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    Interpretation Of Alibaba'S Philosophy Behind Logistics

    2016/1/7 21:53:00 32

    AlibabaLogisticsMarketing Strategy

    "To a certain extent, to a certain extent, to a certain extent, enterprise learning is philosophy, doubt, doubt, use and need.

    The difference between a good hand and a low hand is in grasping the degree.

    Ma Yun said that enterprises, like people, should be realistic and do what they like to do.

    How to make a virtual reality? Ma Yun, for example, employs people to recruit companies. "In a multinational company, you are looking for a rebel. In private enterprises, you are looking for a gentleman.

    Private enterprise road, wild, you want to find a gentleman; multinational companies are proceeding according to the process, this is a traitor, must be dragged out.

    Therefore, I say that we should be realistic and pragmatic.

    Culture is virtual, we must be realistic and must be tested. Only by being honest, is this culture valuable?

    Performance is real. If you do it, you will have an opportunity. "

      


    How do you do things you like? He said, "you can feel something in your heart if you believe in something.

    Many people are telling stories when facing VC. I am also telling stories, but between them, you can still feel the difference between flickering and flickering.

    I am talking about what I believe, and I want you to believe it, but he does not believe it.

    This is Ma Yun's philosophy of management.

    So what is the reason why he insisted on doing logistics? How did he face the counterfeit goods? What did Ma Yun reflect on and what he was planning in the course of the growth of Ali in the past 17 years? These questions will be known to you in the "Internet Era" just published by Hongqi Publishing House: Ma Yun's internal speech 2.

    The following are some of the books:

    I believe that 10 years later, there will be 10 billion parcels for China express, or $7 billion for the US.

    I said in the United States a few years ago that the number of Chinese Internet users will surpass that of the United States, and they feel unlikely.

    I say you have 300 million people in total, 350 million children and 350 million years of life.

    We have five hundred million or six hundred million of the 1 billion 300 million population to go online for five or six years.

    But so many netizens, such a huge market, can we produce companies that contribute to society and contribute to mankind? There are many challenges.

    China Mobile has more than 600 million users, but China has no apple.

    So many courier companies in China, can there be a UPS? If the state does not protect you, if the policy does not protect you, 10 billion packages per year can be seen, but how much can you get?

    Taobao now orders 80 million per day, maybe 20 million orders a day at this time next year. Are we ready? Within 10 years, China's express delivery industry will increase at least 10 million jobs, which are all opportunities.

    I would like to ask our organization, our management, our leadership, all management training systems, are we ready? I also firmly believe that due to the development of e-commerce, there will be several UPS in China after 10 years, which must exceed UPS in the United States.

    Stateside,

    Electronic Commerce

    It's hard to do because other business environments are very good, banks are good and distribution is good, so e-commerce is very difficult to do.

    China is good at e-commerce because it is nothing good.

    Why China Mobile can surpass the United States, not just because we have population, but because our curing system is too backward, the industry is undergoing dramatic changes, and in the next 35 years, a large amount of capital will come in, some companies will fall down, some companies will get up, some companies will become stronger and stronger, and some companies will become more and more prone.

    So, when ready, the industry will undergo tremendous changes.

    Taobao doesn't want to control you.

    Alibaba decided to give up the idea of commercial empire a few years ago. What is a business empire? You either join me or I discarded you.

    I think people should not have such a mentality in twenty-first Century.

    What is the state of mind in twenty-first Century? That is, the ecology, an ecological environment, and everyone is a part of the business ecosystem. We have to build the whole business ecosystem. This is what we feel Alibaba should do.

    We feel that because we are state-owned enterprises, we want to become the entire Chinese e-commerce infrastructure enterprises, you have to flow, we give you traffic, you want data, we give you.

    data

    If you want to pay us for your payment, you need logistics. We will help you build the logistics system.

    But we do not do it, we integrate social resources to do it together!

    Some people do business as if they opened factories several decades ago. They must dig a well at the gate and build a thermal power station by themselves, because they do not believe in the State Grid.

    I believe that few people today are willing to build a generator by themselves and run their own water pipes. Now we all use unified water, electricity and gas.

    I tell you, we have no Empire thought. This company is not mine. I will not pass it on to my son.

    I am just a participant in the company. We are fortunate enough to live in this age and have the opportunity to make different businesses from the previous generation. We are grateful.

    The money I earn can't be put into my pocket. The more money I have, the greater the responsibility and the greater the pressure.

    We have to build several warehouses for these money, and do better for Alipay, Taobao and Alibaba.

    We do not want to be a commercial empire, but a stepping stone for the growth and development of small business companies.

    You go to see Sina, NetEase, not media origin; do Alipay people, not financial origin; Taobao is not a retail origin.

    Therefore, it is good for people outside the industry to stir in.

    But what do we do, what do we do?

    We do not run private.

    Logistics enterprises

    What we want to do, what we can do and what we can do, our position is that Alibaba enters logistics and does what the existing logistics private enterprises do not want to do or refuse to do.

    You can never stab others in their jobs. This is the principle of doing business.

    Let others do what others want to do.

    I think there are two systems that are our strengths, the first is the information system, and the second is the storage system.

    Today, due to the promotion of urbanization, the challenges of warehousing will be very large in the future. Many private enterprises may not be willing to invest.

    So we will spend a lot of effort in warehousing and information systems.

    When these warehouses are built up, we will open and develop together all the express companies and logistics companies.

    I remember to announce the decision of logistics in the group strategic meeting, which is the only and most important decision I made in 2010.

    I have set a number of principles, first, not to make money for the purpose; second, can not lose money, you can not afford to lose money, how do you go down; third, do most private enterprises do not want to do, do not want to do, have to do things, and the birth of China's UPS.

    ...

    There is no doubt that there must be logistics in the industry that China is sure to grow 10 times over the next 5 years.

    Now there are many rumors outside, Alibaba said that the logistics and express delivery industry's job opportunities.

    We have to do it, but not to grab everyone's job. If we are the best express company in the market, we will surely cultivate support.

    Today, I would like to tell you that the most successful logistics enterprises in 10 years will not be the top 10 today. They will definitely be born as leaders of the new logistics industry. They are good at learning and improving management. They have foresight, think of their customers and think about the society. Because China lacks such companies, there must be so many companies.

    It may be that I stand and speak without pain. I think there are many express companies doing amateurs.

    Now that we have done it, we should go to Japan, have a look in Europe and visit the United States.

    I went to see it, and I felt very shocked.

    I said we had the opportunity, but sometimes the more mature it was, the harder it was to change it.

    I believe that complaining is our chance to grow.


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