The Potential Of Online Shopping In Garment Industry Can Be Expected.

What is the O2O of the clothing industry? Is it just the traditional enterprises going online, and online sellers opening a store? Obviously not so simple! O2O has no standard answers in pition, but for clothing brands, the general direction is to turn the high cost stores into advantages, and improve the user to store consumption frequency, conversion rate and customer price by using the interactive advantages of mobile devices.

At present, the industry's consistent view is that mobile is the tool, retail is the essence, and the combination of the two is the future of the clothing brand.

If we want to get through and really realize o2o, we think we need to do well in four aspects of infrastructure projects, including the opening of commodities, the opening of stores, the opening of membership system and the distribution of interests.

The cooperation between box payment and Yum software is to help Baisheng help the enterprises to complete the three tasks of retail contact layout, multi-level channel structure pformation, resource integration and redistribution. Under the three management systems, we can truly practice o2o and achieve new breakthroughs in enterprise development.

Forward looking Industry Research Institute released the "China Internet + clothing industry business model innovation and investment opportunities in-depth research report" shows that the status of apparel digital Retailing: mobile terminal driven digital retail evolution, although Chinese clothing business started late, but grew rapidly, online penetration in 2013 has surpassed the United States, ranking first in the world, and continued to climb to 15.6% in 2014, the apparel industry's online shopping market potential can be expected.

Mei Bang clothing raised 4 billion 200 million yuan of funds, of which 2 billion 500 million yuan will be used for the "intelligent manufacturing" industry supply chain platform construction, 1 billion 200 million yuan for O2O all channel platform construction, 500 million yuan for the construction of the Internet big data cloud platform center.

The United States said that the "Zhi Zhi" industrial supply chain platform will solve the contradiction between the individualization of garment industry, a small number of lots of orders and large-scale production of factories, and create an online trading platform for garment supply chain.

The establishment of flexible supply chain system.

At the same time, it relies on "

"The 4 innovation and upgrading of the production plant will enhance the production capacity of the small batch and multi batch orders of the whole platform and the customized production of C2M, so as to help the production clothing enterprises to pform into electric business.

The O2O all channel platform project and the Internet big data cloud platform will enable the company to provide customers with better personalized online and offline services, and also provide data basis for the development and design of new products in the future.

Industry segmentation

A new trend that cannot be avoided is the combination of online and offline.

For clothing brand dealers, physical shops and online channels are not the same or non black or white relationship.

How to integrate the mouse and the counter, how to build the O2O system project, establish a sales channel on the line, and how to integrate the retail value chain with all kinds of resources, and how to adapt to the business trend of the online and offline integration, is perhaps the key to the upgrading of garment enterprises.

By the end of 2015, mobile terminals will become the most important platform for China's online shopping market, which will facilitate the digital retailing of garment industry to be pformed from a multi-channel business to a deeper O2O cross channel and digital channel.

O2O is moving towards the whole channel, and the industry needs to be breakthroughs. At present, the apparel industry has broken the division and competition relationship between the past and offline channels, forming a good interaction between O2O channels, such as unified price, through payment links, electronic concessions, and so on, improving the consumer experience.

However, its essence is still considering selling goods from the perspective of brand or retailer, attracting customers with the core of "marketing activities", and sharing resources and complementing business between independent channels.