China'S Garment Industry Is Backward In Business Philosophy, And Gets Together To Do Business.

With the rise of the electricity supplier industry, to a certain extent, reduce the volume of physical stores, and because of the initial electricity business is not standardized, all kinds of fake fake prices are low, the traditional entity management has had a great impact.

However, the Internet business will eventually become an economic form and can not completely replace physical stores.

Nowadays, shopping is not the main purpose of shopping. This is a way of leisure. Whether it is a physical shop or a shop, the consumer group is still dominated by women, and girls go shopping for a few. They are all 35 friends who go shopping while chatting. When they are tired, they go to have tea and have a meal. Shopping has changed from a single purpose of shopping to a social way.

From the changes in the layout of shopping malls, we can see that before the shopping malls are selling things, we can't wait to put the toilets on the counter. But now the shopping malls are comprehensive, entertainment and consumption integration, these are all online stores can not be replaced.

The existing brand owners of all sizes are coming from the most brilliant period of China's clothing industry. They still retain their development thinking and ideas. After the reform and opening up, the coastal areas first came into contact with the world economy. A group of people who invested in business and business began to see new things abroad. They brought the style and culture of foreign clothing back to China. First, they started from Guangzhou, Shenzhen and other places, copying foreign models.

Then the sale was made to the mainland, and the family made this hair, and then began to follow suit. You did what I did, the Chinese common trouble, and got together to do things. Under such circumstances, China's clothing industry was developing rapidly with chicken blood. Various kinds of Brand Company began to emerge in the country, producing all kinds of brand clothing and rapidly pushing the market to saturation.

For example, a street opened a family.

No one had seen anything in the shop before, and everyone rushed to buy it. Then someone saw it making money, and then came out second, third, and finally the whole street.

When the whole street is a clothing store, the market is saturated and the supply exceeds demand.

Before the reform and opening up, hundreds of millions of Chinese people's wardrobe, green, blue, black, gray and other colors of clothing occupied the absolute "dominance", we wear the same.

At that time, Westerners even used the tone of sarcasm to describe Chinese people dressed in different ages as "ants".

But with the advent of reform and opening up, people's dressing psychology gradually changed from mass to personalization. Especially after the rise of the Internet and the popularity of computers, people's cognition of external information evolved from a single TV and newspaper into a diversified channel, and the scope of vision became wider and the aesthetics gradually improved. The Chinese clothing industry initially failed to keep up with the public aesthetic changes in the way of buying plates and copying boards. The styles of the brands were basically similar, and the selling styles of those brands were good. Then you did the mentality that I did all of you, which would be eliminated by the masses and eliminated by the market. After all, it is no longer the good time that you bought and bought me.

Similar products make people tired of serious aesthetics and have no interest.