Industry Chain Advantage Makes Wenzhou Still Competitive.

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Under the environment of low demand and high cost of production, Wenzhou

How to maintain the competitive advantage? How to maintain the competitive advantage? As the business expertise of our giant group, from 1 to November this year, the value of self operated export goods was $71 million 960 thousand, an increase of 4.06% over the same period last year.

The secrets of growth in big one may be a reference for other companies.

In the giant cutting workshop, workers use computer cutting machines to complete the one-stop operation of plate making, painting and cutting.

In 2008, when orders for Wenzhou enterprises were reduced, giant one group's orders were still increasing.

From 2010 to 2011, the footwear export of giant one group exceeded 100 million US dollars for two consecutive years, and fell back after 2012.

From 1 to September this year

Self operated exports increased by 10.9% over the same period last year.

"The global market is so large that we sell about 15000000 pairs of shoes a year, and the share of the market is still very small."

In the view of Pan Jianzhong, general manager of giant group, despite the shrinking market, the company still has room for development. The industry shuffling has played a role in purifying the market.

Pan Jianzhong believes that the giant relies on the advantages of the Wenzhou footwear industry chain to promote machine replacement and control labor costs, and to keep pace with changes in market trends in order to improve production efficiency.

The company's many years of technology and management experience precipitated, allowing enterprises to win in the market competition.

Machine replacement to increase automatic production ratio

In the cutting workshop of giant one group factory in shoe capital Park, a worker is putting the latest shoe template data into the control computer screen of the cutting machine.

Subsequently, the machine arm of the cutting machine moves back and forth, driving the cutter head to accurately locate on the leather material.

Squeak, squeak...

After a burst of noise, a clear texture of upper fabric was generated.

Jia Kaibo, director of cutting workshop, introduced that this cutting machine is mainly used for developing new products.

It can be compatible with the other equipment developed by the giant shoe digitization, speeding up the proofing speed and winning the market opportunity.

Every day, the machine will sample 5 to 6 new products, with a dozen peaks.

And at the edge of the cutting machine, the two middle bottom cutting machine is also busy working.

A worker inputs data to the control screen, and the projector lights of the machine outline all the materials in the midsole material.

Subsequently, the cutting machine began to operate, and a piece of midsole was formed.

According to the introduction, the mid floor cutting machine can complete 8000 pairs of shoes a day, and achieve accurate and saving materials. Besides, the labor intensity of workers is much smaller than that of traditional knife dies.

"The traditional knife mold process can reach 6000 pairs a day, but the labor intensity of workers is mostly.

In the future, those who come to work are young people after 90. They can not accept the labor intensity of the knife mold process. They must be replaced by cutting machines.

Jia Kaibo thinks.

This cutting workshop has new equipment, such as proofing cutting machine, bottom cutting machine, side cutting machine, laser marking machine and so on. The labor efficiency is greatly improved, space saving and number of workers are reduced.

Taking a mid floor cutting machine as an example, it saves labor costs 80 thousand yuan a year and saves material costs by 100 thousand yuan.

It is reported that in the traditional footwear industry, shoemaking has more than 100 processes, giant one group has now 30% of them to achieve automatic production.

Pan Jianzhong revealed that in another year, the upgrading of the whole shoemaking system will be faster.

"We now turn manufacturing to assembly, which means that production efficiency has been greatly improved."

He said that in the past 3 years, the giant group invested about 35000000 yuan in technological pformation, and imported computer laser machines, automatic cutting machines, computer automatic button sewing machines, computer line machines and other equipment, and upgraded the shoe making equipment as a whole.

Industry chain advantage makes Wenzhou still competitive.

In the context of the rising cost of production in coastal areas, is there any advantage in making Wenzhou? In recent years, Pan Jianzhong has been insisting on the view that the footwear industry in Wenzhou occupies an advantage in all the major footwear manufacturing centers in China.

The industrial chain gathered by the city in Wenzhou provides convenience for the production of enterprises in time and space.

This is not the province's Pearl River Delta region.

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Pan Jianzhong introduced that in the total cost of shoemaking, raw material costs accounted for 65% to 70%, wage costs accounted for 10% to 15%, and other taxes and comprehensive costs accounted for 10% to 15%.

In fact, if the cost of manpower rises by 10%, the total cost will only be 1 to 1.5 percentage points, and the comprehensive cost of Taxation will basically remain unchanged.

However, if the cost of raw materials increases by 10% every year, the total cost will be 6.5 to 7 percentage points.

"Raw materials are most important.

What is the raw material and related industry chain?

In this industry, raw materials depend on the advantages of the entire Wenzhou industrial chain.

If we move out, the cost of manpower can be reduced, but there is no advantage in leaving the industrial chain.

Labor costs can be reduced by technological pformation, technological innovation and machine substitution. This part can be controlled by itself, but raw materials can not be controlled. "

Pan Jianzhong thinks.

The domestic industry also has the view that after decades of development, about 3000 shoe enterprises and more than 2000 supporting enterprises in Wenzhou have formed a complete shoemaking industry chain. The division and cooperation among various sectors, nearly one million employees, and a large number of skilled technicians, coupled with the stable political situation in China, are all unparalleled advantages of Southeast Asian countries.

In addition, enhancing the ability of management and management is also a necessary part of manufacturing enterprises.

More than ten years ago, giant one group bought a Taiwanese capital enterprise to introduce advanced equipment, management concept and team.

Until now, there are still Taiwan professional managers in the company.

Last year, giant one group started fine management improvement, and implemented data management in all links of production line.

With the further development of this work, the efficiency of production labor has been effectively promoted.

Synchronous research and development, keeping pace with fashion changes in foreign markets

In the recent Canton Fair, the number of new products exhibited in the grand one accounted for over 50%.

This benefits from the international synchronized R & D initiatives launched by the company in recent years.

Around 2000, the footwear industry in Europe gradually declined, and many European designers sought cooperation with China.

Gigantic group has seized the opportunity to cooperate with designers in Europe and the United States and set up design studio abroad to synchronize product development.

Pan Jianzhong said: "the products we sell to the United States will be synchronized with the designers of the United States. If you sell them to Europe, you can invite European designers to research and develop them locally, and send them back to China, so that they can synchronize with the local fashion."

In the interview with R & D department, R & D department manager picked up a shoe drawing on his desk and said that this is a tentative idea of European designers, but I don't know what kind of effect it will bring.

The task of big one is to put this idea into reality quickly.

First of all, we will make a three-dimensional design of the sample software and communicate with the designer. Then we will quickly sample the samples and produce the physical samples.

Then, the designer said that the new product development is good.

If there is improvement, it can be changed quickly.

Hou said that in order to achieve international synchronous research and development, we must first make the design software of shoes products synchronized with foreign countries, so that foreign designers' shoes data can be pferred to the first time for the first time, and then sent to every link of the new research and development shoe model, and quickly make physical samples.

Because of the highly digitized R & D, the traditional manufacturing cost can be saved.

In addition, designers and designers from abroad often communicate with each other through network video and design ideas.

Next month, giant one will also arrive at a million dollar machine, which will speed up R & D further.