What Does Nike Need For An Appointment Gym?

We have introduced Nike's advanced fitness workshop 45Grand on Grand Street, which is open to women only. People who need reservations and only influential people and users who are very active in Nike+ community can receive invitations.

Gym.

Considering that this is not a flash shop,

What is paid is normal.

No difference in rent, decoration and labor costs.

But as mentioned above, there are few people who can enter the door.

What is this graph?

The answer may also be very simple: the so-called limited edition and VIP become entities, that's probably the case.

Why can't you have limited edition gym shoes?

At the beginning of its opening, Nike invited a lot of people in the industry to go in and use it, probably some of the red men in social media, and the important role in fashion media.

They will publish photos in the gym on the Internet (many people are drying out their lockers). Similarly, not long ago, Business Insider reporters have just been invited to visit and take many photos, even though 45Grand has been open for almost half a year.

More on the "personal customization", the coach tailor your exclusive fitness program, which does not require you to spend money - if you can get the qualification of access - Nike did not want to use this gym to make money, it is a tool to encourage customer loyalty.

In the article, she wrote, "there are not many people in the gym."

On the outside of the gym, it is clearly stated that "you can only make an appointment to take part in the fitness course".

The role of 45Grand is to be a gym, which may not be very precise.

In the interior structure, apart from the lounge and training area, the largest space has been given to the display of Nike's female product line, including clothing and footwear. To me, this may be more like a showroom, using actual fitness courses to experience the performance of new products.

In fact, in October of this year, Nike really put the preview of the 2016 spring and summer series into this space.

As a company with sports technology products, Nike's products contain a certain degree of technical patents in fabric and design, which requires professional testing - or, people need to feel and test.

This statement was confirmed in the words of Business Insider reporter, and it was reported.

The latter said that the fitness trainers in 45Grand were actually coaches on Nike's Training Club app, who worked in other elite Gymnasiums in New York city.

In the gym, there are no such devices as the treadmill and other facilities you can see in the gym. Most of them are small devices such as kettle and other strength training. But there are usually Nike paces in the store.