Business Complex "Big Bang": Hangzhou Outlets Face Saturation

In recent years, Hangzhou has ushered in the business complex "Big Bang" in tradition.

Under the background of weak growth, the sale of exclusive sales of orter is thriving. Many people have put chips into this format.

Almost overnight, the otter Les project "rushing headlong into the crowd", the industry once hot, in the next two years, Hangzhou otter Les will increase to 10.

However, a lot of ottars "only smells of staircase and does not come down," some projects are slow to start, some are unfinished, and some are not "dystocia" because of their investment.

In the current economic situation, many brands are slowing down.

More ole will compete for limited brand resources, and competition will be more intense.

"For a mid-range brand, only 7 stores can feed 1 ole shops.

On the other hand, in recent years, sales have been sluggish, and many brands have reduced their orders, so they can hardly tell whether there will be enough stocks to supply so many Oteri J in the future.

Insiders predict that in the next 5 to 10 years, there may be ordot shops or major reorganization. Only professional Oteri J enterprises can persist to the end.

China's department stores and shopping center single store sales ranking in 2014 showed that the sales volume of 150 key department stores and shopping centers in 2014 decreased by 3.1% compared with that in 2013.

Meanwhile,

The performance is very eye-catching.

In terms of Hangzhou's orter, the sales of the sand boat orlies increased by more than 40% over the same period last year. The performance of Oteri J in baebah Bailian has increased by 34.39% over the same period last year. The three stores in Hangzhou have also increased their performance, and the growth rate of Chengdong store has exceeded 20%.

In the absence of traditional retail growth, many people are targeting anti cyclical outlets.

But the seemingly thriving ole is not smooth sailing.

Data show that in 2013, there were more than 500 open or construction and planning projects in orter, which surpassed the birthplace of Oteri J in the United States.

However, in 2014, due to the fast pace of development and the survival of the fittest in the market, the orbits project in China, which was opened, built and planned, was reduced to about 400.

The "excess theory" keeps coming and going, but it still can't stop austles's horse race.

In the sand boat general manager Wang Hui, Oteri J is a very high risk.

It faces challenges in many other links such as site selection, investment promotion and operation.

Once the site is in question, it will be faced with the risk of being wasted.

The difficulty of attracting investment lies in the lack of investment ability of some outlets, which can not attract a large number of brands. Even if the international brands are recruited, there will be many problems such as styles and so on, resulting in their business performance is not satisfactory.