Further Aggravation Of Garment Industry Differentiation

Since the beginning of this year, the clothing industry in China has faced very prominent difficulties, and even some enterprises have described it as "severe winter".

Indeed, we are now in the cycle of economic adjustment. Many contradictions and problems are intertwined and superimposed, and the difficulties are objective.

Chen Dapeng, executive vice president of China Apparel Association, believes that the industry is running under severe pressure, showing the characteristics of "overall stability, adjustment and pformation".

On the domestic market, Metersbonwe's clothing revenue declined for three consecutive years and was forced to close.

Lining closed 1200 stores in half a year, and Giordano, Bosteng, Semir, Li Lang, and so on were all suffering.

What about exports? Correspondents interviewed several large garment exporters in Shandong and Jiangsu respectively.

A person in charge of a company from Weifang, Shandong, said that the company mainly produces all kinds of garments made of cotton, hemp, chemical fiber and woolen fabrics. At present, the products are exported to the United States, Europe, Australia and other countries and regions.

"At present, the pressure of China's garment export enterprises is relatively large. On the one hand, the demand for clothing commodities in the international market has declined in recent years, and the purchasing power of the market has been weakening. On the other hand, the production cost and labor cost of our garment export enterprises have been rising constantly, and the business burden of the enterprises is very heavy."

The head of a garment export enterprise in Lianyungang, Jiangsu, said, "in recent years, the export profits of our enterprises are not high, especially the export orders for high-end clothing products are becoming less and less.

In order to improve the export profitability of enterprises, we try to increase the production of mid-range clothing products, reduce the number of high-end clothing products, and hope to meet the procurement needs of the international market.

"This year we have

Group buying business is indeed declining.

Zhang Zhonghua, assistant president of the Shandong Ya Ya group, told the reporter, "however, in the past one or two years, we have been making efforts to layout the outdoor market of our happy map brand. In addition to the traditional department store channels, we have set up a special electronic commerce team, and have cooperated with the Winter Olympic Games and outdoor related projects to expand the development space of the brand. The development concept of our brand is actually, when we are in a low ebb, we must learn to plan our layout."

Wu Jianhua, chairman of Wujiang Dingsheng silk company, is also feeling the same feeling. As an exclusive supplier of 2014APEC song brocade fabrics, Dingsheng silk has attracted widespread social attention over the past year, and its song and Jin bags and clothing customization business has also been greatly damaged. "When the industry is in recession, everyone's life will not be better, but what we should do is build confidence, look for opportunities and find more innovations and breakthroughs. Only in this way can we make further progress."

This year 1~9 months, excluding sales factor

Except for other factors, other economic indicators have maintained a relatively stable growth. Domestic retail sales of clothing products above the quota have increased by 9.7% compared with the same period last year, and the output of enterprises has increased by 0.81% over the same period last year.

On the other hand, since the beginning of this year, the growth rate of the industry has slowed down significantly, the export volume and the volume of exports have decreased by 13.31% and 12.78% respectively, and the growth rate of the retail sales of clothing products above the domestic quota has dropped by 0.9%, and the growth rate of the enterprise's production has been reduced by 1.84%.

At the same time, the differentiation of industries has intensified, and the pressure of survival of SMEs has increased.

In terms of operation quality, 1~9 months in 2015,

The same period increased by 0.08%, and the cost profit margin increased by 0.08% over the same period last year.

The turnover rate of finished products, accounts receivable turnover and current assets turnover increased by 0.31%, 0.07% and 0.01%.

A series of main profit indicators are maintaining stability or a slight increase, which shows that the adjustment of industry pformation has never stopped.

Chen Dapeng believes that this is because the clothing industry is a basic consumer goods industry, is a highly market-oriented industry, the more difficult it is, the greater the pace and intensity of adjustment, innovation, pformation and pformation, the greater the efforts of the entire industry and enterprises.

"I think that the differentiation of industries and the improvement of the operation quality are actually a group of enterprises that welcome change, active adjustment, technological progress and vitality, and lead the industry to move towards new directions. This is the mainstream trend of the industry development.

Despite such difficulties, the mainstream is adjusting the reform, moving forward and moving forward. "