Community Commerce Is Occupying The Consumer Market And Buying Clothes Is Convenient.

Hualian Ji Sheng, located in Dahua District of Shanghai, has been in business for 2 years. Now it wants to "change its face" to play the main role in playing the community business. This may be a phenomenon that the old business system has been forced to withdraw from the market.

And the entry of Yue Fang, community business as a representative of new business, is occupying the consumer market.

Reporters recently interviewed a number of interviews, and learned that more and more entities are now entering the bottleneck of being hit by the electricity supplier and being troubled by high cost. "How to pform" has become a pain problem in the industry. The pformation of the old commercial bodies into community commerce or other forms of pformation is the trend of the retail market, and the traditional retailers who are forced to go to the corner are trying to pform the "small and beautiful" community business.

The report on "community business survival" of Lai Fang International, a well-known British real estate consultancy, pointed out that with the development of China's new urbanization, it is estimated that 12 million to 14 million people will enter the city every year. It is estimated that the urbanization rate will reach 66% to 67% in 2030. China will form more than 20 thousand new communities, and community commerce has become a new development hotspot.

In this case, some old or vacant projects have been built into potential commercial communities.

"Even if the impact of the electricity supplier is bigger, the daily consumption at home is still needed, so it is difficult for the community business to be completely replaced by virtual shopping.

Therefore, our train of thought is to pform some suitable old business and business development into business in the community.

Our music workshop was founded in 2005. We have built many community business projects including "happy Rainbow House", "Le Wei Fang", "Le song Fang" and "Yue Fang Jin Ding" and so on. We will expand two new projects next year.

Cui Mingjun, the director general of the commercial Cci Capital Ltd of Shanghai Rui Shang Liancheng, told the reporter.

In the interview, our reporter learned that the operation of the China Alliance in Shanghai Dahua district was completed. The project has been taken off by Yue Fang and will be converted into

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Some projects that were originally vacant or not completed were also built into community businesses.

Davies, director of the China project and Development Consultant Department of the first Taiping, pointed out that the land resources in the central city of Shanghai are scarce. The old urban areas with backward infrastructure can no longer meet the needs of modern housing production and are difficult to agree with modern urban planning.

Based on this, operators need to see the opportunity for pformation of urban construction.

Community business is a major trend in planning proposals for the reconstruction of old commercial areas, old residential areas, industrial land pformation and urban villages.

"Family is the basic consumer of community commerce. In order to excavate more family consumption space, community business has already regarded children's format as an important part.

According to figures, 250 million of children under 14 years of age in China account for 25% of household income.

In 2013, the scale of children's consumption market was 400 billion yuan, and the two child new deal is expected to increase the population by 1 million 500 thousand to 2 million every year. Therefore, another important point of community commerce is to seize the children's market.

Such as children's care services, amusement facilities, education, children's photography and so on.

Sun Junan said.

In addition, many businessmen pointed out that since the "small and beautiful" means that the area of community commerce should not be too large, usually from more than 10 thousand square meters to 30 thousand square meters.

The per capita commercial area of the community shops is less than 0.6 square meters; the per capita commercial area of the neighborhood center is between 0.6 and 0.8 square meters; the commercial area of the multi-functional commercial community is 0.8 to 1.2 square meters.

Recently, the 189 commercial real estate project in Xikang Road, Shanghai was officially unveiled.

As CITIC Capital's commercial real estate masterpiece, Shanghai Xikang Road 189 lane has been topping last month and is expected to open in the fourth quarter of 2016.

CITIC Capital said that the 189 lane of Xikang Road in Shanghai will become a landmark shopping center that can fill the gaps in the regional business circle. This will add a new commercial scene to the Changshou Road Business District of Xikang Road, and promote the upgrading of the value of the whole region's commercial real estate.

According to the survey, in recent years, the housing prices in Changshou Road District of Xikang Road continue to rise and consumer potential is rising.

From 2006 to the first half of this year, the average price of commercial housing in Changshou Road District of Xikang Road was ten years higher than that in Shanghai.

However, the area has been short of suitable community business projects, catering and community services are hard to satisfy local residents.

So CITIC Capital aims at the opportunity to build up the above projects.

In addition, Pudong Jiali City, Jinqiao plate, Liangcheng plate and so on, have gradually released or expanded new community business projects.

Community commerce has such a bright future and has become an entity.

One of the strategies to deal with electricity providers.

This allows the industry to see the dawn, but how to do community business well?

"First of all, the elderly are the most self allocated people, so one of the key objects of community commerce is the elderly.

And most of the elderly do not choose online shopping, but prefer the consumption of real business.

This means that community commerce must focus on the elderly.

After 2015, the speed of China's aging has accelerated further. There is a public figure showing that by 2020, China's population over the age of 60 will reach 248 million. In 2030, the figure will exceed 300 million. In 2050, it will exceed 400 million, and the proportion of the total population will reach 30%.

Chen Liping, a professor at Capital University of Economics and Business, said that the elderly, as one of the main consumers of community commerce, must pay attention to and satisfy the functions of daily meals, basic medical treatment and rehabilitation to satisfy the needs of the elderly.

"We will notice that the middle-aged and old people love the square dance now. Therefore, we must set aside more areas for the square dance space, though it may lose the rent, but only in this way can we gather people in the community.

The product provided by community commerce is a combination of high-frequency household consumption, which accounts for more than 70% of the community business.

Convenient, fast, affordable and quality is the goal of community business.

Cui Mingjun told reporters.

Of course, it is not entirely without involvement in community business.

Cui Mingjun believes that from the industry point of view, there is no definition or benchmarking of community commerce.

In recent years, favored by many developers and investors, the current community business is still a reduced version of a large comprehensive commercial center, and has not really formed differences from large commercial centers from location, function, format, service and so on, and has established a unique business mode of "community commerce".

Laifang report pointed out that at present, affected by real estate development and land planning, community business has become the direction of pformation of many industries, showing a trend of excessive influx of businessmen. The stock market in Shanghai has increased by 24.9% annually, and the competition is more intense.