Nike Has Exceeded Expectations For 14 Consecutive Quarters.

Driven by good results, Nike's stock rose 3.15% after its earnings announcement.

This is the Nike company's 14 consecutive quarter's expected performance.

Among them, footwear business revenue increased by 13%.

During the period, double-digit growth was recorded in all regions. In one important region, sales in China increased by 34%.

By the end of November 30th, Nike's revenue in the second quarter increased by 4.1% to 7 billion 690 million US dollars. Under the constant exchange rate, total revenue increased by 12%, while Nike brand income increased 13% to 7 billion 300 million US dollars, which partly offset the decline of Converse 5%.

It is noteworthy that Nike company

The momentum of development is swift and violent. The total revenue of the Nike.com e-commerce platform has skyrocketed by 50%. The company expects that the electricity supplier platform will generate a profit of 7 billion US dollars by 2020.

Management points out that the company has focused on designing and launching some new products for next year's Olympic Games and other high profit activities.

CEO Mark Parker of Nike said: "our full offensive nature.

Let us be flexible and close to consumers in the market, and we are confident that we can seize opportunities in the market.

The Chinese market and the Western European market have been pformed by us, and the business speed is also accelerating. For example, the women sports market and the Jordan brand series, our business scope is second to none, and our company has the ability to expand the whole market.

The company recently repurchased 5 million 600 thousand shares worth $652 million, according to the company. Once the buyback plan is started, the company plans second four year plans to repurchase 12 billion US dollars.

Repurchase is a sign of the company's ability and confidence. Nike can also repay shareholders in the form of repurchase shares, and repurchase shares is the most effective way for Nike.

The company is still a leader in sports business. Its sales volume reached 30 billion 600 million US dollars last year. However, as more and more brands join the sports market competition market share, for example, in recent years, the new sports brand Under Armour also received $3 billion 80 million in sales last year. Nike is also facing more and more pressure. In order to enable long-term service to the company's performance CEO Mark Parker can continue to stay in the next 5 years, Nike company gives Mark Parker more than 10 times the previous year's reward.

The company revealed that the future Nike brand footwear and clothing orders continued to grow, and from this month until next April, the delivery of goods increased 15% over the same period last year.

Nike plans to make better use of its digital activities to accelerate the development of companies from design, product creation to manufacturing and processing.

The company has launched a new facility called the advanced product creation center, which will bring together its most advanced manufacturing and design capabilities.

Because of its huge revenue target, Nike's share price has continued to rise this year, and its market value has exceeded $100 billion, and its stock price has risen 35% since the beginning of this year.