Chevignon Read Old Love? Re Launch Its Traditional Jeans Brand Conquest

Chevignon's brand includes Conquest.

The brand launched a cowboy costume Series in the 90s of last century.

Then it was frozen to date.

The company is now preparing to re launch the stage, and will launch a new product this winter.

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But for the time being, it is still only a sub card form.

Conquest will launch a complete spring next spring.

Series, as part of Chevignon's overall product.

In particular, this series will also launch a perfume with the same name, which is specially designed by Bogart group, a brand licensed perfume operator.

Bogart group has been a partner of Chevignon since the 90s of last century.

The matching perfume also hopes to cater for this feature, which is "breathtaking and refreshing. The keynote is the masculine smell full of woody fragrance".

The bottle body shows mechanical and musical elements.

Nicolas Dewitte Dewitte, deputy general manager of Bogart group, said that the cooperation between Chevignon and Bogart group currently includes 7 perfumes, with sales of 150 thousand bottles, of which 15% comes from the French market.

The total annual turnover of these fragrances in recent ten years is about 10 million euros.

The series and the same name perfume will be sold at the same time in France and abroad, especially in Columbia and China with a high market share in Chevignon.

Chevignon launched Conquest to target younger consumers than existing Chevignon consumers, about 25 to 35 years of age.

Chevignon President Eric Venel said, "the average age of our customers is 36 years old, but three years ago it was 39 years old.

The average age of the consumers is relatively young, only 30 years old.

He stressed that goals are not aimed at teenagers.

Chevignon's positioning for Conquest is tailored for "midnight cowboy, young family, city city, free family". Its products are mainly urban leisure style and authentic material (cotton wool, Dan Ning hair, leather, fine leather, etc.).

Like all Chevignon products, Conquest brand is also fully responsible for Yoann Le Creurer, the company's artistic director.