Li Ning Co Accelerates To The Internet Industry

In August of this year, the strategic pformation of "Internet + sports life experience" provider was put forward.

The company has accelerated to the Internet industry.

Li Ning Co and Jingdong signed a strategic cooperation agreement, Jingdong will provide products to the store's overall logistics solutions, and assess the existing system of Lining, and complete docking with Jingdong logistics, this step is seen as the front and support of Lining's O2O strategy.

"The traditional clothing industry, from production plants to warehouses, distribution channels, distributors channels, stores and consumers, is achieved through different logistics companies."

Lining, director of sales and marketing of Jingdong logistics open platform, introduced the cooperation between Jingdong and Mr. Lining, and will change the original supply chain layout. "The original warehouse in Beijing and Tianjin will be integrated into a Beijing Tianjin Hebei integrated warehouse. The distribution of all the above channels will be completed by Jingdong distribution through this comprehensive warehouse to achieve inventory opening."

After the two sides complete the docking of the logistics system and the inventory system, the stores can make quick restocking, which will improve the operation efficiency and reduce the stock pressure.

According to introduction, Jingdong logistics can achieve Lining's full store in Beijing and Tianjin next day.

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Industry, inventory linkage helps to achieve pparency, sharing and effective allocation of inventory information, and further reduce inventory risk and increase synergy effect.

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For example, after the optimization of inventory linkage management, the inventory of Direct stores has dropped by 37%.

According to Sha Li, vice president and chief information officer of urban beauty, generally speaking, if it is to build two warehouses without any linkage, the stocking volume will probably need to be magnified to 1.4 times. When there is no more linkage warehouses, the higher the inventory will be, the higher the inventory risk will be.

Li Ning Co has been beset by inventory in the past few years.

In the 2012 fiscal year, 2013 fiscal year and 2014 fiscal year, Li Ning Co lost about 1 billion 980 million yuan, 390 million yuan and 781 million yuan respectively. Huge inventory was the main reason for Lining's huge deficit in three years.

Lining, who is holding the company's handsome hand this year, is trying to open up the revival plan and pform the supply chain of traditional shoes and clothing enterprises by Internet.

Last year, its electricity business channel sales accounted for 5% of total revenue, and this goal will be raised to 25%-30% in 2015.