In 2015, Europeans Bought Christmas Gifts Online For 2 Billion 800 Million Euros.

It is understood that in this year's year-end shopping season, the proportion of cross border shopping in Holland reached 15.2% (trading volume of 244 million euros), almost twice that of its neighbouring Belgian (8%) or Germany (7.8%).

The most rapid development was Italy and Spain, which increased by 48.3% and 56.5% respectively compared with last year.

About 5.1% of European online shopping gifts this year come from foreign websites.

European Christmas shoppers spend more than 2 billion 800 million euros on foreign websites.

Last year's year-end shopping season.

Trading volume on foreign websites amounted to 2 billion 200 million euros.

This means that the amount spent this year increased by 27% compared with last year.

This data is derived from a survey conducted by RetailMeNot and Centre for Retail Research.

Europeans prefer cross-country purchases to Americans.

Europeans are more accustomed than Americans.

。

But it is not surprising that there are many European countries, some of which are not very mature, and 2.4% of Christmas gifts are purchased from overseas online stores.

In Canada, the proportion of cross-border shopping is 7.8%, because many Canadians like to buy goods from American websites.

In Europe, it seems that the Dutch are keen on cross-border shopping.

In this year's year-end shopping season, the proportion of cross-border shopping in Holland reached 15.2% (trading volume of 244 million euros), almost twice that of its neighbouring Belgian (8%) or Germany (7.8%).

Italy and Spain: cross-border shopping is developing rapidly this year.

The most rapid development of pnational online shopping is

Spain and Spain increased by 48.3% and 56.5% respectively compared with last year.

This is not to say that consumers in these two countries spend a lot of money on foreign websites: their cross border shopping is still very low, Italy is 4.6%, Spain is 3.7%.

"The European market is slowly becoming a unified market," said Iwan Mouton, ActiePagina.nl's franchise manager at RetailMeNot Holland branch.

Shoppers focus on those online shops that provide the best service, goods or prices, regardless of whether they are domestic or foreign.

They also know how to find better online stores than before.

Local retailers must understand that they have to compete with foreign stores, and they can also attract a lot of foreign consumers if they can meet the requirements and needs of foreign consumers. "