Garment Company'S "Gorgeous Turn" On The Internet Road?

With China's economy entering a new normal, people's consumption concept maturing and cross-border electricity providers developing rapidly, China's clothing market has accelerated the upgrading of consumption and structural pformation, and the influence brought by it has increased the consumption power of the market.

The garment industry will no longer be a pure traditional manufacturing industry. Under the interaction of various factors, the garment industry changes and the market structure adjustment presents a certain degree of complexity. Therefore, garment enterprises need to find their new location in the changing market.

The clothing electric power city network is a kind of exploration that the clothing enterprise and the Internet merge, is the pformation "Internet +" the mode entrance.

The electricity supplier is not a "shock" to the offline entities, but a new attempt by the traditional enterprises.

There will be more possibilities for cooperation in the future. The integration of online and offline businesses is an inevitable trend. This will also become a choice for more Internet companies.

From the apparel consumer goods industry,

It's a technological change that can be accelerated.

Promote.

The clothing electric power network thinks that "Internet +" provides an opportunity for traditional enterprises to pform and widen the market, so that the sales channels and sales methods of traditional enterprises can be more extensive. At the same time, "Internet plus traditional industries" can promote the garment industry to further open up barriers between the upstream and downstream industry chains, between manufacturers and consumers, and to realize the development of industrial clusters and hugs, thus forming a close combination of the garment industry and the trend of the trend.

The development of Internet technology has changed people's shopping habits. Online shopping has become an important shopping channel for Internet users. Therefore, clothing enterprises must inevitably establish their own online shopping platform.

The platform of clothing electric mall is using the Internet technology to get through the online and offline marketing system, and seamlessly link the clothing electric mall network with offline stores, and establish a unified information management system, so as to realize the simultaneous sale of the same line and the same price on the same line, so that the Internet can add value to the entity marketing.

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After the reform and opening up, the coastal areas first came into contact with the world economy. A group of people who invested in the sea business and investment began to see new things abroad. They took the style and culture of foreign countries back to China. First, they started from Guangzhou and Shenzhen. They copied foreign models, made them into clothes and sold them to the mainland, and then started to follow suit. You did what I did, and the Chinese people were all in trouble. They made a lot of work together. In such a situation, China's clothing industry was developing rapidly with the development of chicken blood. Various kinds of Brand Company began to emerge in China, producing all kinds of brand clothing, and rapidly pushing the market to saturation. The existing brand owners are coming from the most brilliant period of China's garment industry.

For example, a street opened a clothing store. No one had seen anything in the shop before. Everyone was rushing to buy it. Then someone saw it making money, so they began to emerge second, third, and finally, the whole street was selling clothes. When the whole street was a clothing store, the market was saturated and oversupplied.

Before the reform and opening up, hundreds of millions of Chinese people's wardrobe, green, blue, black, gray and other colors of clothing occupied the absolute "dominance", we wear the same.

At that time, Westerners even used the tone of sarcasm to describe Chinese people dressed in different ages as "ants".

But with the advent of reform and opening up, people's dressing psychology gradually changed from mass to personalization. Especially after the rise of the Internet and the popularity of computers, people's cognition of external information evolved from a single TV and newspaper into a diversified channel, and the scope of vision became wider and the aesthetics gradually improved. The Chinese clothing industry initially failed to keep up with the public aesthetic changes in the way of buying plates and copying boards. The styles of the brands were basically similar, and the selling styles of those brands were good. Then you did the mentality that I did all of you, which would be eliminated by the masses and eliminated by the market. After all, it is no longer the good time that you bought and bought me.

Similar products make people tired of serious aesthetics and have no interest.

With the rise of the electricity supplier industry, to a certain extent, reduce the volume of physical stores, and because of the initial electricity business is not standardized, all kinds of fake fake prices are low, the traditional entity management has had a great impact.

However, the Internet business will eventually become an economic form and can not completely replace physical stores.

Nowadays, shopping is not the main purpose of shopping. This is a way of leisure. Whether it is a physical shop or a shop, the consumer group is still dominated by women, and girls go shopping for a few. They are all 35 friends who go shopping while chatting. When they are tired, they go to have tea and have a meal. Shopping has changed from a single purpose of shopping to a social way.

From the changes in the layout of shopping malls, we can see that before the shopping malls are selling things, we can't wait to put the toilets on the counter. But now the shopping malls are comprehensive, entertainment and consumption integration, these are all online stores can not be replaced.