Hangzhou Night Snap Up "Versace&Nbsp; For&Nbsp; H&M"

Hangzhou's fashion people are happy because the developed commodity consumption makes every brand unable to ignore consumers here.

Therefore, in the recent H&M and Versace cooperation in the new global simultaneous launch, the Mixc's stores have become one of the more than 300 stores in the world.

Like last year's Lanvin for H&M, it was the overnight queue of the fans, and it was in the shop again.

A few days after the "global simultaneous launch", the reporter came again.

In the women's clothing area deep in the shop, there are piles of shoes that are usually rare. There are a total of three shoes on top of the shoe box.

A pair of lady's sandals, a lady's pointed high tube tie laced boots and two pairs of rosy men's tie shoes.

In the middle of this array of shoes, there is a striking sign, which is printed on the Versace for H&M Logo.

A young couple passed by. The girl looked at the price tag of the women's boot, 1290 yuan, saying "expensive".

Then she saw the sign and added a word to her boyfriend, "Oh, Versace, no wonder."

The number of sandals at the price of 999 yuan is the largest in this pile of shoes, and there are still a dozen or so pairs, probably due to the lack of scenery.

The men's leather shoes with only two pairs left, and the few leather boots, show that most of the shoes have been sold out.

After looking for clothes for a long time, the reporter inquired about the shopping guide in the shop. The guide lady pointed to a row of shelves that were not obvious. "Now, the rest are hanging over there."

Though there is little left, the remaining 30 clothes are still very strong.

Dazzling bright yellow, big red, emerald green with Versace's consistent jumping temperament.

On this row of shelves, we saw the rest of the Versace for H&M. They had a great sense of design evening dress, also had a very colorful flower shirt, and a very punk style rivet leather jacket.

But the quantity of each garment is only 35, and the size is either 155 or 170.

In addition to these clothes, there are several black and white geometric patterns of scarves on the shelves, priced at more than two hundred yuan.

According to the shopping guide here, the first day of the global release, most of the goods were sold out by the queuing guests.

"Every year, this is also the case when we worked with Lavin last year.

Many people line up, many people buy.

It seems that all things do not have money. First, take it back and say, there is no reason.

The rest of the shop is actually returned by these days.

Most of them didn't look at the size when they bought it, but they didn't try it on. They took it back if they didn't try it.

That is to say, even those few clothes in the shop have owned their owners.

It can be seen that with the cooperation of Versace, H&M has made a brilliant achievement.

Miya was snapped up on the first day of the global sale.

Recalling the scene of the day, her only adjective was Madness: "I went to the Mixc to queue up in the middle of the day, and queued all night.

On the morning of the second day, the staff at 6 o'clock gave us a bracelet, a group of 20 people. There were more than 30 girls in front of me, so I was assigned to second groups.

We were put in at 8:20, when the store was already in a mess. Many good things had been bought by the former people.

That's the influence of that atmosphere. I don't care what I do in 37 or twenty-one.

There is no time to try clothes, only 15 minutes. If you try a dress, there will be nothing else to buy. "

Miya took a 1290 yuan purple mini dress, a 1790 yuan bright yellow elastic skirt, a 599 yuan black rivet elastic short sleeve, a 1290 yuan black hollowed dress, and three 299 yuan scarf in the 15 minute rush.

A few days passed before she realized that the things she had taken at one time could really be used.

"Those skirts are really pretty, very big, and the material is much better than the ordinary H&M.

But Versace's design is too exaggerated to be able to wear at all.

Apart from that elastic short sleeves, they can be built inside, and the other skirts rarely think of any occasion to wear.

Miya said, at that time, since she bought Versace for H&M, she should pick something with obvious style.

A Versace dress, if it is in their own counter, will cost tens of thousands of dollars, but at the counter of H&M, it costs about 1/10, so of course buying these dresses is more cost-effective.

But now, these affordable skirts are really not very practical.

"I didn't buy Lavin last year, but I saw some product photos.

At that time, many products felt more practical, such as some simple T-shirts and so on.

And this year seems to be purely Versace, not a little H&M. "

On the one hand, Miya feels that this pure Versace style can better show the value of clothes, but on the other hand, this too "ostentatious" style seems to only make these clothes "collectibles".