Analysis Of 5 Innovation Directions And Trade Opportunities Of Textile And Garment Industry In 2016

"Bobury is building in Britain.

Factory "and" Amazon will surpass Messi to become the largest in the US.

Retailers, along with the hot news events in the international textile and garment industry, entered the 2016.

This rush may not be the same as a year ago.

At that time, we also tolerated small fluctuations in economic data, and the whole year.

The continuing setbacks in the trend and the sluggish demand in major international consumer markets confirm our previous concerns.

At the moment, it is particularly important to predict the trend of events and look forward to the trend of the industry.

Some people say that this is the age of foresight thinking, which decides life and death. Before the change, those clues should be foreseen by the "industry people", and the perfect solution and strategic planning should be made. The competitive advantage brought by it will make it a lucky dog to seize the opportunity of change.

This is not an exaggeration.

Because we foresee changes, we can deal with them calmly, foresee opportunities and make the best of the future; foresee crises and face challenges directly.

At the beginning of the new year, we foresee the innovation direction and trade opportunities of the industry, just to meet a better future.

Anticipate: the United States and Britain staged the return of the manufacturing industry to the grand opera.

Clue: the United States launched the "made in New York" program.

In November 2015, the mayor of New York, Bai Bai Hao, put forward the idea of "creative innovation" to activate the return of fashion manufacturing industry.

New York will spend $15 million to invite promising designers and manufacturers to create New York's local fashion.

The financial assistance comes from the "New York made" project investment, which aims to stimulate the enthusiasm of local enterprises in New York through economic incentive policies, and provide bright prospects for designers, so that the fashion industry can return to "New York manufacturing".

Trend review: whether it is "re industrialization" or "manufacturing industry return", the US government's initiatives to promote the development of manufacturing industry are essentially aimed at achieving the upgrading of manufacturing industry, thereby promoting job recovery and economic recovery.

Take New York as an example, the fashion industry is not only the most representative industry, but also an important economic pillar of New York.

Statistics show that the New York fashion week in the two quarter of the year generated a direct consumption of US $532 million, and its economic benefit was even higher than US $865 million.

This year, the New York government will increase its economic incentive policies to support local enterprises to expand their production businesses and attract more American enterprises to return to local production, so as to create labor opportunities and drive economic benefits.

But unlike in the past, factors such as high real estate prices, complex labor and capital problems, and limited production scale will still restrict the return of US manufacturing industry.

In fact, from the basic law of global "industrial pfer", the division and outsourcing of the global industrial chain of manufacturing industry is still an irreversible trend.

Perhaps the technological content and innovation capability of products are the most prominent core competitiveness of "made in the United States", and should also be the focus of industrial return.

Foresight: speed up global apparel retail channel fission

Clues: international luxury brands are "touching the net".

Tmall, who once left the electricity supplier, returned to Tmall in 2015. At the end of October 2015, Cartire online boutique opened. In November of the same year, Chanel officially opened its online sales business in the United States.

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Trend review: in 2015, due to the global economic downturn and high unemployment rate, poor performance became the main keynote of the luxury industry.

In the first three quarters of the 2015 earnings report, Gucci achieved a positive growth in the two quarter, and only benefited from the strength of China's regional sales and the depreciation of the euro. In the first quarter, Prada's sales in the Greater China region dropped 19% compared with the previous year after excluding currency factors.

In order to promote sales, some luxury brands launched a global price adjustment strategy, and opened up e-commerce sales channels to find new growth points.

Insiders pointed out that the premise of the online platform for luxury brands is the online and offline prices, but the price before the price adjustment of luxury brands is not an advantage in network sales.

Now, after the price adjustment, the difference between domestic and overseas products has been narrowed, which means that purchasing overseas and buying overseas luxury goods solely for overseas travel are no longer attractive.

In the background of further reducing the price gap between domestic and overseas luxury brands, more and more luxury brand "touches net" has become a matter of course.

In addition to doing vertical web sites, the mode of online ordering and brand store buying also provides more imagination for the integration of luxury brands and the Internet.

In the future, more luxury brands will be sold online and offline, and it is expected to create a mode of online shopping service.

Clue: Amazon will be the largest apparel retailer in the world.

Not long ago, Wall Street financial company CowenandCompany released forecast data that in 2017 Amazon will surpass Messi's department store to become the largest clothing retailer in the United States, and by 2018 it will become the second largest consumer goods retailer in the United States.

Trend review: rich brand resources, complete inventory, efficient logistics services, and continuous investment in technological innovation, such as online simulated try on services, are key to the success of online retailers represented by Amazon.

At present, traditional retail channels in the United States are suffering from the impact of online sales channels.

In the last weekend of November 2015, more than 102 million of Americans poured into big shops and sped up blood, but 103 million of Americans chose to use their phones and computers at home to shop freely, according to data from last year's Thanksgiving weekend survey conducted by NRF.

With the rapid development of digital technology, online shopping has been favored by more and more consumers.

It is conceivable that in the coming period, as more fashion brands cooperate with online retailers, the market share of traditional department stores and retail brands will be squeezed more strongly.

How to create marketing hotspots through smart creativity and design, and attract consumers to shop, will be a problem that they are eager to solve.

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Forecast: Russian textile import pattern rewriting

Clues: Russia's economic sanctions against Turkey

In late November 2015, Russian President Putin signed a presidential decree and imposed a series of punitive economic sanctions against Turkey.

This Law stipulates that all charter flights from Russia to Turkey are prohibited. Travel agencies will be notified of the fact that no group tour is allowed to Turkey. The import of unspecified Turkey goods is an offence. The economic activities of the Turkey enterprises and citizens in Turkey are suspended or restricted.

The delivery date of fabric products ordered by Russian clothing companies in Turkey is therefore delayed.

Trend review: Turkey is one of Russia's five largest trading partners. In 2014, the volume of trade between the two countries was US $31 billion. Besides food and agricultural products, Russia imported another large commodity category from Turkey.

At present, many Russian clothing and footwear retailers have worked with factories in Turkey.

Russian Bureau of statistics data show that in the first 9 months of 2015, Russian imports of textiles from Turkey amounted to about $514 million and footwear was about 480 billion dollars.

If Russia continues to impose restrictions on Turkey's textiles and clothing, Turkey is bound to lose a major market and its textile exports will shrink.

At present, Egyptian officials have stepped up consultations with the Russian government, hoping to strengthen trade with the textile industry in order to fill the Russian textile import market vacancies.

Foresight: China's trade in Australia and Korea will be better.

Clues: China and South Korea, China and Australia FTA implement the second tax reduction

In January 1st, China and South Korea and China Australia FTA carried out the second tax reduction.

After a certain period of pition, the majority of the goods under the two agreements will eventually achieve zero tariff.

As far as textile and clothing are concerned, after the end of the pitional period of tax reduction, China will reduce 96.2% of its original textiles and garments to zero tariff. South Korea will reduce 88.25% of its original textile products to zero tariff.

According to the China Australia FTA, China's textile and apparel products to Australia will be reduced to zero tariffs in the longest 9 years except for the cotton and wool sliver which are managed by tariff quotas.

Australia's textile and apparel products to China, except for some carpet products, all the rest of the textile products will be reduced to zero tariff. Most of the garments will be reduced to zero tariffs in 3 years. Only a few products can be reduced to zero tariffs in 5 years.

Trend review: the FTA between China, South Korea and China entered into force in December 20, 2015, and quite a few products were implemented tariff relief on that day.

Among them, China's export of textile and apparel products to Australia the largest tax reduction.

For export enterprises who want to open up the Australian market, their textile and clothing products have more price advantages in the local market after tax reduction.

In January 1st of this year, the second tax reduction was implemented in the Sino Australian free trade agreement. With the increase of tax reduction and the expansion of products benefited, Australia's willingness to cooperate with Chinese enterprises is expected to be strengthened.

At the same time, the Sino Korean FTA also implemented the second tax reduction in January 1st this year. Although China and South Korea have similar industrial structure, some garment enterprises in China still have strong demand for the chemical fiber fabrics made in South Korea, and the import volume of these enterprises will be further reduced after the tax reduction has increased.

Whether it is China's growth in clothing exports to Australia, or from Korea's imports of accessories to increase the share.

Under the promotion of the FTA, our textile and garment trade with Korea and Australia will be more closely related.

Foresight: "one belt and one road" leads to pnational layout

Clue: the strategy of "one belt and one road" has entered the stage of full promotion.

2015 is a very important year for foreign investment in textile industry.

Since the autumn of 2013, the major initiative of "one belt and one road" has been put forward in March 2015, marking the vision and action to promote the construction of the Silk Road Economic Belt and the maritime Silk Road in twenty-first Century.

The "one belt and one way" strategy, as a major political and economic decision made by the new generation of central collective leadership, is fully in line with the historical process of the pnational resetting of some of the textile and garment production capacity, and provides a good opportunity for enterprises to better carry out international layout.

Trend review: "one belt and one road" runs through the Asian and European continent, one is the active East Asian economic circle, the other is the developed European economic circle.

There are 65 countries, including China, which have two main economic belts across the world. There are 65 countries with a population of 4 billion 400 million and GDP21 trillion dollars, accounting for 63% and 29% of the world's total, respectively. The total trade volume accounts for only 1/4 of the world.

With the support of the Chinese government and the governments along the belt and road to overseas economic and trade cooperation parks and industrial parks, this will help textile enterprises to improve their landing efficiency and reduce investment costs, which will surely attract a number of enterprises who want to "go out".

It should be pointed out that "going global" and internationalization are means, not ends, which serve the enterprises to enhance their core competitiveness and profitability.

Although the "one belt and one way" strategy will largely improve the investment environment of the countries along the border, enterprises should rationally judge and choose the direction and pace of the international layout according to their actual situation and strategic objectives.