Anta Is Ready To Test The Water Nike Base Camp.

Anta, after winning the first place in the local brand market, has been steady in its old battalion Anta. Although it has always emphasized its foothold in the local market, it seems that it has recently had plans to open up overseas markets.

On the 20 th of this month, Anta officially launched the NBA's signature KT1, which was built by Clay Thompson, the star of the game.

Thompson just signed Anta in February this year. KT1 is just one of Anta's priceless signature sneakers, but it is the first time Anta has stepped into the Southeast Asia, Eastern Europe and the Middle East market through distributors.

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Now, with the success of the priceless strategy and the super star team with "Thompson, Garnett, Rondo, Parsons and Scola", Anta seems to have a bigger chance of snatching the big pie market in the US.

But calm down, our Boy Anta is very calm.

It can be seen from strength and priceless strategy.

This is also a very right attitude.

In order to achieve the goal of simultaneous sale on line and offline, Anta and the two major channel platforms DA and CHAM PSsport cooperate to sell KT1 products in the US area.

And the name of Champs sport is even louder. It is the world's largest online shop for professional sports goods online retailing Foot Locker, and has more than 550 stores.

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However, the Boy Anta's strategy of "strength and priceless" launched this time was very successful in snatching the market. KT1 continued the core of the strategy, the retail price of the domestic market was only 499 yuan, and the US market was 99 dollars.

We need to mention this strategy because of 2013.

Start the "priceless" basketball strategy, contract a series of NBA stars, and launch a series of star signed basketball shoes for only 399 yuan.

By 2014, when Anta became the official partner of NBA, its strategic pricing was adjusted to 499 yuan, or only one hundred yuan.

Compared with the signature shoes with thousands of dollars, the high cost performance of the priceless series has become the "national name sneakers". Even the limelight has covered the hongxingerke known as "woodlouse No.1" by the netizen Tucao. The sales volume of the priceless series is up to 1 million pairs in one year.

It is too early for Anta to occupy the North American market or compete in the North American market with its rivals.

Because PEAK and Lining first expand the market in the United States, and for Anta, which has not yet completed the brand internationalization, competitiveness is still unable to match these brands.

Therefore, Anta did not choose to set up a direct store to enter the US market. Instead, it worked with local network retailers to sell with the help of the partners' network and the physical store. It also seemed to reduce the risk and test the water in the US market.

For Anta, China with three hundred million sports fans is a more powerful market.

At the beginning of this year's performance conference, Ding Shizong also revealed that Anta is seeking to acquire a new international brand.

Brand internationalization is now the first thing Anta needs to do.

In any case, for Anta, after stabilizing in the local market, opening up overseas markets and internationalized brand image have become a top priority.

However, for China's local brands, Anta has also become a benchmark in the industry.

Next, we will wait and see how it develops.