• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Why Did Chanel Not Understand "One Shop Is Not Closed"?

    2015/12/26 21:45:00 42

    ChanelGuan GuanBrand Strategy

    Chanel's luxury brand Chanel has been worried recently, though they haven't seen any customs shops in mainland China, but they have been repeatedly reported by the media that they have closed 11 stores.

    Italy's luxury brand Prada's three quarterly report, which just released in December 15th, seems to confirm this view once again.

    In the 9 months ended October 31, 2015, Prada's Asia Pacific market sales volume was 846 million euros, 6.3% lower than the current exchange rate and 19.1% by fixed exchange rate.

    The drop in local consumption and the decline in the number of tourists from mainland China have had a significant impact on the region, especially in Hongkong and Macao.

    The Greater China region (mainland China and Hongkong and Macao) contributed 536 million euros in net sales, but by 5.6% at current exchange rates and 20.9% by fixed exchange rates.

    Compared with the 46 new stores opened in the world in October 31, 2014, Prada closed 14 stores.

    Data show that most of the closed stores are located in China.

    In addition to price cuts, the store is another hot word for luxury news this year.

    Just last month, Louis Weedon's news on the three shop in mainland China aroused heated debate.

    Against this background, it is easier to believe that "Chanel has closed 11 stores" instead of "one shop is not closed".

    The reason why Chanel has been able to escape this "closing shop boom" is, on the one hand, a small number of its own stores. Compared with Louis Weedon's 50 stores in mainland China, Chanel started from the first boutique store in Hang Lung Plaza in Shanghai in 2001. Up to now, the total number of 11 stores is not much.

    In addition, unlike Louis Weedon, Gucci and other brands belonging to the major luxury goods group, Chanel is still a Private Companies. Bruno Pavlovsky, President of Chanel global boutique, said in an interview that "we do not have commercial pressure to make profits."

    In September of this year, France

    Fashion brand

    Agn s B. held the "Far East Far West" graffiti art exhibition, celebrating the brand entering Hongkong 20th anniversary; Gucci's "No Longer/Not Yet (already / not yet)" art exhibition has just come to an end in Shanghai; Louis Weedon moved to London to hold an exhibition called "the", "Chanel," and "exhibition".

    The process of highlighting the production process is brand hosting.

    Art Exhibition

    One of the main purposes is that art can also bring luxurious images to the brand.

    Liu Xinqi analysis said.

    After watching these exhibitions, you may be instilled into the message that luxury is expensive because it is not an ordinary consumer product, but a work of art.

    In October 12, 2015, Chanel unveiled in London's Saqi gallery.

    Mademoiselle Priv e

    Exhibition

    In addition to clothing and luggage, Chanel is the most competitive beauty and skin care business, which accounts for about 55% of Chanel's business.

    Liu Xinqi, a luxury analyst at immint, said Chanel's French label also made it a unique image in the eyes of consumers, that is, the eternal classic fashion.

    When people talk about Chanel, they think of 2.55 handbags, N, 5 perfume and other classic products.

    In the case of sluggish consumption, this is also the reason why the major luxury brands are now experiencing a "art meet fashion" exhibition trend, which reflects their cultural heritage and traditional classic workmanship to maintain customer loyalty.


    • Related reading

    Liu Qiangdong: GDP Slowdown Is A Good Opportunity For Brand Rise.

    Local businessmen
    |
    2015/12/26 9:19:00
    45

    Traditional Department Stores Add Children'S District Pformation And Upgrading To Welcome "Second Child"

    Local businessmen
    |
    2015/12/24 21:00:00
    32

    Shopping Malls Are Entering The Dream Christmas Season, The Mall Opens The Christmas Carnival Week Ahead Of Schedule.

    Local businessmen
    |
    2015/12/22 22:30:00
    31

    Looking Back At The Xiamen Department Store In 2015, It Was Cold.

    Local businessmen
    |
    2015/12/22 22:15:00
    46

    Ding Lei Always Insists On The Craftsman Spirit.

    Local businessmen
    |
    2015/12/21 21:52:00
    30
    Read the next article

    2016 International Underwear Supermodel Draft Convention Held In Zhengzhou

    SIUF tens of millions of billions of dollars to build the world's first supermodel election. Zhengzhou will win. Next time, let's take a look at the detailed information together with Xiaobian.

    主站蜘蛛池模板: 日日噜噜夜夜狠狠va视频| 天堂亚洲国产日韩在线看| xxxxx性欧美| 成人片黄网站色大片免费| 一个人hd高清在线观看| 高潮毛片无遮挡高清免费| 果冻传媒李琼母亲| 久久青草免费91观看| 欧美野性肉体狂欢大派对| 亚洲综合综合在线| 精品人妻少妇一区二区三区在线| 免费无遮挡无码视频在线观看 | 老熟妇仑乱视频一区二区| 又黄又爽又色又刺激的视频| 男人扒开女人下面狂躁动漫版| 亚洲熟妇av一区二区三区下载| 欧美一级做一a做片性视频| 久久无码人妻一区二区三区| 成人精品一区二区电影| jlzzjlzz亚洲乱熟在线播放| 好爽好深好猛好舒服视频上| 99久久国产宗和精品1上映| 国产精品福利久久香蕉中文| 黑人巨鞭大战洋妞| 国产av夜夜欢一区二区三区| 男人扒开女人腿使劲桶动态图 | 亚洲av日韩综合一区久热| 欧美性色黄在线视| 久久精品中文騷妇女内射| 成年性生交大片免费看| XX性欧美肥妇精品久久久久久| 国产精品成人99一区无码| 野花社区视频在线观看| 公啊灬啊灬啊灬快灬深用| 欧美色图亚洲自拍| 久久精品中文字幕一区| 少妇无码太爽了不卡视频在线看| 一本大道香蕉大vr在线吗视频| 国模吧一区二区| 麻豆国内精品欧美在线| 午夜成人免费视频|