Dior Dior Continues To Stir Up The Asian Market.

Fashion brand Christian Dior new flagship store opened in China World Trade Center mall, Beijing in December 21, 2015.

The flagship store is the two floor. It is the largest female dress flagship store in mainland China, and the third women's boutique in Beijing.

In terms of retail sales, the real exchange rate and constant exchange rate increased by 15% and 7% respectively, which has slowed down compared with the three and fourth quarter growth rates in the last fiscal year.

The real exchange rate increased by 25% in the last three years and 11% in the fourth quarter.

With the addition of new stores, Dior has closed more than 30 unprofitable stores since 2010, and now there are 195 direct outlets worldwide.

According to the introduction, Dior China's largest women's clothing store has set up women's clothing, cocktail party dress, evening dress, leather goods, accessories, shoes, jewelry and watches.

The shop is designed by Peter Marino, a well-known architect, and has inherited the consistent style of Dior's Avenue Montaigne main store in Paris. It is a perfect combination of French elegance and architectural art.

China's luxury goods market has slowed down. Dior CEO Sidney Toledano emphasizes that diversification is the key to meet the needs of Asian customers. This does not mean opening more new stores, but it needs to expand the original stores and provide better services to customers, which is essential to enhance sales and service quality.

In order to seize more high-end handbags and jewelry market in China, Dior opened its flagship store to launch four limited edition handbags, including polychromatic Python skin Lady Dior handbags, multicolored Python skin Diorama handbags, silver calfskin Lady Dior handbags, and silver lizard skin Diorama handbags.

In addition, Dior Dior has also launched premium jewelry and wrist watch special edition works, including Dior high jewelry Rose des Vents series necklace, bracelet and Dior VIII Grand Bal series advanced watch, 38mm Pink Opal.

Some people in the industry said to fashion headlines that with the opening of Dior's largest women's clothing store in China, Dior has completed its market layout, including China, Korea and Japan, comparing the trend of other luxury brands' performance slump or closing shop. The intention of Dior is obviously to win the most important Asian market.

In June this year, Dior opened its first place in Korea.

This is also Asia's largest flagship store.

The store is located in the Seoul luxury shopping mall, the six floor.

In order to cater for the local market, Dior's first "Esprit Dior" exhibition opened in the East Gate Design Square.

"Esprit Dior" is one of the three major international activities of the brand, showing the most primitive Dior design and the cooperation with Korean local designers.

Dior has paid unprecedented attention to the Korean market. Members of the group attending the preview include LVMH Group Chairman Bernard Arnault and Dior CEO Sidney Toledano.

The rise of Korean culture has also illuminated the fashion of Asia and even the whole world.

In May, the Chanel2016 early spring holiday series was released in Seoul. South Korea's luxury, beauty and fashion market is booming, attracting many luxury brand giants to invest in the development market. However, some people also pointed out that the intention of the luxury brand giants to attack the Korean market is also the tourism market of Chinese consumers. According to the latest data, South Korea has become one of the most popular tourist attractions for Chinese consumers.

The Korean market is growing and is becoming more and more important for luxury brands, Dior CEO

"It is more than 30 years ago that I first came here.

At that time, the luxury market was very small.

Most Koreans work in the construction, engineering and textile industries.

They have achieved great success.

Today, the market is developing rapidly.

We believe that there will be more potential space in the future, which is why we decided to set up an independent store here. "

Bain's 2014 global luxury report revealed that the Korean luxury market has reached 8 billion 300 million euros, and the annual growth rate in Asia is only third after China.

Dior CEO Sidney Toledano also said in an interview with the media that Dior would pay more and more attention to the Chinese market, but admitted that the consumption of luxury goods in China is slowing down.

"We will continue to expand the Chinese market.

We will create the same service level, VIP room and more display space for clothing and shoes in China.

We will adopt the same strategy in China.

At the same time, we will expand on the basis of existing stores. We expect that the store area will grow at least 50% or even two times.

in addition

Sales in the Japanese market are also very strong.

In December of last year, the "Esprit Dior" early autumn series was released in Japan for 160 thousand visitors.

Data have revealed that since the show, the brand has had a strong and positive response in Japan.

At that time, Dior CEO Sidney Toledano said that Dior was growing rapidly at the speed of two digits. Belgian fashion designer Raf Simons's design and sales were excellent, and Broolyn's tour series was successful everywhere.

Raf Simons is the hero of Dior's performance, leading the Dior brand to successfully pform, but Raf Simons has left now. The next art director of Dior is still unknown.

In November 2014, Dior reopened its flagship store in Tokyo's watch Road, and Dior was also one of the longest luxury brands in Japan.

According to Bain consulting, Japan's luxury market is very mature and stable. Although the growth rate of luxury goods market in Japan was only 2% in 2014, it is still the largest consumer luxury country in Asia.

Christian Dior Dior announced the first quarter financial report of the new fiscal year. Its revenue reached 471 million euros, or 553 million 400 thousand US dollars, with an increase of 12.9%.

Excluding the factors of exchange rate fluctuations, Christian Dior achieved an organic gain of 5% in the first quarter of September 30th.