Crazy Sea Outsourcing: Chinese Consumers Get The World.

With the rise of the middle class in China and the rising disposable income of Chinese consumers, the demand for luxury goods is increasing day by day, as well as the fact that Chinese consumers have the origin worship complex.

Preferences, as well as sensitivity to styles, prices and other factors, demand for overseas luxury goods purchases far exceeds that in China.

In 2015, Chinese consumers' luxury consumption reached $116 billion 800 million, an increase of 9% over the same period last year. The Chinese have bought about 46% of the world's luxury goods. The United States, France, Britain, Italy, Japan and Switzerland are all the main places of purchase for Chinese consumers, and Chinese consumers have bought the whole world.

Liu Xin, a post-90 girl, has been studying in France for three years. Besides reading, she goes to work in the clock Department of Paris's old Buddha's office every week to do Chinese shopping guide.

Lafayette department store is a famous luxury shopping center in France. It is almost a place for Chinese people to travel to France.

High domestic and foreign spreads make the Chinese market seriously "hang upside down". Chinese stores are reduced to billboards and display windows. This problem has been recognized by more and more luxury brands. The annual luxury price adjustment strategy, such as Chanel, Paris, Dior and many other brands, is quite similar to the same commodity, raising the retail price in Europe, without changing the retail price or retail price in China, far less than the European margin, so as to reduce the price gap in this area.

However, due to the lagging conduction of consumption inertia, many consumers take it for granted that overseas purchases of luxury goods are cheaper, and this extravagance is still popular.

Because of the large number of Chinese consumers, all the brands of the old VAFE department store are equipped with Chinese shopping guide, which is convenient for Chinese consumers to buy and tax rebates.

The most anticipated is the "eleven", the Spring Festival, these traditional Chinese festivals, there will be more Chinese people to visit the old Buddha, her own earn enough to pay enough daily living expenses in France, but also a small surplus.

"More than 10 years ago, my cousin was also studying in France, and every week she went to a restaurant to serve as a waiter. Now Chinese students rarely go to restaurants, almost all do luxury shopping guides, or do shop in Taobao."

Liu Xin said.

In France

To earn more living expenses, we must say that it is a powerful extravagant Chinese sea extravagant regiment.

In France, Britain, Italy, the United States and Japan, there are numerous similar situations.

Miss white-collar, a white-collar worker working in the Kerry Center office in Beijing, said that she and her colleagues went abroad to buy bags, leather goods, skin care products, clothing and other luxury goods every year. This has become a habit.

The reason why Chinese consumers are crazy about buying overseas is because of the "origin worship" complex, buying LV in France, buying Rolex in Switzerland, buying Gucci in Italy, buying Dunhill in the UK...

Many Chinese consumers believe that the brand of the country of origin is more authentic, whether it is bought to oneself or to send a friend.

In addition, the high price difference between luxury goods at home and abroad has been another reason for Chinese consumers to cram the sea. Taking the wrist watch as an example, the average retail price in China is about 30% higher than that in overseas stores, and the highest price difference is nearly 90%. Many consumers are crazy about buying abroad and think it is "cheap".