Big Brands Are Landing In China, And The "Fast Fashion" Trend Is On The Rise.

Following Jack&Jones, Only, etc.

Landing domestic, short light, uniqo, Zara and other foreign brands to quickly seize the domestic market, set off a "fast".

The trend.

As the nation began to advocate "fast fashion", it was reported by the media as the SKOHOUSE of fast fashion brand.

Its founder, Mr. Wu Guanghong, thinks that the understanding of consumers is superficial. The development objective of Shu Shi is not only to focus on fashion, but to become a technology company.

The "fast fashion" brand is characterized by fashion design, high quality parity and limited sales. The reason why Shu Shi is defined as a light fashion brand by the media is closely related to its "comfort, leisure, fashion and benefits" as the core value of the brand. SKOHOUSE Schwartz uses the F2C mode, that is, factory direct consumer mode, to save the cost of the intermediate links, so as to realize the real benefits of the consumers.

However, in view of the fact that the price is substantial, Mr. Wu Guanghong has a different view, "the price is substantial, does not mean that there is no grade.

The essence of F2C is to provide consumers with the value above price, so that more high-end people will be willing to choose SKOHOUSE Schwartz to pay for fashionable products.

What is fashion? SKOHOUSE Shu Shi has 1000 new products every year, which is completely in line with the traditional "fast fashion" standard. But SKOHOUSE's thinking about product extension is not only fast fashion, but also depth.

In terms of products, SKOHOUSE will choose the two most representative products in the ten products with high sales volume as the classic ones, which will last for a long time.

This is not a repetition, but a reshaping.

"Next year is still the product, but the material will change. We will make use of the new soft and natural materials to improve the comfort experience of the product."

Wu Guanghong believes that the study of "comfort" will make SKOHOUSE Schwartz slowly jump out of shoes.

"Cage, Nike, these companies are slowly becoming a technology oriented enterprise, and we want to develop toward technology companies in the future."

As a technology company, Wu Guanghong pondered over the years and put the after-sale service into consideration for the extension of products.

"The shoes sold by Shu Shi Ke can be restricted to stores, free of charge for life, and products with good experience will have good brands, while real brands should return to stores."

To return to stores, Wu Guanghong believes that the key lies in operation.

At present, SKOHOUSE has more than 100 brand stores, which can be further improved in personnel reserves, brand marketing, and so on. The aim of developing a technology oriented company is to be ready to open 5000 brand stores in China.