Pregnant Baby Business Project Rainbow Valley March 2017 Grand Opening

The first country in Xi'an

Rainbow Valley is a new attempt of thematic operation of commercial real estate, trying to get out of the differentiated development path in the fierce competition of commercial real estate.

At present, the 8 main shops of the rainbow are the children's Theatre, children's Park, mama fair, children's wear department store, morning Education Center, parent child library, food court and boutique supermarket.

Some of the main shops are not only used for investment, but also directly involved in business management.

And resource-based baby industry platform.

Lin Xin, general manager of Jung group Xi'an company, said the Rainbow Valley project is the first comprehensive project in China. The project is the first exploration of the pregnancy and baby industry in Xi'an after the founding of the Jung group. Its goal is to meet the needs of 1 million pregnant and infant products and services, and is expected to open in March 2017.

According to ruyd's data, as of 2015, our country

The volume is 9 million 292 thousand square meters, while the 2016-2017 years to be listed is 450.4 square meters.

On the one hand is the blowout on the commercial real estate volume, on the other hand, it is the dilemma of commercial real estate homogenization.

In particular, from last year to this year, the large-scale closure of department stores indicates that the commercial property with a lack of individuality has been abandoned by the market.

Although the new shopping center has greater flexibility in its configuration, with the cinema, KTV, food city becoming standard, the new homogenization crisis is beginning to loom.

While the homogenization crisis is highlighting, developers are gradually exploring the theme of commercial real estate, such as cross-border pension, tourism real estate and other fields. With the baby and children as the breakthrough point, further mining children's education, children's medical and other children's theme business center has gradually attracted the eyes of developers.

According to the information of the National Bureau of statistics, the population below 14 years old is over 220 million people. In recent years, with the full liberalization of the national second child policy and the promotion of children's population growth, children's business has gradually become a popular magnet for shopping centers.

The children's format has become the core driver to drive household consumption. Shopping centers have used siphon effect to layout children centered "1+2", and even "1+4" mode of household consumption. The proportion of children in shopping centers has increased significantly.

For the first time to create the first commercial project in China.

Lin Yichao, director of investment in Rainbow Valley project, told reporters that at first, the idea of pregnant baby's theme came from the medical real estate. In addition, the analysis of the Rainbow Valley project was next to the northwest women's and children's hospital. So the final decision was placed in the business center of the pregnancy baby business, which could form a synergy with the hospital, and the future goal was to meet the needs of the 1 million population of pregnant and infant products and services.

It is reported that the Rainbow Valley project relies on the northwest women's and children's Hospital, Qujiang QCIC and Health Industry Park, covering an area of 30422 square meters, with an overall volume of 122 thousand square meters, and a total of 6 commercial forms, including the theme shopping center for pregnant babies, the high-end confinement center, the The Inn Boutique, the industrial office LOFT, the commercial pedestrian street and the boutique apartment.

In planning the format of the project, Zheng Rong not only considered the traditional formats of children's retail, children's amusement and children's matching, but also considered the coffee desserts, libraries, restaurants and boutique supermarkets for parents.

In addition to horizontally linking up the format, it also longitudinally explores the depth of the format, such as the paternity interaction format and the correlation between various formats and brands.

Related links:

Planning 2000 square meters of LOFT as a support platform for pregnant and infant business, providing free innovation to entrepreneurs in the baby industry, planning a 1200 square meter mother market, creating a new era mother's creative life block, providing a platform for the exchange of second-hand products, a mother salon, a mother's entrepreneurial display base; in addition, planning 500 square meters of shops, providing free classrooms and venues for businesses to use, improving the effectiveness of businesses while increasing the stickiness and loyalty of businesses and consumers; in addition, the mother business school program will be launched, not only to provide free venues for mothers to start their own businesses, but also to provide knowledge platform to help mothers know how to start their own business. It is understood that Rainbow Valley

Zheng Rong Rainbow Valley can be both the builders and the biggest businesses of the baby industry platform.

In the complex area of 92 thousand square meters of commercial area, self-sustaining reached 51 thousand square meters, holding a proportion of 55%.

On this project, Jung group no longer simply plays the role of the collector, but has a common operating goal with the pregnant and baby merchants in the future.