Neymar "Joint" Jordan For Jordan Endorsement

Not long ago, Neymar was selected as the final three player list of the 2016 golden ball awards, becoming the most able man to shake the position of C lo and Messi.

Now, the Brazil star will also be the first football star to use Air Jordan football equipment.

After the success of basketball shoes,

Its Jordan brand decided to expand into football.

In January 6th this year, Jordan brand has invited Brazil star Neymar as brand spokesperson.

The US brand will launch the first Air Jordan football shoes jointly with Neymar, which has been an important part of the Nike football market plan.

It is reported that the new football shoes will be Air Jordan 5 Low as a prototype, and its re design, tentatively scheduled for the fall of 2016.

Up to now, Nike has not disclosed more details of the product, it is reported that Neymar will personally participate in the design.

The German pfer market announced in November that the player of the Liga player of the year showed that Messi, who had recovered from injury, was still the top 120 million euro, while C's value dropped from 120 million euros to 110 million euros and two to the top two.

Neymar, who ranks third, has risen from 80 million euros to 100 million euros, becoming the third soccer player in the football world and has entered the ranks of top European players.

Today, Neymar, who has unlimited commercial prospects, has become the first football star of Jordan.

According to this trend, Neymar will not only catch up with C lo in the field, but he will probably replace the Real Madrid player in Nike football.

In fact, the Jordan brand launched some soccer products in the frenzied North American rugby market at the beginning of its entry into the football field.

The most typical example is that in June 2014, the brand launched a new version of the American football shoe with its classic sneakers Air Jordan 6 Retro as its blueprint.

In the same year, in order to fit the atmosphere of the Brazil World Cup, Jordan brand also introduced the Brazil series Air Jordan basketball shoes, showing the integration of football and basketball.

According to SportScanInfo, an American market maker, sales of Jordan brands in 2014 amounted to about $2 billion 600 million, accounting for 58% of the US basketball market share.

After a great success in the field of basketball, a pair of football World Cup matching shoes also revealed the ambition of the US basketball brand to enter the core of football.

If the brand wants to copy its success in the basketball shoe market, it is necessary to find a spokesperson.

At present, C Luo and Messi are the two kings in the world football field today, but this time, Jordan brand chose Brazil football superstar Neymar.

First of all, Neymar is one of Nike's top soccer stars.

As early as 2011, Neymar, who was only 19 years old and still working for Santos, signed a 11 year long contract with Nike.

Since then, he has become the spokesperson of Nike brand, earning $1 million a year.

Jordan brand chooses Nike, the parent company.

The stars are in reason.

Young Neymar is more valued for potential.

In 2015, Neymar joined Barcelona to become the five champion. He scored 41 goals a year, helping the team win the Spanish Liga, the Champions League, the King Cup, the European Super Cup and the World Club Cup.

During Messi's injury, Neymar also grew into the core of Barcelona's offensive and led the team through two months of hard times.

This season, Neymar has scored second goals in 14 goals, behind 15 goals from team mate Suarez.

At the same time, Barcelona star Messi is the spokesman of rival Adidas, and naturally will not become Nike's choice.

And Nike's other star, C Luo, has come to the end of the year. The recent state is fluctuating frequently, and the potential is less than that of "after 90" Neymar.

According to "Marca", Nike even intends to "righten" Neymar to become the new head card of football line, and this role has been played by C Luo in recent years.

Relying on outstanding achievements and image, Neymar's commercial value can be described as "money".

In addition to Nike, Neymar also signed endorsement contracts with Panasonic, Volkswagen, red bull, Unilever, Castrol, L'OREAL, Santander bank and other brands.

According to the data released by Forbes, in 2014, Brazil star ranked sixteenth in the global player income list with annual income of 33 million 600 thousand dollars.

It is reported that Neymar currently has at least 15 advertising contracts.

To this end, Neymar has also set up a team to deal with his advertising business.