers. It is very suitable for promotion in some relatively remote minority areas such as Xinjiang.

And the product attributes of knitting itself have much to do with the local market consumption in Xinjiang.

In recent years, the state has vigorously promoted the strategic development plan of "one belt and one road". From the perspective of the entire textile and garment industry, the knitting industry has obvious advantages.

The capacity pfer and industrial layout of knitting enterprises in Xinjiang can not only realize the economic development of Xinjiang, but also promote local employment. With the promotion of the "one belt and one road" strategic policy, the knitting enterprises will expand the markets of Central Asia, Western Asia and Eastern Europe with Xinjiang as the starting point, providing huge market opportunities.

In January last year, the State Council issued the "guiding opinions on supporting the development of Xinjiang's textile and garment industry to promote employment", and the investment enthusiasm of the domestic textile and garment enterprises in Xinjiang came high. Jin Sheng, Tianhong and Hong Dun and other well-known textile enterprises landed in Xinjiang.

As of the first half of last year, the mainland's textile and garment enterprises have invested 118 projects in Xinjiang.

Among them, 58 textile projects, with a total investment of 26 billion 750 million yuan.

Clothing home textiles category 60 projects, with a total investment of 2 billion 929 million yuan.

In the first half of last year, investment in fixed assets of textiles and clothing in Xinjiang amounted to 7 billion 50 million yuan, an increase of 187% over the same period last year, and investment in the whole year amounted to 27 billion 600 million yuan.

Gloves and other industries have been well developed in Xinjiang.

Last year, Jining organized glove and other garment enterprises with strong labor force to invest in Yengisar, and successfully established a "central factory + satellite factory" business development mode, which solved a large number of local people's employment problems. It is expected that in the next 5 years, tens of thousands of locals will be able to work nearby.

After Zhongxing gloves settled in Yengisar, they adopted the central factory + satellite factory management mode, built the satellite factory on the village head, and let the masses work out of the villages and get to work nearby, and put forward the employment plan for ten thousand people in 5 years.

Last year, Zhongxing gloves also launched 35 satellite factories, covering 14 townships and 4000 people in the county.

Guess 3 talents make "China intelligent" come true?

The "13th Five-Year" development plan clearly pointed out that the whole country should increase welfare and increase wages for skilled workers, and further enhance the status of skilled workers.

The whole world is vigorously carrying out the 4 revolution of industry, and strive to enter the era of automation and intellectualization. China is still in the era of industrial 3 from the age of mechanization and electrification.

As the textile industry, we must fully promote the 3 era and enter the 4 era. We must have endogenous motivation. To achieve stable, orderly and sustainable development of the industry, we must do a good job in personnel training.

In terms of personnel training, the knitting industry has shown prominently in the entire textile industry.

For example, the 3 professional skills competition of warp knitting, weft knitting machine and horizontal mechanic held by China knitwear industry association has realized the mode of "three years and one cycle".

The competition not only provided a platform for the front-line workers to display themselves and exchange skills, but also made the knitting industry a professional skill competition every year.

It can be predicted that in 2016, similar competitions will be promoted in the whole textile industry, and talents will be selected through competitions.

In order to pform China into an industrial power as soon as possible, it is necessary for skilled workers to make unremitting efforts.

The top ranked players in the industry skills selected by the competition are highly honours from the state and the whole industry. They can also improve the position of skilled workers in the whole society to a certain extent.

From "made in China" to "intelligent manufacturing in China", the new impetus needed to be injected is inseparable from the first-class industrial workers.

In addition to research talents, local governments, enterprises and institutions also need to cultivate Artisan level industrial workers.

The competition provides talent support for the sustained development of the industry, but also promotes the development of the local equipment manufacturing industry, which is of great significance for the development of the industry.

In this regard, Yang Jizhao said the future development plan of the competition, knitted Association will continue to adhere to the existing vocational skills competition in the future, enrich the content of the competition, innovate the form of competition, and insist on running the competition well.

At the same time, with the 80's and 90's new generation groups becoming the main players in the knitting industry, they have higher expectations and requirements for the work environment, value recognition and professional respect. For this, the development of the competition can also give more opportunities for the new generation of labor groups to display and upgrade.

Yang Jizhao said that in the future, the association will increase personnel exchanges and cooperation in all fields such as industry, University, research and application in order to provide solid talent support and intellectual support for the knitting industry, which is undergoing innovation driven pformation.

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Character chapter

Guess whether the 1 major idol Mizuhara Kiko can bring a new China style surprise?

The post-90s Japanese mixed model woman Mizuhara Kiko's facial features are gorgeous, unlike the thick lips of Asian aesthetics, which highlights her personal characteristics.

Her youth is beautiful, her independence and her taste are good. Her development in Japan has been pformed from a model to a model and actress.

However, in 2015, she launched the Chinese market and became the cover figure of many Chinese fashion magazines. She co worked with domestic frontline children, Hua Dan Angela Baby, Lu Han and Jing Bairan to shoot magazines and advertisements to make her a fire in China.

Her topic often appears in the hot search of Chinese Internet, and there is hardly any update on her fashion trends in big networks and fashion media.

Whether she is dressed in private or fashionable, she will immediately gather fans and passers-by to respond.

Seeing her efforts in 2015, it is not hard to foresee that in 2016, Mizuhara Kiko can see more fashion in China. She is expected to bring more Chinese surprises and convey her Mizuhara Kiko style attitude to the Chinese people this year.

Guess 2 can the Internet red man Shuo childe become a fashion example of the general public?

Shi Xiaoshuo, micro-blog @S, was named the most beautiful and fast woman in 2011.

However, at that time, she did not enter the entertainment circle with great potential. Instead, the unexpected choice returned to the status of "ordinary people".

She majored in fashion design after her graduation from University, and went to England to read a master's degree in business.

In her social account, you can see more than a fashionable mix of tide girl, more can see her attitude towards life, a positive positive energy lifestyle.

She often goes to the gym, so you see her good figure. She often soak in the library all day, so you see her accomplishments are not just lucky; she often wears clothes, so you can see that the parity brand can also mix up the texture of fashion.

However, her shining point is not only limited to her fashion, but also the power she conveyed. The harder and harder she is, the more energy she will have in her new age.

Now she is becoming more and more radiant. Her fashion is getting higher and higher. She challenges her fashion with her design ambitions and business sense. She is going to set up her own studio to develop her own clothing brand.

Perhaps in 2016, in the next year, you can see that the girl who worked hard once again has become a fashion icon.

Who knows? The future is always full of surprises and hopes.

Conjecture 3 Paris Chinese blogger YUYU can "attack" the mainland?

Blogger YuYu is a relatively popular Chinese fashion blogger.

Although she lives in Paris, she often has professional cooperation with domestic fashion media. You can see her as a stylist or invited guests to participate in activities in the domestic show.

One of the features of YuYu's collocation is that she doesn't like high heels. Her mixed skills can be seen at this point. She can dress with high heels and she can use flat shoes.

The dress style she advocates is beautiful and comfortable, which is totally different from the fashion thinking that she wants to look at the beauty and wear tired. Her dressing is very suitable for the fashion of the public.

Readers who are concerned about fashion may feel that the top fashion bloggers are too far away from reality. However, the identity of the Chinese blogger who lives in Paris and is active at home and abroad is very close to you through YuYu.

In 2015, she walked across the streets of Shanghai road and Beijing 798 Art District, which you are familiar with. In 2016, she will have more and more cooperation with the mainland. Maybe this year, you can see a real fashion blogger who has fans at home and abroad.

Guess whether the 4 buyer Olivia Yang can bring new breakthroughs in the Buyer industry?

Fashion buyer Olivia Yang, light luxury online wear platform - GEWOO founder.

Olivia Yang has studied fashion design in Paris.

At the beginning, she often helped her friends to buy fashion items. But when she entered the DIOR European headquarters as a designer, she came into contact with the BUYER field. Then she became very interested in this industry.

So far, she has several physical shops in Europe, and the newly created GEWOO is just to make it easy for Chinese users to experience the international synchronized fashion trend.

On GEWOO app, you can see that the collocation of LOOK is the best collocation in the world, covering nearly 40 styles. It is a new media fashion platform that designers and buyers can play together.

Olivia Yang, the founder of the platform, is often invited to participate in the international luxury brand show, and will focus on shopping for ShowRoom products.

Her fashion theory is to be herself. She doesn't like to change herself in order to cater for some people and do what she loves to do is the direction she has been working tirelessly.

A successful buyer needs unique vision, extensive search ability, and a unique selection channel, which is her own experience as a buyer.

This year, Olivia Yang is not only a top buyer, but also wants to cooperate with the mobile phone companies in the same industry to integrate and pfer fashion to more people.

Conjecture 5, can the designer dream Yang bring new prospects for dream ascension?

Designer Meng Yang, the founder of X.LANDO, a senior custom brand of wedding dress, has gone from selling red wine to making wedding gowns, seemingly unrelated things, but becoming her own dream line.

She has dreams, so she is not satisfied with the status quo.

The 3 venture has its ups and downs, but eventually the clothing brand X.LANDO has gradually entered the right track.

The fashion advocated by Meng Yang is an attitude. It is simple and direct to express what is wanted to become reality, and it is to show the real self.

Meng Yang soon bought his own house and car in Beijing with the money he made from his initial venture. He has already seen success at an early age.

However, the dream of her designer did not give up. When she decided to pform the designer, she was in great difficulty. She sold his room and car and held his dream. Finally he launched his first fashion conference in Beijing fashion week in November 2015.

There is more and more fashion cooperation between Meng Yang and the top stars in China. Her success can arouse the thinking of independence and independence of women in the new era.

Success is for those who have dreams.

90% of the people are still hesitating whether to do it or not.

When you come to an entrepreneur and listen to the most real story that happens to her, you will be surrounded by full energy.

It is not hard to imagine that a fashionable person who is so courageous in action will bring us more surprises in 2016.