Jumei.Com Comprehensive Pformation Cross-Border E-Commerce Can Make The Star Avenue?

From the perspective of marketing approach in the past six months, entertainment is the current choice.

Chen Ou constantly participated in various variety shows, and raised personal brand and activity in micro-blog. He also opened video and Internet red columns on his website, and even made television dramas.

Chen Ou is so frequently interacting with fashion and entertainment circles in order to attract more people, especially young women, to create more topics, so as to attract more new customers to the website.

Chen Ou's "self endorsement" has been tested frequently before. Perhaps this is why he wants to build poly American into an "electric fashion entertainment media" temperament.

It is not always guaranteed that a genuine product will win.

How to win in the fierce competition of cross-border electricity providers is also a problem.

Jumei.com is not only going to be forced by Ali international, Jingdong to buy the world, and Amazon to buy such comprehensive e-commerce platform, but also faces competition with vip.com, foreign terminals, honey bud, mogujie.com and other vertical cross-border electricity providers.

To Ali international and Jingdong global purchase, the two major electricity supplier flow platforms can be said to be fierce in 2015, covering all categories including maternal and infant products, beauty care, food health care, clothing shoes and boots, gift bags, home appliances and so on, opening all the regional characteristic museums of all cross-border shopping countries and regions in China, as well as the global flagship store of big brands.

The difference is that Ali international platform, the introduction of overseas brands and commodities, Jingdong global purchase of both platforms and self-employed, but also joint eBay, on-line eBay overseas select channel.

Of course, vertical cross border electricity providers have their own models based on platforms.

In short, jumei.com wants to make a difference in the cross-border electricity business. In addition to its deep ploughing supply chain overseas, it should also identify its own development path of differentiation and uniqueness. For example, the main trend is to protect Korea and Japan. After all, the trend culture in these two countries is still very popular in China, and in December 20th this year,

This means that Korean goods will gradually achieve zero tariff entry into China, that is to do the most solid, increase the stickiness of new customers and repeat customers, so as to form positive interaction with merchants and consumers, and consolidate the foundation of this market.

Speaking of the future development of cross-border electricity providers, jumei.com told reporters that after the cosmetics category, the United States will continue to develop mother and baby, light luxury goods.

"We are ready to pform from a single cosmetic category to the first of China's cross-border electricity providers."

This "first" brings the following questions to journalists: is it necessary for us to gradually pform into the whole category in cross border goods? If it is not for covering the whole category, how can we surpass the comprehensive cross-border electricity supplier of the big platform as "the first"? If it is really the whole category, how can the United States guarantee its own distinctive characteristics? This seems to be a contradiction.

And, you know, in today's domestic cross border electricity supplier competition is so fierce environment, is to do vertical or cover the whole category, is more stable or faster, each option is not easy.

The other thing is jumei.com.

How to develop products in business, how to create a good balance between standard and non-standard products, explosive products and non explosive products.

Just imagine, when all cross-border e-commerce platforms sell the same explosive products, where will consumers choose to buy? It's more likely to be a big platform like Tmall international and Jingdong. What's the advantage of jumei.com? Moreover, the standard and explosive products are actually low commodity margins.

according to

Liu Huipu, senior vice president, said that the Korean makeup products imported from the poly platform are mainly well-known brands, and will work hard on more high-end products and explosive products in the future.

According to co-founder Dai Yu Shen, for example, on the Korean cosmetics products, some of the products authorized by jumei.com are not familiar with Chinese domestic consumers but are of good quality.

Therefore, how to promote in a better way, how to make good use of the accumulated user data, and how to do well with the brand in product development and selection, and how to do well the marketing of these commodities, so that consumers can accept and approve, is really a big problem to test jumei.com.