2016 Clothing Industry Three Big Conjectures: How Do You Choose?

Guess 1 pressure will continue?

For the past 2015, many enterprises used "severe winter" to describe it.

Indeed, in the face of the pformation and upgrading of the industry and the deep adjustment of the environment, it is not easy to leave the fast growing garment industry in the face of the internal and external consumer market environment in 2015.

Since the beginning of this year, the growth rate of the industry has slowed down considerably.

From January to September last year, the export volume and export volume of garment export decreased by 13.31% and 12.78% respectively, and the growth rate of retail sales of clothing products above domestic quota fell by 0.9%, and the growth of Enterprises above designated size decreased by 1.84%.

Continuing pressure, the future development of the garment industry will also show the following characteristics: the continued weak economic trend will make the export situation more severe; the pressure of RMB appreciation and the higher production cost will accelerate the pfer of international orders, and the small and micro OEM enterprises will face greater challenges of survival. The sluggish international market will lead more and more enterprises to focus on the domestic market. Through innovation, cater for the consumption demand, and seize domestic demand will become a new driving force for the development of the industry; the development of the industry will be further divided; the garment enterprises with superior industrial chain resources and strong innovation will continue to present a good development trend, and enterprises with insufficient creativity, low added value of products and weak comprehensive competitiveness will be eliminated by the market. Facing the development of the industry

In this regard, increasing investment in innovation, reconstructing core strengths and keeping abreast of the consumer market will become

In 2016, we should continue to focus on deep tillage.

It is also a good opportunity for the garment industry to adjust its structure, optimize the allocation of resources, focus on product innovation, and rebuild competitive advantages.

From this perspective, the current development pressure is a good thing for the sustainable development of the industry in the future.

The deteriorating ecological environment has enabled functional organs, social organizations and the public to pay more attention to environmental issues.

In order to solve environmental problems, the state has launched a series of policies to increase the management of green production.

At the same time, the state has been increasingly strict in the formulation and supervision of environmental standards. Many NGO organizations have also conducted various research and social activities to increase their attention to environmental protection issues. The corporate social responsibility report released by NEO has not been reduced in public and media.

At the same time, with the continuous improvement of consumers' environmental awareness, consumers are more inclined to choose social responsibility and environmental protection in recent years.

And products.

The changes of social environment and consumption market bring higher demands for production to enterprises, but also bring new opportunities to the development of enterprises.

With environmental protection becoming a global topic, whether an enterprise can truly practice social responsibility and green environmental protection has become its new competitiveness based on the market.

In the middle of last year, Fan Sijiang, director of Asia's regional security division of WAL-MART group, said that in addition to cost, quality and other assessment factors, it also gradually increased the social responsibility of cooperative enterprises in terms of safety production and green environmental protection.

Social responsibility has clearly become the next focus of competition in the apparel industry.

In terms of social responsibility construction, compared with Southeast Asia and other emerging processing areas, China's clothing industry has obvious advantages.

Relying on good industrial foundation, advanced production management level and high labor quality, local garment enterprises have obvious advantages in implementing social responsibility, and have achieved initial success.

In many industry circles, social responsibility is not only consistent with the market's future consumption requirements, but also the next competitive advantage of China.

Last year, the State Council announced

The national strategic plan requires the local manufacturing industry to reconstruct local manufacturing advantages and promote the upgrading of manufacturing industry through the optimization and integration of resources and the use of advanced technologies such as Internet +.

For the highly market-oriented apparel industry, it has already begun to cope with the changing business environment through "touches".

With the increasing popularity and continuous growth of online consumption in recent years, more and more garment enterprises are beginning to re examine the online channels, which have changed from simply digesting the stock through online channels to launching corresponding product lines for online consumer groups.

Now, the annual "double 11" online shopping festival has become an important period for many garment enterprises to pull the annual sales performance.

But Internet + is not a simple online shopping. How to use this new technology to help enterprises better close to the market and understand the consumption trend is the core issue of clothing enterprises.

In this regard, through online and offline channels of big data collection, customer structure analysis and product consumption survey, so that more and more enterprises begin to sort out and find their own product development and enterprise operation direction.

For example, the online brand high Brahman, through the in-depth analysis of its own customer data analysis, product design and development, and to achieve good sales performance.

In addition to the collection and arrangement of big data, the use of Internet + pformation and efficient management of enterprise production lines has also become an important direction for the garment industry to make 2025 improvements in China.

A lot of men's clothing enterprises are making efforts to customize their business, while upgrading the original production process, and constructing an efficient customization of industry 4.

For the general garment processing enterprises, in the face of the comprehensive cost and the added value of products, many enterprises also increase the introduction of Internet technology, create a fast response supply chain system, respond to customer needs in a timely manner, and enhance the competitive advantage of themselves in the market through product R & D capability and quality improvement.

Reshaping the manufacturing industry is not only an important strategic plan for China, but also for the developed countries such as Europe and the United States.

Facing the current internal and external market environment, using Internet + technology to promote the pformation and upgrading of manufacturing industry and the reconstruction of advantages will be the development direction for the future development of the industry.