Nike Loses Its Rival Adidas On Instagram

If the data on the Instagram website can be used as a reference, then in 2015,

It could be a very unusual year.

Dan Freebairn is an English graphic designer who often releases his artistic guidance on fashion shoes brand on his Instagram account. Now he decides to find out how unusual this year is.

First of all, he starts with data, which proves that the most popular sports shoes brand is popular among consumers.

On Instagram, it did not rival Adidas, a rival from Europe.

Adidas has gained more than 78 million 800 thousand praise on its official account, probably because Adidas and Kanye West have launched the Yeezy Boost series, and the result has been well received.

On the Nike side, even if the three brands of @nike, @nikesportswear and @jumpman23 (Jordan) add up, they will not match the Yeezy series.

This is a great victory for Adidas.

So far, this series has launched six different styles (the latest launch in December 31st), which were sold out after the launch, and then sold thousands of pairs on eBay.

In fact, from the data on the NikeKicks.com website, Kanye West's cooperation with Nike in 2009 is far less than that of his cooperation with Adidas.

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Adidas also launched the Ultra Boost series, which is also sought after by sports fans.

In 2015, Adidas made many wise moves to make it the most popular brand of sports shoes.

Adidas has invested in patent technology and design, and has conducted a series of cooperation with many famous trademarks, including cooperation with Star Wars series.

The company also re invested in old brands, such as Stan Smith sneakers for half a century.

However, judging from the ratio of fans to the number of winners, the situation that Adidas has gained the upper hand does not know why there has been a reversal.

It seems that Vans fans are most active, and their fans have an average of more points than any other sneakers.