Jordan Sports Is Going To Be Listed For Money: Jordan And His Son Lie In The Middle.

Jordan sports Limited by Share Ltd (referred to as Jordan sports), the majority of ordinary people familiar with the details, the trademark's main image is the United States basketball star Jordan jump dunk, in China's huge rural market with cheap sports shoes image occupy a considerable market, sales in 2010 amounted to 2 billion 910 million yuan.

However, Jordan sports has been completely "brand oriented" in brand trademark design, left copied "MICHAEL JORDAN" right copied "CONVERSE", trained enough to copy copycat copycat kungfu.

Limited to national conditions, foreign "Li Kui" may not come to China to fight "Li Gui", but this time, "Li Gui" company decided to thoroughly disgrace the stock market.

Jordan and his son were snatch in the same gun.

First of all, what puzzles the market is what is the relationship between Jordan sports and American basketball giant Michael Jordan? What is the connection with Nike's Air Jordan Brand? Will it always face the risk of trademark infringement by Nike company? Jordan sports used a large space to justify this problem in the prospectus, which means that "Jordan" is not specific as an ordinary foreigner's surname, and does not exist corresponding to the former US NBA star Michael Jordan.

In response to Nike's Air Jordan Brand, Jordan sports said its brand difference was large and its identification was obvious, and the company's "Jordan" series trademark was first registered in China. Nike's "Jordan" series trademark is applied for registration in the country is rejected for review status, there is no infringement problem.

"Jordan", as a foreigner's surname, is indeed not specific, and it can also refer to many people as "Jordan".

But there is a puzzling coincidence in the draft of Jordan sports.

On the 164 and 168 pages of the company's declaration, there are trademarks of "Jeffrey Jordan", "Markus Jordan", "JIEFULIQIAODAN", "MAKUSIQIAODAN" and their variants in the other registered trademark columns. What is the meaning of the trademark with such specific marks? And the Chinese plation of the names of the two sons of American basketball star Michael Jordan is "Jeffrey Jordan" and "Markus Jordan".

I do not know how Jordan sports explained this "coincidence"? The ambiguous meaning of "Jordan" is not enough. After celebrity, it was also a cottage.

Jordan sports and NBA "tie" more than that, one of its associated companies simply named "Lakers sports."

Contending with CONVERSE for "five pointed star" or facing infringement prosecution

In addition to "Jordan", Jordan sports and Nike have been more interested in trademark rights.

Nike's wholly owned subsidiary CONVERSE and Jordan sports in the "five star" trademark rights dispute is also protracted.

Because of the query that Jordan sports Registration No. 3848785th graphic trademark is similar to its own trademark, in December 29, 2006, CONVERSE sent Jordan sports to the State Trademark Office, and demanded that it be ruled out that the disputed trademark was registered on all commodities.

At this point, Jordan began a battle of trademark rights with CONVERSE around the "five pointed star" for 5 years.

The No. 3848785 trademark of Jordan sports was applied for registration in December 17, 2003. It was designated to be used in twenty-fifth categories of clothing and other commodities.

CONVERSE's "five pointed star" trademark was obtained in July 7, 2003, China's trademark registration certificate.

The first confrontation between the two sides was announced in February 24, 2010, and CONVERSE failed to make a complaint.

In the review, CONVERSE believes that its trademark "converse and star graphics" has been well-known and influential in the world for its long term use and publicity. It has become a well known trademark in China.

The registered trademarks of Jordan are the same as those of CONVERSE trademarks or similar trademarks on similar commodities.

"At the same time, Jordan trademark constitutes a copy and imitation of CONVERSE trademark, which is likely to cause confusion and confusion among consumers."

A few days ago, Jordan sports received the trademark objection reexamination ruling sent by the national business jury.

Around the "five pointed star" graphic battle of trademark, Jordan sports temporarily won.

According to the procedure, if CONVERSE refuses to accept the ruling, it may also prosecute the first intermediate people's Court of Beijing within 30 days from the date of receiving the ruling.

According to the information of China's trademark network, the retrial of the No. 3848785 trademark was completed in October 20, 2011.

However, Jordan sports's prospectus does not mention the process of trademark objection review, nor does it hint that CONVERSE may still face the risk of infringement litigation.

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The industry experts also hold a negative attitude towards the listing of the company.

1, imitation may be a process or stage that many enterprises must go through in the early stage of entrepreneurship, but it can not be used as an excuse for resisting innovation or not innovating.

Both cottage and piracy have double benefits for producers and consumers in the short term. But in the long run, the ultimate damage is the interests of the enterprises themselves and the nation, and the loss of the opportunities for the development of the national brand in the industry.

At least from the 100 trademarks disclosed in its prospectus, it is the determination to go down with the brand of JORDAN. If asked, is the name trademark infringed on the celebrity's right to name? Has the act been approved by Jordan himself?

2, intellectual property protection is the foundation of all innovations. If there is no such protection or protection consciousness, we all think of piracy or Shanzhai. Even if there is no impetus for innovation, even in terms of marketization, it will eventually eat up its deserved profits or even lead to losses. In today's global economic integration and the international market, we must not only consider domestic balance and ignore international influence, but it is absolutely narrow and harmful.

For example, the sale of Microsoft's genuine legal system may be at a loss at 50, while piracy sells 5 yuan or money. (because piracy is not a infringement, it does not need to pay extra costs such as R & D, design, product promotion, etc.) but if the genuine product is down, pirated pirates can be pirated. So piracy can be a fast start, no matter to producers or consumers, it can make profits in the short term. But in the long run, sacrifice is the source of continuous development of products, resulting in inertia or even stagnation of product innovation.

3, innovation, for example, iPhone4 price is high, but its price difference with many intelligent machines reflects not only hardware, but more importantly, software, design, mode, app store, seriously played, should know this, many manufacturers, including Nokia, want to imitate his mode, have it been successful? Can they surpass him? So if not original, doing well is just a Shanzhai, and Shanzhai can only sell the price of Shanzhai.

4, listed companies are excellent companies in various sectors of the industry. They have a certain exemplary and representative role.

If we only consider profitability, without considering social impact, public opinion orientation, social responsibility, corporate integrity and so on, then what is the exemplary and representative role of it? Moreover, the so-called profitability should be a sustainable profitability. If such a company is really tortious, how can it guarantee or guarantee its sustainability in the next few years?