Looking Forward To 2016: The Home Textile Industry Will Be A Turning Point.

Wu Xiaobo said, "I have a great experience in China, and I can't buy a good one."

It's either fading or shredding, but you can get a nice towel in Japan for 30~40 yuan.

This is a big problem. We are not without money, not unwilling to pay for quality, but because the concept of good quality and low price has been formed for a long time in the manufacturing field.

With the rise of the middle class consumers in China, the logic of cheap and good manufacturing is broken.

From this perspective, I am Chinese.

There is great confidence in the pformation and upgrading.

Textile since 2015

Domestic consumption demand for domestic terminals is still showing signs of weakness. Consumption of major overseas developed economies is still in the doldrums. Cost side cotton prices and falling chemical fiber prices have formed a certain support for the industry's profits. The textile industry has been relatively stable in the case of improved cost side, and clothing industry has improved slightly, but it is still facing greater operational pressure due to the weakening of terminal demand.

In terms of finance, the income growth of textile industry continued to decline in 2015, the profit growth rate was basically flat, the profitability remained stable, and the debt burden decreased slightly. The garment industry's income and profit growth in 2015 showed a sharp decline, the inventory adjustment had been improved, and the financial burden had been reduced.

Looking forward to the demand in 2016, under the expected growth rate of household disposable income, the growth rate of domestic demand is still under a slight pressure, and the demand of foreign major consumer bodies is hardly improved.

The boost effect will improve external demand.

In terms of supply, the new capacity of the textile industry will be controllable in the future, and the growth rate of clothing investment will remain at a high level. However, the industry leading enterprises have already adjusted their inventory. The adjustment is expected to continue in the future. The overall supply and demand pattern of the textile and garment industry will not change substantially in 2015.

In terms of competition, the concentration of textile and garment industry is still very low. Fast fashion brands have intensified competition in the industry, and the competition among e-commerce channels has become increasingly fierce. The competitiveness of the industry's export competitiveness is still maintained, but there is a further downward pressure on market share due to the comparative advantage of Southeast Asian cost.

In terms of cost, cotton prices or rebounded in the main raw materials, but the price of chemical fiber will remain low. At the same time, the cost of clothing channels will remain high, and enterprises will still be in the stage of closing stores.

In terms of finance, the overall scale of the textile industry will continue to grow at a low speed, and the debt burden and debt repayment targets are expected to remain stable. The garment industry will still be in the adjustment period and its financial performance can hardly be substantially improved.

The era of mobile Internet is a new era of the king of users, the king of experience, the king of speed and the king of the platform.

Now, from the IT to the DT era, the application of big data is deepening and extensive. This is an era of subversion at any time.

Those who have created countless brilliant core competitiveness are becoming the shackles of enterprises, without change means death.

In the mobile Internet era, market competition will change from extensive competition to differential competition. Whether it is the service economy or the experience economy, it will enter the era and eventually evolve into the change of organizational mode.

In the past, we talked about scale. The future may be a small and beautiful era of differentiation. Every field may have small, beautiful and exquisite personalized companies, each of which has its own specific consumption community, which may change the final pattern of the industry.

According to the industry's understanding, the 2016 home textile industry will be a turning year.

First, the traditional way of relying on scale expansion has come to the ceiling. Next, we must rely on brand and quality, relying on product innovation and difference, in order to capture the trust of consumers.

The two is that the brand has changed from bed, towel, carpet to fabric and home textile. The barriers between products have gradually become blurred, and the competitiveness of all products of domestic textile products is stronger, and the integration ability of home textile brand enterprises is improved.

The three is the emergence of personalized home textile enterprises, which will adapt to the changing market demand, actively promote the integration of online and offline channels, and make the product quality and style conform to the new middle class and young people's preferences.

Four, the industry shuffle has reached the critical point. A small number of products with poor quality, single channel market, old equipment and poor post-processing will be eliminated.

The overcapacity of the cotton textile industry has become a common understanding. Going out of stock is also the top priority for deepening the reform of the textile and garment industry in the coming years. With the increase of the supply side reform, the small and medium enterprises that produce large and medium end products will not be able to survive. They will be faced with the cruelty of survival laws. Only by meeting the needs of the market, can the textile enterprises adjust their product structure and grasp the market direction and trend in time to survive in this new competition. 2015 is not easy, and 2016 is not easy.